- Benchmark ASINB0FRQG83LZ
- MarketplaceUS
- Category ID1045024
- Analyzed Products
- Keywordwomen's sandals, running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合现在进入。 新品牌几乎没有成功案例，利润和销量都没有形成闭环，当前更像是被基础款和强竞争压住的低回报市场，不管大品牌还是小生意，直接切入都不划算。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不适合现在进入。 目前样本里新进入品牌几乎没有形成有效盈利，且可见的新品牌新上架产品全部未盈利；再加上已观察到的产品都属于基础款、同质化强，说明这不是一个靠小预算就能打开的市场，而更像是需要强品牌和持续投放才能勉强站住的高门槛市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 更便宜的基础款T恤连衣裙：如果用户只是想要一件日常、通勤或周末能穿的轻便裙子，基础款无腰身或微收腰T恤裙通常更便宜、尺码容错更高，也更容易在其他平台/品牌买到。
- 无袖/吊带棉质连衣裙：在炎热天气下，这类裙子更容易穿脱、透气性更好，价格通常也低于带翻领、纽扣和弹力腰设计的衬衫裙。
- 二手/开箱即用的同类裙子：在Amazon Renewed之外，eBay、Poshmark、ThredUP等平台常能找到类似风格的二手或轻度使用款，价格往往更低，适合预算优先用户。
- 基础款衬衫裙（更少结构细节）：如果用户看重“略正式但不想太复杂”，简化版衬衫裙通常更容易搭配，且同类商品竞争多，替代成本更低。
- 分体搭配：纯色短袖上衣 + A字半裙：当用户只是需要“看起来像一件成套连衣裙的效果”，分开买基础上衣和半裙通常更灵活，单件更便宜，也更容易复用现有衣橱。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战/高饱和市场。 现有数据里，利润可判定产品占比是0%，新品盈利占比也是0%；更关键的是，当前只看到1个新品牌 Amazon Essentials，虽然没有达到30~100+新品牌的“超饱和警报线”，但它已经表现出“新进场也赚不到钱”的特征，属于高风险、低回报市场，不适合大品牌或小生意继续投入。
证据很直接： Amazon Essentials 的两个样本 ASIN 都不赚钱。B0FRQG83LZ 标价 $35.62，表面利润率 27.05%，但仍被判定为不盈利，问题不在单次毛利，而在“低差异化 + 竞争极强 + 销售转不动”；它只有 28 条评论，属于典型的新品牌样本，但并没有形成有效盈利闭环。B0FRRZL4SR 更典型，基础版型标准化、卖点与竞品高度一致，直接显示出“没创新就没空间”。从趋势看，2025 年到 2026 年新品发布都几乎只有非盈利样本，月度和年度都没有出现可持续的盈利新品，说明市场不是在成长，而是在往更硬的竞争里走。用户预算 500000 CNY 虽然不低，但在这种环境里，预算只能买到入场门票，买不到稳定利润；大品牌进场也只能靠更重的品牌和投放，小品牌要想活下来，几乎只能走强差异化，否则就是被价格压死。
可直接照抄的结论： 大品牌也不该进；小生意更不该进。Amazon Essentials 不是小商家的成功案例，反而是反面教材。你应该避免的打法就是：做基础款、做和竞品几乎一样的款、靠常规投放硬抢流量。
New products with Highest revenueLeast investment in new productsMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FRQG83LZ (4.3/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FRRZL4SRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FRQG83LZ (4.3/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FRRZL4SRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：样本里新品牌几乎没有形成正向利润，反而已经出现明显的亏损新上架，说明它不是可复制的“新品牌机会”，而是被大品牌挤压的高风险市场。 以用户预算50万CNY来看，资金表面上够做单品启动，但在这个类目里，靠正常小卖家打法成功的概率很低，贸然进入只会把预算消耗在低回报竞争里。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FRQG83LZAmazon Essentials2026-06-01No$35.62-pcs$-27.05%$-B0FRRZL4SRAmazon Essentials2025-09-19No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FRQG83LZAmazon Essentials2026-06-01No$35.62-pcs$-27.05%$-B0FRRZL4SRAmazon Essentials2025-09-19No$--pcs$--%$-#New Product Success Rates
Listing这不是一个适合进入的市场，结论很明确：已经是高风险、接近价格战的市场。 目前可见样本里，盈利产品占比 0%，新上架产品盈利占比 0%，两条新产品都亏损；唯一可见的新品牌 Amazon Essentials 也是 2/2 亏损，说明新品牌在这里几乎没有立足空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：当前没有任何可验证的盈利新品牌，新进入几乎全军覆没。 从时间趋势看，近两年只有 Amazon Essentials 两个新款进入样本，而且 2025/2026 的新发布全部是非盈利，最近一段时间没有出现真正可复制的成功新款，市场不是机会窗口，而是高风险的封闭区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases