- Benchmark ASINB0FD6ZCFGH
- MarketplaceUS
- Category ID10967801
- Analyzed Products
- Keywordportable charger
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：不是“可优化的竞争”，而是已经被老品牌主导、且新上架几乎跑不出利润的环境。 现有数据里，新品牌数量为0，新发布产品盈利率为0%，最近的新产品也没有出现任何盈利样本，说明这里不是欢迎新人，而是更像老品牌守门、价格竞争加剧的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算够单个ASIN起步，但不够支撑长期竞争；而且从已看到的数据看，真正能跑出来的还是老品牌，新的切入点没有形成可复制的低成本成功路径。 你有50万CNY，表面上足以覆盖一个ASIN前几个月的进货、物流和投放，但工具里没有给出该类目的新产品预算区间，说明市场进入成本和波动都不透明；已验证的盈利样本是 POWRUI 的 B0FD6ZCFGH，售价17.87美元，月销300件，月营收约536,100，毛利率23.79%，但它属于老品牌、旧ASIN改良型产品，不是小商家可直接模仿的低门槛案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 租用/借用便携电源方案：例如向朋友、办公室、图书馆或共享充电宝服务临时借用充电器/移动电源，适合偶发缺电场景，成本更低且无需额外购买。
- 改用低功率充电盒/收纳式桌面充电站：如果主要是同时给手机、耳机、手表充电，可用更便宜的多口USB充电头或桌面充电底座，功能更集中，安装和使用都更简单。
- 使用现有设备的备用充电器：很多手机、平板、笔记本包装内或家中已有旧充电头，配合一根多口线材即可解决日常充电需求，几乎零新增成本。
- 选择普通插线板 + 现有USB充电头：相比带夜灯和墙插扩展的产品，普通插线板更便宜、品牌更多、购买门槛更低，也更容易按需替换。
- 充电宝/移动电源替代：如果用户购买这类产品的核心目的是随身补电而不是扩展墙面插座，容量合适的移动电源通常更直接，外出场景更灵活，且无需占用墙插。
- 车载充电器或USB-C车充：对通勤、旅行用户来说，车内补电比购买墙插扩展更实用，尤其在外出途中能稳定满足手机和小设备充电。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：目前没有 oversaturation 证据，但新上架成功率为 0%，而且唯一可见的新上架样本直接失败，属于高风险、低容错市场。 对大品牌来说，只有靠更强品牌势能和更高投放才可能勉强切入；对小品牌来说，不建议推进，因为你会进入一个已经由老品牌主导、且新品几乎不赚钱的环境。
证据很直接：老品牌 POWRUI 的成功款 B0FD6ZCFGH 售价 17.87 美元，毛利率 23.8%，月销 300 件，月收入约 5,361 美元，最近利润约 1,275 美元，启动投入约 5,178.36 美元，其中广告就占 1,164.61 美元；但它靠的是三面插座扩展+夜灯+5 个 AC 孔+4 个 USB 口（含 USB-C）这种更完整的功能组合，并且是老 ASIN 承接出来的成熟款。相反，另一个新上架 ASIN B0GWD4MW56 直接处于无销量、无利润状态，说明同类公模思路并没有跑通。当前品牌层面成功率只有 50%，但这只是 POWRUI 自己的样本；真正关键是新上架产品盈利率 0%，这比 15% 的可接受线差得太远，也不是小品牌该碰的局面。
如果硬要对标，只能学 POWRUI 的成功款 B0FD6ZCFGH：做更强的功能整合、夜灯场景化、白色家居化外观、并且围绕卧室/宿舍/走廊/旅行的具体使用场景定位。但对小品牌来说，这个市场没有真正的“<300 reviews/年”的可信成功案例可抄，反而更像是老品牌在吃品牌红利；所以结论很明确：不要进入。 大品牌也只是“可能进入”，不是“高成功率进入”；小品牌更不应上，因为需要更重投放、更多差异化，甚至会逼近掠夺式营销。
Old brand with the most profitable new productsPOWRUI
Recent Monthly Revenue (USD):$5,361.00(300pcs/month)B0FD6ZCFGH (4.6/5 (88 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FD6ZCFGH (4.6/5 (88 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GWD4MW56Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前只有1个新发布产品且新品牌成功率为0%，同时已出现旧品牌POWRUI的新品失败案例，说明不是新手友好的增量市场。 目前看不到“中小卖家自然成功”的空间，若强行进入，更像是去和老品牌拼功能、拼投放，而不是靠普通产品力获胜。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FD6ZCFGHPOWRUI2025-06-14Yes$17.87300pcs$5361.023.79%$1275.39Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GWD4MW56POWRUI2026-04-07No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：新产品几乎没有真实可复制的成功案例，反而是明显的价格战和老品牌主导结构。对小品牌来说，靠常规打法基本很难赢；对大品牌来说也只能靠更高预算、品牌势能和差异化功能硬打，但从当前数据看，回报不值得。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
POWRUI#Success Rate by Entry Time
Listing这个市场现在不值得进入，结论很明确：已进入高风险、接近失控的价格战环境。 关键信号是：新品牌几乎没有成功样本，最近新上架产品的盈利率为0%，而且样本里唯一的新上架失败案例就是老品牌 POWRUI 的 B0GWD4MW56，这说明市场不是在欢迎新人，而是在逼迫进入者靠老牌资源和更重营销才能活下来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases3-Sided Outlet Extender with Night Light - POWRUI Multi Plug Outlet with 5 Outlets and 4 USB Ports(1 USB-C), USB Wall Charger for Home, Office, Travel, ETL Listed, White
This listing is deemed profitablePrice (USD)$17.87Released TypeOld Release (2025-06-14)Brand is an old entry in this marketSize and Weight14.9 x 9.7 x 7.4 cm, 259.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
白色简洁外观，偏家居百搭风格, 三面立体扩展结构，比传统平面插排更利于多设备同时插用, 带边缘环形夜灯，外观识别度高Key Buying Motive
3面插座扩展+5个AC孔+4个USB口（含USB-C）+感应夜灯，功能组合更完整Target Customers
适合卧室、浴室、走廊、宿舍和旅行场景中需要插口扩展与夜间照明合一的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,361.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.20% / 23.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.13% / 16.73%Peak / Non PeakSales & BSR Performance