- Benchmark ASINB0GYHPKSWQ
- MarketplaceUS
- Category ID3744021
- Analyzed Products
- Keywordkitchen organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格战区，而且新品牌也没有形成稳定的成功模型。 现有数据里，市场新发布产品盈利率只有8.33%，整体新品牌新发布盈利率只有11.11%，低于你要求的可接受线；同时利润区间显示新产品利润大多被压在低位，最近一批新品牌也没有出现持续改善，趋势是继续被老品牌和低价同质化产品挤压。
证据很直接：新品牌里，只有 Yemuglu 这一家跑出了真正可复制的成功样本，单品 B0GYHPKSWQ 月销约400件、月营收约11264元、利润率18.41%，靠的是功能差异和外观差异；但失败样本更多，Tefola 的 B0GGGMTTXS、Tourdeus 的 B0FDFS3BF1、ODOMU 的 B0GXW2S8HT 和 B0GXVY2RD2、以及 Felli 的 B0GVJSG54H 等都没有跑通。更关键的是，老品牌对新品的成功率是0%，老品牌新发布全部失败，而新品牌新发布也只有11.11%成功，说明不是“老品牌太强所以新品牌难做”，而是这个类目本身已经把大多数新进入者都压到低利润或不盈利区间；同时像 CHEFSTORY 这类老品牌的存量单品还能做到月销2000件、月营收约413400元，但利润率只剩0.2%，这是典型的高竞争、低利润环境。样本里多数失败产品都因为同质化严重、市场过小或竞争过强、利润空间太薄而出局，且没有明显看到需要200-300+评论去硬推的“假评论型”新成功样本，说明这不是靠正常小品牌容易突围的市场。
- 大品牌：不建议进。 你有50万人民币预算，勉强够少数单品前期铺货和推广，但不足以支撑长期品牌投入、研发和持续营销；如果没有明显产品升级、渠道优势或大规模预算，进来大概率也是卷进价格战。
- 小品牌：也不建议进。 真正能参考的成功案例只有 Yemuglu，且这是靠差异化切入的少数例外，不是普遍路径；其余新品牌样本大多失败，想靠常规打法进入，风险很高。
- 最该警惕的信号： 市场里低利润产品占主导，且新发布成功率只有8.33%，这是非常典型的“先做出来、也未必赚得到钱”的类目。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不建议进入，这个市场已经明显偏向价格战和存量厮杀。 用户预算 50万人民币，按样本里可见的入场成本，勉强能覆盖少数单品的前期铺货与推广，但不足以支撑长期品牌投入；而且市场里新品牌新上架的盈利率只有 11.11%，新上架整体盈利率更低到 8.33%，这已经落在高风险区间。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Alternatives- 自封式保鲜袋/可重复使用硅胶保鲜袋：更便宜、更容易买到，适合临时分装、冷冻和防串味；虽然不如专用盒整齐，但足够应对大多数家庭冷冻收纳场景。
- 一次性或半透明冷冻袋+马克笔标签：成本最低，能快速分类冰淇淋、汤料或食材，适合预算敏感或只偶尔做自制冰淇淋的人。
- 普通带盖食品保鲜盒（PP/PS 材质）: 购买门槛低、用途更广，可替代专用冰淇淋盒用于冷冻、剩菜和备餐；缺点是开口和形状不如专用款适合挖取冰淇淋。
- 二手/闲置餐盒再利用：几乎零成本，适合不想额外购买的人；对“收纳”这个需求来说，实用性高，但密封性和外观一致性较弱。
- 玻璃密封罐/梅森罐：如果本来就家里有，几乎无需新增支出；适合干货、咖啡、坚果或短期冷藏，但重量较大，不适合大容量冷冻和频繁取用。
- 直接使用原装冰淇淋桶/商用空桶回收利用：对自制冰淇淋用户来说很省钱，容量合适且堆叠方便；只是重复清洗和耐用性通常一般。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。 结论很直接：样本里新品成败分化极端，但更关键的是，老品牌已经把利润压到几乎没有，新品牌如果没有强创新或强流量，很容易直接掉进价格战。
New products with Highest revenueYemuglu
Recent Monthly Revenue (USD):$11,264.00(400pcs/month)B0GYHPKSWQ (4.9/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCHEFSTORY
Recent Monthly Revenue (USD):$41,340.00(2000pcs/month)B08NDKDJC5 (4.7/5 (6746 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsMost investment in new productsLeast investment in new productsTefola
Recent Monthly Revenue (USD):-(-)B0GGGMTTXS (4.2/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 造型独特：长方形加宽冰淇淋桶，不同于常见圆形盒
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- 双颜色硅胶盖，外观更醒目，便于按口味区分
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- 适合自制冰淇淋/雪葩用户，功能和人群都更细分
B0GYHPKSWQ (4.9/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 轻奢家居风明显：白色罐身配金色点缀
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- 几何纹理和半圆盖造型，装饰感强
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- 与常见厨房密封罐相比，外观差异更大
B0GGGMTTXS (4.2/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，整体已经偏向价格战，且新品牌成功率很低。 当前可见的新品牌里，只有 Yemuglu 这一个新入场品牌跑出了盈利新产品，400件/月、月营收约 11264、利润率 18.41%，而同一批新产品里有 6 个明确亏损样本，说明新进入者大多没站稳。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GYHPKSWQYemuglu2026-04-25Yes$28.16400pcs$11264.018.41%$2073.71
B0DK14LJZ4EQI2024-10-14Yes$29.05400pcs$11620.013.88%$1612.86
B0DK13K6C6EQI2024-10-14Yes$27.08300pcs$8124.019.2%$1559.81Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYHPKSWQYemuglu2026-04-25Yes$28.16400pcs$11264.018.41%$2073.71#New Product Success Rates
Listing结论很明确：这个市场不能进，已经接近价格战区，且对新进入者不友好。 当前样本里可识别的整体盈利率只有11.11%，新上架产品盈利率只有8.33%，新品牌样本里盈利率也只有14.29%；更关键的是，老品牌新上架全部亏损，说明成熟玩家也没把这条赛道跑通，竞争压力很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YemugluNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FelliTefolaTourdeusODOMUNuogoMage CrabSkroamDWËLLZA KITCHEN#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高压竞争区：新品牌只有8个，但新发布产品里只有1个盈利、6个亏损，盈利率8.33%，远低于可接受线；同时整体利润分布里低于10%的产品占多数，说明这是典型的价格战市场。 现有数据里，2025年新品牌几乎全部失败，2026年也只是出现了1个成功样本，趋势不是变好，而是继续被少数产品和老品牌挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 6 2026 0 0 0 1 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 1 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEQI Airtight Food Storage Containers,1.3Qt 3Pcs Pop Food Containers with Lids, Stackable One Button Opening Kitchen Pantry Organizers and Storage, BPA-Free Food Containers Set for Snacks Candy Spices
This listing is deemed profitablePrice (USD)$27.08Released TypeOld Release (2024-10-14)Brand is an old entry in this marketSize and Weight30.6 x 13.7 x 11.7 cm, 950.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
透明方形罐体＋按压式弹起盖，整体更像高效收纳工具而非装饰型罐子Key Buying Motive
单手按压开合的弹起式密封盖，兼顾防漏、易清洗和可叠放Target Customers
面向需要快速取用零食、糖果和香料的厨房收纳用户，尤其适合追求省空间与单手操作的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,124.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.73% / 19.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.37% / 2.10%Peak / Non PeakSales & BSR Performance
EQI Food Storage Containers with Lids,2.9Qt 2Pcs Airtight Pop Food Storage Containers, BPA-Free Stackable Kitchen Pantry Organizers and Storage, One Button Opening Flour and Sugar Container Sets
This listing is deemed profitablePrice (USD)$29.05Released TypeOld Release (2024-10-14)Brand is an old entry in this marketSize and Weight32.2 x 16.4 x 14.2 cm, 1111.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
透明方形收纳罐，顶部按压式开盖结构，整体偏极简实用风Key Buying Motive
单键按压开盖/密封，适合单手快速取放干货Target Customers
需要高频取用面粉、糖、谷物等干货的厨房/食品储藏整理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,620.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.59% / 13.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.38% / -7.09%Peak / Non PeakSales & BSR Performance
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