- Benchmark ASINB0DVZMB92N
- MarketplaceUS
- Category ID2376204011
- Analyzed Products
- Keywordwomen's flats, running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，属于低差异化、低利润、且几乎没有新品牌成功样本的高风险市场。 目前能看到的有效数据几乎全部被 Amazon Essentials 占住，新品牌为 0，且新上架产品盈利率也是 0%，不是“有机会但要努力”，而是“没有可复制的自然成功路径”。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，且你现在的50万 CNY 也不够形成安全入场。 现有样本里可见的新品几乎完全被旧品牌占据，且新品利润率/成功率都没有跑出来，属于高风险、低确定性的入场环境，不适合把它当成普通可复制赛道。
从数据看，Amazon Essentials 这个老品牌在这里已经把样板打成了“低差异化+低可复制性”的状态：B0DVZMB92N 定价约 20.44 美元，月销约 50 件、月营收约 102,200 美元，但最新新品并没有转化成盈利样本，品牌整体可识别利润产品占比为 0%，新发布产品盈利率也是 0%。更关键的是，这个新品本身最新评论已经到 323 条，按你的规则已经非常接近“高压营销/疑似刷评式竞争”区间，而它仍然是 inactive sales，说明这个市场不是靠自然起量就能做出来的。产品形态也很普通：黑白基础配色、常规深V钢圈聚拢文胸、功能组合高度标准化，没有足够差异化去支撑新品牌溢价。
对大品牌来说，也不是好市场；对小品牌来说更不适合。 这类基础内衣款式如果要打进去，必须跟随 Amazon Essentials 这种老品牌的打法，投入不仅是前几个月的采购、物流、投放，还要额外准备品牌、研发、合规和长期促销资金；但你当前预算只是单个 ASIN 的启动资金，面对这种高度同质化、利润不清晰、且新品成功率为 0 的环境，远远不够。可作为模型的只有 Amazon Essentials / B0DVZMB92N / B0DVZQBR58，但它们更像“提醒你不要做”的负面样本，而不是适合小品牌照抄的成功案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 无钢圈/薄杯日常内衣：对“想要轻盈、基础支撑”的用户来说，通常比钢圈推高文胸更便宜、舒适，且尺码容错更高，适合作为放弃购买该款时的低风险替代。
- 运动型内衣/轻支撑运动胸衣：虽然用途不同，但对追求贴身、减少束缚感的用户更容易接受，穿脱更简单，也常常不需要钢圈和复杂尺码选择。
- 可拆卸胸垫一体背心/吊带：如果用户主要是为了“自然修饰和基础遮挡”，这类产品比专门的push-up bra更容易使用，价格通常更低，日常搭配也更省事。
- 无钢圈聚拢内衣：保留一定的塑形效果，但比钢圈款更舒适、容错更大，适合不想承担钢圈压迫感或返工换码成本的用户。
- 贴身胸贴/乳贴配合基础上衣：对只需要轻度遮挡、追求简化穿搭的人群，这是更易获得、更便宜的替代路径，尤其适合临时场景或低频使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经呈现出价格战+低差异化的高风险状态。 现有可见样本里，旧品牌 Amazon Essentials 的新上架产品 B0DVZMB92N 虽然做到 15.2% 利润率，但月销只有 50 件、月营收约 $1,022，且品牌样本内盈利率是 0%，说明这不是一个靠“做一款常规款”就能稳定赚钱的市场。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0DVZQBR58Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,022.00(50pcs/month)B0DVZMB92N (4.1/5 (323 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0DVZMB92N (4.1/5 (323 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0DVZQBR58Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已接近/处于价格战与品牌垄断区，新品牌成功率极低。 现有数据里，整体可判定盈利的产品比例是 0.00%，新上架产品盈利比例也是 0.00%；而最近样本里只有 Amazon Essentials 的两个ASIN，说明当前可见竞争基本被老品牌占住，没有看到能代表“小商家自然成功”的真实案例。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DVZMB92NAmazon Essentials2025-08-13No$20.4450pcs$1022.015.24%$155.76B0DVZQBR58Amazon Essentials2025-02-04No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0DVZMB92NAmazon Essentials2025-08-13No$20.4450pcs$1022.015.24%$155.76#New Product Success Rates
Listing这个市场不值得进入，属于明显的高风险、低回报市场。核心原因很直接：整体可验证的盈利产品占比是0%，新产品盈利率也是0%，而且我们看到的唯一有效样本来自老品牌 Amazon Essentials，结果仍然是两款都不赚钱，说明这里不是“机会多”，而是连大品牌都在同质化和低利润里打转。
证据很硬：B0DVZMB92N 属于 Amazon Essentials，2025-08-13 上新到旧链接，售价 20.44 美元，月销 50、月收入 1,022 美元，表面利润率 15.2%，但最终被判定为非盈利，早期投入达到 3,042.70 美元，其中广告就有 683.69 美元；另一个老款 B0DVZQBR58 也同样非盈利。两款产品都被归因于缺乏独特性、市场规模小或竞争极强，配色和功能都是基础款，说明这个类目已经是标准化内卷。更关键的是，市场里出现了老品牌主导的新上架失败，新品牌盈利率数据为空且新产品盈利率为 0%，这对新品牌是很差的信号；按你给的规则，这种结构已经接近价格战区，不适合继续推进。用户预算 50万人民币 理论上足够做单个 ASIN 的早期投入，但在这里并不能换来胜率，因为问题不是钱少，而是进入后也很难做出差异化和持续利润。
短结论：不要做。大品牌没有明显成功样板，小品牌也没有被证明能合法稳定成功；如果硬要进，只能靠更高预算、强差异化、长期品牌投入和持续投放，但这类市场仍然不构成好机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功样本，且最新可见的新进入都在亏损，已经是高风险、偏价格战的市场。 用户预算是50万CNY，看起来够做单个ASIN的前期投入，但从市场结果看，钱不是主要问题，问题是根本没有可复制的赚钱路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases