- Benchmark ASINB0DJ2SPQ9G
- MarketplaceUS
- Category ID490622011
- Analyzed Products
- Keywordunder desk drawer, under desk organizer, hanging desk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是典型的价格战区，而且对新品牌和小商家都不友好。 现有样本里，新品牌只有2个，成功率是0%；新上架产品成功率也是0%。更关键的是，已验证的利润区间只有-16.58%到5.66%，大多数样本都在10%以下，说明不是“能不能做”，而是“做出来也很难赚钱”。
证据很直接：老品牌 HAMOPY 还有销售，但两款在卖产品利润率只有-3.32% 和 -3.89%，月销分别约100和200，月营收约20,570和40,700美元，说明这个类目不是没需求，而是需求被低利润吞掉了；新品牌 Ziouabaf 的新品 B0GVFJ3FP6 只有1条评论、0销量、利润率-16.58%，Seyont 的 B0FPQR95L8 也没有跑通。 从时间趋势看，最近月份和最近年份都没有出现可验证的盈利新品，反而是新进场产品全部落在“其他/未跑通”或亏损区间，市场是在变难，不是在变好。样本里总共只看到2个新品牌，远没到30个新品牌的超饱和警报线，但即便样本不大，连续的新品牌失败和低利润已足够说明这里是价格压缩型市场。
- 大品牌入场：不建议。 如果是跨赛道大品牌，至少要准备按单个ASIN几十万级别的长期投入去做差异化、品牌和渠道，但当前样本没有任何健康利润样本可当标杆；可参考的只有 HAMOPY 这种“卖得动但不赚钱”的老品牌，以及 Ziouabaf 这种新品牌失败样本。
- 小商家入场：更不建议。 没有任何少于300条评论还能稳定赚钱的真实小商家成功案例；相反，HAMOPY 的 150 条评论仍然亏损，说明这里不是靠正常运营就能翻盘的市场。若硬要进，只能走非常激进的营销和极强差异化路线，但这类打法风险很高。
- 直接结论：不要进。 你的50万人民币预算勉强够做单个ASIN起步，但不够改变这个类目的低利润结构；在这里，预算更像亏损上限，不是成功门票。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显拥挤，而且是价格战区。 现有数据里，新品牌新上架产品的盈利率是0%，市场整体盈利产品占比也是0%，说明新进入者几乎没有跑通的样本；同时，已验证的产品利润只有-16.58%到-3.32%，都低于10%的盈利门槛，连老品牌都在亏。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 桌面抽屉收纳盒/桌下粘贴式抽屉：通常更便宜，安装更简单，不占桌面侧边空间，适合放文具和零散小物。
- 可夹式文件篮/网格信件架：比专用桌下柜更通用，价格通常更低，可直接夹在桌边或放在桌侧，适合收纳文件、平板、笔记本。
- 桌边挂钩 + 小篮组合：用几个廉价挂钩配小收纳篮，就能实现线缆、耳机、钥匙、包包的挂放，灵活度高且替换成本低。
- 磁吸收纳条/磁吸笔筒：如果桌体或支架可吸附，磁吸方案比整套挂篮更便宜，拿取更快，适合笔、剪刀、回形针等高频小物。
- 夹桌式平板/手机支架：若核心需求是把设备“腾出桌面”，单一支架比整套下挂收纳更轻量，价格更低，也更容易移动。
- 桌下网篮/自粘线缆托盘：更偏向电源排插和线材整理，安装门槛低，通常比多功能桌下柜更便宜，且更容易在办公桌下找到替代安装位。
- 小型台面整理盒/文件立架：如果只是需要分区放办公用品，桌面小收纳盒往往无需安装，直接摆放即可，适合租房或临时工位。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险价格战市场。 目前可见产品的盈利率是0%，新上架产品盈利率也是0%，而且已出现老品牌压价到-3.3%到-3.9%利润率、以及新品牌Ziouabaf直接-16.6%亏损的情况，说明这个类目不是“有空间”，而是“进来就被利润吞掉”。
证据非常直接：HAMOPY 是这个类目的老品牌样本，3个可判断产品全部非盈利，B0DJ2SPQ9G 仍有150条评论、月销200、月营收约4070美元，但利润率只有-3.9%，早期投入约4029美元，说明就算卖得动也很难赚钱；Ziouabaf 的新产品 B0GVFJ3FP6 只有1条评论、完全无有效销量，利润率-16.6%，属于典型的新品牌失败样本。 这意味着这个市场不是“靠努力就能跑出来”，而是连老品牌都在亏，新品牌更难活。另外，近一年与近几个月几乎没有看到真正的新品牌成功案例，反而只有失败案例在出现，市场新陈代谢偏弱，不是增长型机会。对于你500000元预算来说，钱是够做单个ASIN起步的，但不代表值得投；在这里，预算更像是亏损上限，不是成功门票。
可参考的只有失败模板，不是成功模板。 大品牌若硬要进场，只能学 HAMOPY 这类老品牌的产品结构与上架方式，但当前结果显示它也没赚到钱，不能作为“应追随的成功样本”；小商家更没有可信的真成功案例可抄，且这个类目不需要200+评论的“假繁荣”，也没看到少于300评论还能稳定盈利的真实小卖家。结论很明确：不要进入；若已在做，应立刻避免继续加码同质化、不要打低价，不要依赖刷评或重营销硬推。
Least investment in new productsNew products with Highest revenueMost investment in new productsZiouabaf
Recent Monthly Revenue (USD):-(-)B0GVFJ3FP6 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsHAMOPY
Recent Monthly Revenue (USD):-(-)B0CP3VK2JHBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,057.00(100pcs/month)B0DJ2R3ZB2 (4.7/5 (150 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$4,070.00(200pcs/month)B0DJ2SPQ9G (4.7/5 (150 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 双层结构，收纳能力最强，和单层款差异明显
- |
- 黑色金属外观简洁，适合办公桌场景，点击感强
- |
- 桌侧挂放+笔筒组合，功能直观，容易吸引需要节省桌面空间的用户
B0DPLW45XK (4.7/5 (177 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 可夹桌边也可直接摆放，使用方式和其他款差异较大
- |
- 带杯位和分隔槽，外形更像桌面小收纳架，视觉区分明显
- |
- 适合临时整理小物的家用/办公用户，图片信息一眼能看懂
B0FPQR95L8 (3.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战/饱和市场。 新品盈利表现几乎为零：新品牌新品盈利率是0%，新品牌新品亏损率100%；整体已知利润样本里，低于10%利润的占比高达66.67%，而且没有任何样本超过10%，这说明新进入者要么亏损、要么只能在极低利润里挣扎。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DJ2SPQ9GHAMOPY2024-11-19No$20.35200pcs$4070.0-3.89%$-158.32B0DJ2R3ZB2HAMOPY2024-11-19No$20.57100pcs$2057.0-3.32%$-68.29B0DPLW45XKCIBOTIES2024-12-05No$27.99100pcs$2799.00.38%$10.64
B0D5CM7XNZLitwaro2024-05-28No$28.3350pcs$1416.51.58%$22.39
B0CN6YWJ84Litwaro2023-11-13No$22.99100pcs$2299.03.44%$79.09
B0CFFBCZ3GHenitol2023-09-18No$29.66100pcs$2966.09.53%$282.66B0GVFJ3FP6Ziouabaf2026-03-30No$20.62-pcs$--16.58%$-B0FPQR95L8Seyont2025-09-04No$13.99-pcs$-2.59%$-B0CR8ZJKMGLitwaro2024-01-01No$--pcs$--%$-B0CP3VK2JHHAMOPY2023-11-28No$--pcs$--%$-
B0DP8HJCP1CIBOTIES2024-11-29No$--pcs$--%$-B0CLGPQG1FHenitol2023-10-20No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVFJ3FP6Ziouabaf2026-03-30No$20.62-pcs$--16.58%$-B0FPQR95L8Seyont2025-09-04No$13.99-pcs$-2.59%$-#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向低利润/价格战。 现有样本里新品牌和老品牌的新产品成功率都为 0%，而且新产品利润分布几乎没有 15% 以上的健康利润，说明不是“可复制的机会”，而是“做出来也不赚钱”的环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZiouabafSeyont#Success Rate by Entry Time
Listing这个市场不适合进入，属于高风险价格战市场。 当前新品牌新上架成功率是0%，新上架产品可见利润率也是0%，而最近两位新品牌卖出的新品都没能跑通，说明市场不是在变好，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases