- Benchmark ASINB0FRQG83LZ
- MarketplaceUS
- Category ID1045024
- Analyzed Products
- Keywordwomen's sneakers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌新上架成功率是0%，所有可判定的新上架样本都亏损，且近一年几乎没有任何可复制的正向样本，已经是基础款红海和低回报区，不适合继续推进。对大品牌来说，除非你能用明显的品牌力、差异化设计和更高投入去硬打，否则也很难把局面扭转；对小商家来说，现实上更不成立，因为没有真实的 <300 reviews 成功样本可以抄作业。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不值得进入：样本里可判定利润的产品盈利率为0%，新上架产品盈利率也是0%，而且两条新品牌样本都直接亏损，说明这里不是机会市场，而是低利润、低成功率的高风险区。 用户预算 50万 CNY 只能覆盖单个ASIN前期起盘的一部分，但面对这种结果，即使有预算也不该推进；市场里没有可参考的稳定赚钱样本，反而更像是基础款连衣裙的红海竞争。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 女士休闲连衣裙（尤其是更基础的T恤裙/衬衫裙）
- 高性价比快时尚平台上的同类裙装（如更便宜的棉府绸短袖裙）
- 二手/开箱平台上的同款或近似款连衣裙
- 现有衣橱中的白衬衫/POLO衫 + 半身裙组合
- 无袖/短袖纯棉A字裙（更容易穿搭、通常更低价）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向过度拥挤和价格战。 目前新品牌新上架产品成功率为0%，两条新上架样本全部亏损，且唯一可见的新品牌案例是 Amazon Essentials，2 个新上架 ASIN 全部不盈利，说明连大品牌也没有把新款跑通，市场不是“有机会”，而是“进去也难赚钱”。
证据很直接： 1) 新品牌新上架盈利率 0%，新上架亏损率 100%；2) 可见的两个新上架 ASIN 里，B0FRQG83LZ 定价 $35.62，利润率 27.1%，但销量类型仍是 INACTIVE_SALES，首月/前三个月平均销量只有 50 单，早期投入约 $4,406.37（其中广告约 $1,080），说明“有利润率”不等于“能跑量”；3) B0FRRZL4SR 甚至连价格和销量都没跑出来，同样是失败样本。产品本身也高度同质化：衬衫领、短袖、纽扣门襟、松紧腰、A 字/fit and flare 版型，都是公开市场高频基础款，没有明显差异化，典型“照着做也很难赢”的品类。按你的规则，这已经是高风险市场，不该继续推进。
结论：大品牌和小商家都不适合现在进。 对大品牌来说，唯一能参考的就是 Amazon Essentials 这种本身就有品牌力、资源和流量的老牌/大牌打法，但它的新款仍然没转成成功案例，说明需要更高投入也未必有效；对小商家来说，没有任何真实的、可复制的成功样本可以借鉴，更没有 <300 reviews 且真正跑通的案例。若硬要跟，至少只能学 Amazon Essentials 的“基础通勤裙+低门槛颜色+舒适面料”方向，但我不建议你下单进入：这个盘面更像是被大品牌和同质化款式拖进了低效竞争，而不是留给新卖家的机会。
New products with Highest revenueLeast investment in new productsMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FRQG83LZ (4.3/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FRRZL4SRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FRQG83LZ (4.3/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FRRZL4SRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是低利润、低成功率的高风险市场。 目前新产品盈利率为0%，新上架产品盈利率也是0%，而且仅有的两条新上架样本都来自 Amazon Essentials，全部不盈利，说明这里不是普通小品牌能轻松切入的环境。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FRQG83LZAmazon Essentials2026-06-01No$35.62-pcs$-27.05%$-B0FRRZL4SRAmazon Essentials2025-09-19No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FRQG83LZAmazon Essentials2026-06-01No$35.62-pcs$-27.05%$-B0FRRZL4SRAmazon Essentials2025-09-19No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不可进入，且已经进入价格战/低回报状态。 现有数据里可识别的盈利产品占比为0%，新发布产品盈利率也是0%；同时只有2个样本新品牌产品，全部亏损，且核心样本商品利润率只有27.1%但仍被判定为不盈利，说明利润被投放、物流和平台费用吃掉了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已进入低机会、高风险区。 近期新品牌几乎没有成功样本，利润也没有随时间改善，反而被 Amazon Essentials 这类已入场品牌的新品失败案例占满，说明这里不是“还能捡漏”的市场，而是基础款红海。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases