- Benchmark ASINB0FLH3LP3W
- MarketplaceUS
- Category ID468642
- Analyzed Products
- Keywordwireless gaming mouse, gaming mouse, ergonomic gaming mouse
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经接近被大品牌和少数强势新品牌挤满：新品牌只有4个，但真正能赚钱的新发布只有48.28%，而且最近几个月新产品表现明显转弱，6月发布的新品全部没有形成稳定盈利，竞争不是变轻，而是在加剧。市场不是完全没钱赚，而是已经变成了需要明显差异化、较高预算、并且还要承受很强价格与流量竞争的盘子。
证据很清楚：新品利润率整体看并不差，常见能赚钱的新品利润率大多在35.21%到40.75%，但赚钱集中在少数强势玩家手里。ATK 9个样本里8个可盈利，品牌新产品盈利率达到88.89%，月收入约1208.26万人民币，代表了少数新品牌靠“轻量化+高规格+明确差异化”能冲出来；AJAZZ 只有1个样本可盈利，虽然单品能做到34.35%利润率、月销50件，但样本太少，不能当成普通小卖家的稳定路径。反过来看，老品牌里 Logitech G 月收入约9633.98万人民币，9个可盈利、3个亏损，说明它们仍在靠品牌力和旧款吃市场；Razer、Redragon、ASUS 也都有盈利款，但同时也出现了亏损新款，说明这个赛道已经不是“上新就能分蛋糕”的阶段。更关键的是，失败样本里很多都不是低质产品，而是“功能看起来不错、但同类太多、没有足够独特卖点”的产品，像 A.JAZZ 的 B0FNZW3YPR、ATK 的 B0FN7PCWMJ、Logitech G 的 B0H5WRQK7Q，都反映出竞争已经在压缩普通新品空间。
如果硬要分两种玩家看：大品牌可以跟，但必须准备足够预算和渠道打法，优先对标 Logitech G、Razer、Redragon、ASUS 这类已经证明能持续出利润的品牌，参考的强势单品是 B07GBZ4Q68、B07CMS5Q6P、B08SYJ32T3、B0GYTS2QL2；小商家也不是完全没机会，但只能走极强差异化，比如 ATK 这类轻量化高规格路线，跟的样本可看 B0FN7JW2YH、B0FN7K3XCR、B0FN7JX6CJ、B0FP15SY86、B0FN7H1M99。以用户 50万 CNY 预算看，足够做单个 ASIN 的前期投入，但这笔钱只能覆盖前几个月的供货、物流和推广，不包含长期研发、品牌和认证成本；在这个市场里，普通打法很容易被价格战和流量战吞掉。短结论：不要进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 用户预算 50万 CNY 可以覆盖部分单品前期投入，但市场已经进入高压竞争区，且新品盈利更多集中在少数强势品牌和少量新品牌身上，普通小卖家硬闯胜率不高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?51.72%New listing success rate (old brands):33.33%New listing success rate (new brands):64.29%Which new brands have these successful new listings?Which old brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线入门级游戏鼠标：通常价格更低、即插即用，不需要担心电池和充电底座，适合预算敏感且不想折腾驱动的用户。
- 通用办公无线鼠标：如果用户只是日常上网、轻度游戏或偶尔娱乐，这类鼠标更容易买到，续航和稳定性通常更实用，价格也往往更低。
- 对称式轻量鼠标（非游戏定位）：很多用户真正需要的是轻手感和舒适移动，而不是高DPI/高轮询率；普通轻量鼠标往往更便宜，且适合办公+轻度游戏双场景。
- 二手/翻新旗舰游戏鼠标：如果用户想要更好的传感器和手感但不想支付新品溢价，翻新或二手高端鼠标可能更划算，获取门槛也不高。
- 手机/平板的触控操作或外接触控板：对于非硬核游戏用户，这是一种更容易上手、无需额外学习成本的替代方案，尤其在移动办公场景下更方便。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战区，且对新卖家并不友好。 新品牌里虽然有少数能赚钱，但新上架成功率只有64.29%，而老品牌新上架赚钱率只有33.33%；同时新品牌失败样本里已经出现 A.JAZZ 的 B0FNZW3YPR、ATK 的 B0FN7PCWMJ 这类直接亏损款，说明靠“普通堆料”很难稳定赢，真正能活下来的，都是靠明显差异化和品牌背书。
New products with Highest revenueATK
Recent Monthly Revenue (USD):$24,741.00(450pcs/month)B0FN7JW2YH (4.3/5 (99 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$19,592.00(400pcs/month)B0FN7K3XCR (4.5/5 (156 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$16,641.00(450pcs/month)B0FN7JX6CJ (4.3/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLogitech G
Recent Monthly Revenue (USD):$347,300.00(10000pcs/month)B07GBZ4Q68 (4.6/5 (58413 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$319,800.00(10000pcs/month)B07CMS5Q6P (4.6/5 (39287 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$156,080.00(4000pcs/month)B07CMS5Q6N (4.6/5 (39287 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsAJAZZ
Recent Monthly Revenue (USD):$1,442.50(50pcs/month)B0FP15SY86 (4.4/5 (152 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsVGN
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 紫色机身辨识度高
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- 16个按键，差异最大
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- MMO宏操作定位鲜明
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- 厚实人体工学，偏重度玩家
B0D9NK8H9W (4.4/5 (23937 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 60g超轻便携，风格差异大
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- Quartz粉色更吸睛
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- 双模无线，适合移动场景
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- 小巧外形，适合笔记本用户
B0GYTS2QL2 (4.4/5 (5545 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：新品利润率看起来不差，但竞争已经明显偏向大品牌主导，且新品牌数量已到饱和边缘。 新品可盈利率只有48.28%，而真正新品牌（ATK、AJAZZ、A.JAZZ、VGN）只占4个；更关键的是，盈利新品几乎都集中在ATK和少数老品牌手里，说明不是普通小商家能轻松复制的市场。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07GBZ4Q68Logitech G2018-08-24Yes$34.7310000pcs$347300.040.81%$141733.13B07CMS5Q6PLogitech G2018-05-15Yes$31.9810000pcs$319800.040.27%$128783.46B0BXBC26X8Razer2023-03-30Yes$47.534000pcs$190120.042.21%$80249.66B07CMS5Q6NLogitech G2018-05-15Yes$39.024000pcs$156080.042.68%$66614.95
B0822YH9SCGLORIOUS2020-01-17Yes$73.311000pcs$73310.044.76%$32813.56
B086PJKVVTLogitech G2020-08-25Yes$35.981000pcs$35980.041.7%$15003.66
B086PDW7BBLogitech G2020-08-25Yes$34.621000pcs$34620.041.2%$14263.44
B09ZY348SYRedragon2022-05-10Yes$34.531000pcs$34530.039.05%$13483.97
B0916N2LPZRazer2022-09-09Yes$33.861000pcs$33860.038.77%$13127.53
B0916MW7CGRazer2021-04-27Yes$32.921000pcs$32920.038.47%$12664.33
B0BYJ7N7LXSOLAKAKA2023-03-15Yes$32.751000pcs$32750.036.25%$11871.88B0FN7JW2YHATK2025-08-15Yes$54.98450pcs$24741.042.12%$10420.91B0D9NK8H9WUtechSmart2024-07-18Yes$49.99400pcs$19996.043.33%$8664.27B0GYTS2QL2Razer2026-05-26Yes$39.99500pcs$19995.040.65%$8127.97B0FN7K3XCRATK2025-08-15Yes$48.98400pcs$19592.041.03%$8038.6
B0FCMHJBMWAcer2025-07-25Yes$23.421000pcs$23420.032.22%$7545.93
B08SYJ32T3Logitech G2021-06-30Yes$34.69500pcs$17345.041.34%$7170.43
B0FDJP471WRedragon2022-05-10Yes$42.99400pcs$17196.039.77%$6838.85
B07YN73XN6Logitech G2020-04-21Yes$20.991000pcs$20990.032.42%$6804.96
B0CCJR2Q2QMANBASNAKE2023-07-21Yes$40.48400pcs$16192.040.53%$6562.62Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FN7JW2YHATK2025-08-15Yes$54.98450pcs$24741.042.12%$10420.91B0GYTS2QL2Razer2026-05-26Yes$39.99500pcs$19995.040.65%$8127.97B0FN7K3XCRATK2025-08-15Yes$48.98400pcs$19592.041.03%$8038.6B0FN7JX6CJATK2025-08-15Yes$36.98450pcs$16641.038.81%$6458.38
B0FN7JQKFRATK2025-08-15Yes$36.98450pcs$16641.038.77%$6451.72B0FN7H1M99ATK2025-08-15Yes$27.9500pcs$13950.035.25%$4917.38B0FN7L1CMXATK2025-08-15Yes$54.98200pcs$10996.042.13%$4632.62
B0FPQDCS42TMKB Technology Mechanical KeyBoard2025-09-04Yes$30.77400pcs$12308.036.83%$4533.04B0FN7HCZT1ATK2025-08-15Yes$48.98200pcs$9796.041.09%$4025.18
B0FPQDCTF4TMKB Technology Mechanical KeyBoard2025-09-04Yes$30.8350pcs$10780.036.85%$3972.43
B0GZY5VR22Redragon2026-05-08Yes$38.94225pcs$8761.537.06%$3247.02B0FN7K443FATK2025-08-15Yes$28.23300pcs$8469.035.52%$3008.19B0FLH3LP3WASUS2025-08-10Yes$42.8250pcs$2141.034.97%$748.71B0FP15SY86AJAZZ2025-08-28Yes$28.8550pcs$1442.534.35%$495.5#New Product Success Rates
Listing这不是一个适合进入的市场：新产品整体成功率只有48.28%，但新品牌里真正能稳定盈利的几乎只集中在ATK和AJAZZ，且旧品牌仍在用高利润老品牢牢占位，说明新人并没有打开足够大的增量空间。对小商家来说，能合法、正常地做成的案例非常少；对大品牌来说虽然有钱能打，但这里已经是高强度竞争盘，不值得进场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ATKTMKB Technology Mechanical KeyBoardOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RedragonLogitech GRazerA.JAZZOther#Success Rate by Entry Time
Listing结论很直接：这个市场不适合进入，已经接近/进入饱和与价格战区。 近一年新发布产品里，盈利率只有48.28%，而且最近半年新产品的结果明显转弱，6月新发布的4个产品全部落在“暂未成功”里，3月也只有3个新产品但都未体现出稳定盈利，说明竞争不是在变轻，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 8 4 4 2026 0 0 0 0 0 1 1 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 6 4 3 2025/9 0 0 0 0 0 2 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 1 1 1 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Redragon M913 Wireless RGB MMO Gaming Mouse 16000 DPI Remapping Keys
This listing is deemed profitablePrice (USD)$45.92Released TypeOld Release (2020-05-07)Brand is an old entry in this marketSize and Weight17.0 x 11.1 x 5.4 cm, 132.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑红配色偏电竞风，视觉上更偏重硬核 MMO 玩家, 右手人体工学造型，左侧大面积 12 键侧键模块，明显区别于常规轻量化对称鼠标Key Buying Motive
2.4G 无线+USB-C 有线双模式，配合 12 侧键和可重映射按键，更适合 MMO/宏操作Target Customers
重度 MMO / MOBA 玩家、需要大量快捷键和宏操作的右手用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,740.00125 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight41.18% / 42.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight39.37% / 40.32%Peak / Non PeakSales & BSR Performance
Logitech GB08SYJ32T3 (4.6/5 (39305 Reviews))Logitech G305 Lightspeed Wireless Gaming Mouse - Mint
This listing is deemed profitablePrice (USD)$34.69Released TypeOld Release (2021-06-30)Brand is an old entry in this marketSize and Weight15.3 x 10.2 x 4.7 cm, 99.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
薄荷绿配色在同类无线游戏鼠标中较有辨识度，能吸引偏好清爽配色的用户, 经典左右对称的轻量小鼠标造型，便携且适合掌握速度型操作Key Buying Motive
HERO传感器与LIGHTSPEED无线，主打低延迟、长续航和轻量化，属于成熟但有明确卖点的组合Target Customers
更适合追求稳定无线性能、长续航、便携小手型/趴握或抓握玩家，以及需要兼顾游戏和笔记本外出使用的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,345.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight40.22% / 41.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight38.51% / 39.62%Peak / Non PeakSales & BSR Performance
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