Anergoo DIY Stress Ball Making Kit-Easy DIY- 15 TPR Skins, Total 14oz of Various fillers, Create ASMR Anxiety Relief Toys, Handmade Squishy Stress Balls, Squishy Maker,Self-Care Gifts for Women
挤压玩具 - 产品分析报告
  • Benchmark ASIN
    B0G7DV15M8
  • Marketplace
    US
  • Category ID
    23538328011
  • Analyzed Products
  • Keyword
    squishy making kit
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    300
  • Est. Purchasing Cost
    Owner only
  • Data Date
    2026-07-29
  • Your Budget (for new listing) (CNY)
    ¥50,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
54
New Brand (47)
Old Brand (7)
Success rate (all brands)
29.63%
New Brand (29.79%)
Old Brand (28.57%)
Most products net profit margin range
Owner only

Report summary from Keble AI Agent: Listing

Visible to the report owner only

Recommended Products Features Direction
B0GZYRB6CF
Why do customers choose it?
  • 高饱和马卡龙混色珠粒与透明收纳盒彩色配件组合,更偏儿童手作风格
  • 多规格异形彩色串珠的大套装组合,视觉上比多数以透明半球模具为主的竞品更丰富
  • 自带大量彩色成品材料与配件,不仅卖模具工具,还能直接满足儿童DIY串珠手作需求
  • 更适合给儿童、亲子手工家庭以及偏好彩色饰品DIY的入门用户
  • Sales
    Avg. price: $44.74|Latest price: $49.99|Approx. recent monthly revenue: $26,844.00 (600 pcs)|Visible to the report owner only
    B0GTKGTSDX
    Why do customers choose it?
  • 粉色系少女配色
  • 礼盒化包装与甜美卡通风版面设计
  • 自带多色装饰珠并强调可制作花朵/甜点风立体泡泡饰品
  • 偏好粉色手作风格、制作奶油风/甜品风DIY饰品的青少年与礼品购买者
  • Sales
    Avg. price: $31.07|Latest price: $29.99|Approx. recent monthly revenue: $12,428.00 (400 pcs)|Visible to the report owner only

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    19 new brands5 old brands
    19 brands have new listings3 brands have new listings
    47 new listings7 new listings
    14 succeeded
    2 succeeded
    31 failed
    5 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Visible to the report owner only

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      12.96%
      New listing success rate (old brands):
      28.57%
      New listing success rate (new brands):
      29.79%
      Which new brands have these successful new listings?
      ...
      Which old brands have these successful new listings?
      Potential certificate expenses
      CPC Certification

      Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).

      Alternatives
      1. 预制/现成解压玩具套装(如 squishy toys、mochi squishies、慢回弹玩具)是更直接的替代方案。对多数家长和儿童用户来说,购买成品比自己制作更省时间、失败率更低、使用门槛更低,且单个玩具成本 often 更可控,因此会分流一部分原本想买 squishy making kit 的需求。
      2. 史莱姆DIY套装(slime kit)是非常接近的创意玩具替代品。用户购买这类产品的核心需求往往不是“必须做出 squishy”,而是“动手制作+揉捏解压+亲子/手工娱乐”。相比 squishy making kit,slime kit 在市场教育、内容传播、玩法丰富度和配件获取上通常更成熟、更容易被接受。
      3. 手工串珠/首饰DIY套装(bead kit、bracelet making kit)可替代其中的“儿童手作礼物/亲子活动/派对活动”场景。很多消费者并非执着于成品材质,而是在找一个低风险、容易上手、适合作为礼物或假日活动的 DIY 类目;这类产品通常更干净、收纳更方便、家长接受度更高。
      4. 绘画涂色类DIY(如石膏彩绘、陶瓷彩绘、suncatcher、paint your own crafts)是更容易被家长批准的替代路线。对于担心 squishy 制作过程弄脏、材料气味、成品耐用性或安全感知的用户,这些“可立即开始、无需挤压填充或封装”的创意套装更有吸引力。
      5. 贴纸/水晶贴/宝石贴画类手工套装(diamond art、gem art、sticker crafts)会替代一部分“安静手工+低难度成就感”需求。它们往往价格更低、耗材更标准化、失败成本更低,也更适合课堂、小型聚会或短时间使用场景。
      6. 如果目标用户主要想获得‘解压效果’而非‘制作过程’,那么感官玩具/减压玩具组合包(fidget toys pack、stress balls、pop it、nee doh 类)会成为更强替代。它们比 squishy making kit 更即买即用,不需要制作时间,也没有做坏或漏料的风险。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Visible to the report owner only

      Generic
      New products with Highest revenue
      DIY Stress Ball Squishy Making Kit with Toy Box & 16 TPR Skins, 28 Fillers, Crunchy Squishy Stress Balls Empty Bead Squishy Clear kit, Handmade Fidget Squishy Stress Balls, Party Favors for Party
      Recent Monthly Revenue (USD):$26,844.00(600pcs/month)
      B0GZYRB6CF (4.8/5 (20 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      20PCS DIY Stress Ball Making Kit,Handmade Squishy Stress Balls,Empty Stress Ball Skin with Expander & Vacuum Tool,for Create ASMR Anxiety Relief Toys Crunchy Relaxing for Adult
      Recent Monthly Revenue (USD):$5,908.00(200pcs/month)
      B0H2VNC21X (5/5 (4 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      20CPS DIY Stress Ball Making Kit,Create Anxiety Relief Toys
      Recent Monthly Revenue (USD):$2,503.00(100pcs/month)
      B0H38KYVW4 (3.5/5 (3 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      VIVIMAGIS
      Old brand with the most profitable new products
      DIY Stress Ball Making Kit with Filler-15PCS Stress Ball Making Kit Stress Balls, Transparent Blank Skins with Air Pump & Expander Tool for Pressure Squishy Balls for Adult (15PC, Style A)
      Recent Monthly Revenue (USD):$89,970.00(3000pcs/month)
      B0FG8GFPFL (4.1/5 (115 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      VIVIMAGIS DIY Stress Ball Making Kit with Filler-10PCS TPR Skins with Tools
      Recent Monthly Revenue (USD):$21,648.00(800pcs/month)
      B0FX5F64GS (4.1/5 (115 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      NIUBNKJ
      Most investment in new productsLeast profitable new productsLeast investment in new products
      Squishy Making Kit Stress Ball Making Kit DIY - 16 Pack TPR Skins with 14 Clear Round & 2 Cat-Paw Shapes, 16 Bags Fillers, Sorting Dishes, Organizer Box for Adult Crafts
      Recent Monthly Revenue (USD):-(-)
      B0H4KCVP1C (5/5 (4 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 300 MOQ
      DIY Stress Ball Making Kit for Adults
      Recent Monthly Revenue (USD):-(-)
      B0H4KB7217Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 300 MOQ
    • #Differentiations

      Visible to the report owner only

      Unique productsCommon products
      DIY Stress Ball Squishy Making Kit with Toy Box & 16 TPR Skins, 28 Fillers, Crunchy Squishy Stress Balls Empty Bead Squishy Clear kit, Handmade Fidget Squishy Stress Balls, Party Favors for Party
      Differentiation:
      Visible to the report owner only
      B0GZYRB6CF (4.8/5 (20 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      DIY Stress Ball Making Kit, Squishy Maker Kit with 15 TPR Ball Skins, 8 Types of Fillers, Air Pump Vacuum Tool & 20 Cable Ties, Make Your Own Squishies for ASMR Anxiety Relief Sensory Fidget Toys
      Differentiation:
      Visible to the report owner only
      B0GTKGTSDX (4.4/5 (13 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
    • What net profit margin are others making?

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    • #Net Profit Margins: All vs New

      Visible to the report owner only

      Profitability difficulty
      Visible to the report owner only
      Visible to the report owner only
    • #Top Products by Net Profit Margin

      Visible to the report owner only

      Visible to the report owner only
      Visible to the report owner only
    • Is this a good time to enter the market?

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    • #New Product Success Rates

      Visible to the report owner only

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Generic
      Donpidd
      IVINVI
      Other

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      Other
    • #Success Rate by Entry Time

      Visible to the report owner only

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Visible to the report owner only
    • What factors contribute to success or failure?

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    • #Case Study

      Visible to the report owner only

      Success Cases
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