- Benchmark ASINB0F34LNT4B
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordwomen button down shirt, oversized white blouse
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议现在进入，结论很明确：已经进入过度拥挤的高压竞争区，普通大卖和小商家都不占优。 账面上看单个新品前期启动预算大多在3150.94–6813.26美元之间，你的50万人民币预算足够覆盖启动，但这并不改变市场本身的高风险：新品牌只有4个，而新上新产品有77个，盈利新品里几乎被 Zeagoo 吃掉了86.89%，这说明流量和利润都高度集中，不是靠低成本试一款就能复制的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入。 预算上你是够的，但市场已经明显偏向高压竞争：新品牌新款的盈利率高，看起来有机会，但真正能站住的案例几乎都靠老牌或大预算打法，新入场如果没有强供应链和强投放，很难稳定跑通。
Early sourcing + logistics + marketing budget (USD)$3,150.94 - $6,813.26Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.98%New listing success rate (old brands):70.00%New listing success rate (new brands):80.60%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 无袖/背心式衬衫内搭（更便宜、夏季更易穿脱，适合叠穿同类白衬衫场景）
- 基础款白色T恤或罗纹打底衫（更低价、购买门槛更低，能满足‘干净利落/百搭’的核心需求）
- 宽松短袖开衫式上衣（比正式衬衫更休闲，适合追求‘oversized’视觉但不想要硬挺版型的用户）
- 纽扣门襟上衣/睡衣风衬衣（更容易打理、穿着宽松，价格通常低于高质感白衬衫）
- 轻薄防晒外套/薄罩衫（适合夏季通勤与遮阳，功能性更强，能替代‘白色宽松上衣’的外搭需求）
- 免烫弹力基础衬衣（若用户主要是办公场景，免烫、弹力款往往比时尚款更省心）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌扎堆，虽然少数款能赚钱，但已经是明显的红海，价格战和同质化风险很高。 从数据看，新品牌进入市场已出现高密度竞入，整体新上架成功率并不差，但真正能稳定赚钱的并不是“低成本随便做一款”就能复制，更多是靠老牌资源、版型微调和更强的投放能力。
New products with Highest revenueLeast investment in new productsMost investment in new productsZeagoo
Recent Monthly Revenue (USD):$20,400.00(1000pcs/month)B0FXHBFZZ1 (4.3/5 (2460 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$15,880.00(1000pcs/month)B0FXH5YW1V (4.3/5 (2402 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,992.00(700pcs/month)B0G12F2WYB (4.3/5 (942 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOFEEFAN
Recent Monthly Revenue (USD):$2,770.00(200pcs/month)B0F1YC1N4B (4.4/5 (5926 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,208.00(100pcs/month)B0GF7V4WKF (4.3/5 (1406 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,803.00(100pcs/month)B0GF8BZCLQ (4.3/5 (1406 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsXIEERDUO
Recent Monthly Revenue (USD):-(-)B0FMYK81XR (4.5/5 (776 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑底白波点，视觉差异最大
- |
- 复古俏皮风，图片更吸睛
- |
- 短袖翻领纽扣，适合夏季通勤
B0GSYW182S (4.3/5 (2397 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 大码版型，目标人群更明确
- |
- 3/4袖+V领，和短袖款差异大
- |
- 白底印花，显瘦且适合通勤
B0FCS6HKH6 (4.4/5 (5926 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，核心问题不是“能不能卖”，而是已经被少数品牌用高频上新和品牌势能占住了。 新品里看起来有赚钱款，但真正能作为小商家参考的成功案例很少，而且不少“成功”伴随200+甚至2000+评论，明显更像强营销/疑似刷评驱动，不是普通小卖家可复制的路线。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FXHBFZZ1Zeagoo2025-11-22Yes$20.41000pcs$20400.033.72%$6878.88B0FXH5YW1VZeagoo2025-11-22Yes$15.881000pcs$15880.028.34%$4500.4B0G12F2WYBZeagoo2025-11-06Yes$18.56700pcs$12992.031.13%$4044.41
B0G11BR3F1Zeagoo2025-11-06Yes$17.82700pcs$12474.030.62%$3819.54
B0FXH6Z775Zeagoo2025-11-22Yes$20.3600pcs$12180.031.33%$3816.0B0GYZ2PQWYZeagoo2026-04-29Yes$18.35700pcs$12845.028.31%$3636.42
B0GSYTJGP2Zeagoo2026-04-01Yes$24.63400pcs$9852.036.45%$3591.06
B0FXH8R5LMZeagoo2025-11-22Yes$20.71500pcs$10355.033.94%$3514.49B0GSYQHCTHZeagoo2026-04-01Yes$24.59300pcs$7377.035.41%$2612.2
B0GCCXX7N4Zeagoo2025-12-20Yes$22.19300pcs$6657.034.4%$2290.01
B0GCCDBB9GZeagoo2025-12-20Yes$19.92300pcs$5976.032.11%$1918.9
B0GSYQNJRGZeagoo2026-04-01Yes$24.59200pcs$4918.036.07%$1773.93B0GSYXZSLPZeagoo2026-04-01Yes$24.75300pcs$7425.021.98%$1632.02
B0GYYRQQH5Zeagoo2026-04-29Yes$18.62300pcs$5586.028.67%$1601.51
B0GCCNQD3KZeagoo2025-12-20Yes$22.2200pcs$4440.035.2%$1562.88B0GCBZTXB7Zeagoo2025-12-20Yes$22.57200pcs$4514.034.35%$1550.56B0FXH8K945Zeagoo2025-11-22Yes$20.39200pcs$4078.027.01%$1101.47
B0FXHB66QNZeagoo2025-11-22Yes$19.57300pcs$5871.015.94%$935.84B0GSYN7PV3Zeagoo2026-04-01Yes$25.08100pcs$2508.036.35%$911.66
B0GSYY1DJBZeagoo2026-04-01Yes$24.54100pcs$2454.036.99%$907.74Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FXHBFZZ1Zeagoo2025-11-22Yes$20.41000pcs$20400.033.72%$6878.88B0FXH5YW1VZeagoo2025-11-22Yes$15.881000pcs$15880.028.34%$4500.4B0G12F2WYBZeagoo2025-11-06Yes$18.56700pcs$12992.031.13%$4044.41B0G11BR3F1Zeagoo2025-11-06Yes$17.82700pcs$12474.030.62%$3819.54B0FXH6Z775Zeagoo2025-11-22Yes$20.3600pcs$12180.031.33%$3816.0B0GYZ2PQWYZeagoo2026-04-29Yes$18.35700pcs$12845.028.31%$3636.42B0GSYTJGP2Zeagoo2026-04-01Yes$24.63400pcs$9852.036.45%$3591.06B0FXH8R5LMZeagoo2025-11-22Yes$20.71500pcs$10355.033.94%$3514.49B0GSYQHCTHZeagoo2026-04-01Yes$24.59300pcs$7377.035.41%$2612.2B0GCCXX7N4Zeagoo2025-12-20Yes$22.19300pcs$6657.034.4%$2290.01B0GCCDBB9GZeagoo2025-12-20Yes$19.92300pcs$5976.032.11%$1918.9B0GSYQNJRGZeagoo2026-04-01Yes$24.59200pcs$4918.036.07%$1773.93B0GSYXZSLPZeagoo2026-04-01Yes$24.75300pcs$7425.021.98%$1632.02B0GYYRQQH5Zeagoo2026-04-29Yes$18.62300pcs$5586.028.67%$1601.51B0GCCNQD3KZeagoo2025-12-20Yes$22.2200pcs$4440.035.2%$1562.88B0GCBZTXB7Zeagoo2025-12-20Yes$22.57200pcs$4514.034.35%$1550.56B0FXH8K945Zeagoo2025-11-22Yes$20.39200pcs$4078.027.01%$1101.47B0FXHB66QNZeagoo2025-11-22Yes$19.57300pcs$5871.015.94%$935.84B0GSYN7PV3Zeagoo2026-04-01Yes$25.08100pcs$2508.036.35%$911.66B0GSYY1DJBZeagoo2026-04-01Yes$24.54100pcs$2454.036.99%$907.74#New Product Success Rates
Listing这个市场不适合现在进入，核心结论是：头部品牌已经把利润和流量吃掉了，新品牌想进场会非常难。 数据上看，新品整体盈利率虽然有79.22%，但真正赚钱的几乎被 Zeagoo 一家垄断：它拿走了新产品盈利盘里的98.15%，同时还占了新产品亏损盘的75%，说明市场不是“百花齐放”，而是被少数强势品牌强控制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ZeagooOFEEFANOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZeagooOFEEFANOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向过度拥挤，且新进入者越来越依赖品牌力和前期投放，不适合普通大卖或小卖家直接切入。 你的预算是50万人民币，覆盖单个新品前期启动没问题，但从数据看，真正能跑出来的不是“便宜试错款”，而是要靠更高的品牌投入、差异化设计，甚至带有强营销特征的产品。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 4 6 31 0 7 2026 0 0 0 0 6 14 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 2 3 23 0 2 2025/12 0 0 0 2 3 8 0 5 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 1 0 0 1 2026/3 0 0 0 0 0 1 0 0 2026/4 0 0 0 0 5 13 0 4 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOFEEFAN Business Casual Outfits for Women Summer Button Down Shirt 3/4 Sleeve Blouses Trendy White Printed XL
This listing is deemed profitablePrice (USD)$15.78Released TypeOld Release (2025-07-15)Brand is an old entry in this marketSize and Weight29.6 x 26.1 x 2.5 cm, 240.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
白底蓝色印花，视觉上更清爽，适合夏季通勤, 白色印花+3/4袖+V领纽扣的组合，比常见纯色基础衬衫更有辨识度Key Buying Motive
兼顾通勤与休闲，多场景切换能力强Target Customers
需要显瘦修饰效果、同时希望适合办公室和日常出街的女性Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,578.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.73% / 16.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.79% / 6.72%Peak / Non PeakSales & BSR Performance
OFEEFAN Plus Size Womens Clothing Business Casual Outfits for Women Summer Button Down Shirt 3/4 Sleeve White Printed 3XL
This listing is deemed profitablePrice (USD)$16.99Released TypeOld Release (2025-07-15)Brand is an old entry in this marketSize and Weight30.6 x 25.4 x 1.9 cm, 281.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白底印花款，视觉上更适合夏季和通勤场景, 3/4袖+V领+按钮门襟的宽松大码白色印花衬衫版型，区别于普通短袖纯色/条纹款Key Buying Motive
兼顾通勤与休闲，多场景切换Target Customers
面向大码女性，尤其是需要更显瘦、遮肉且适合办公室穿搭的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$849.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.12% / 24.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.06% / 16.79%Peak / Non PeakSales & BSR Performance
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