- Benchmark ASINB0FPXWN7YX
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordpink sports bra, strappy crop bra
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得现在进入。 数据已经显示出明显的价格战和拥挤态势，新品牌在这里几乎没有可复制的自然成功路径；大品牌如果硬进，也只能靠更重的品牌、投放和产品迭代，没法把它当成轻松市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入：预算够，但市场已经明显进入价格战和过度拥挤状态，小商家和大品牌都不应贸然下场。 你的500,000 CNY预算只能覆盖入场前几个月的供货、物流和基础推广，但连市场里“新上架产品”的推荐预算下限都只显示在7,113.474–8,002.756 USD（约5.1万–5.8万CNY）级别，说明入场门槛本身并不低；更关键的是，市场里可识别盈利产品占40.59%，新上架盈利率只有22.22%，而且利润高低集中在18.49%–30.05%，看起来表面有利润，实际真正能持续跑出来的并不多。
Early sourcing + logistics + marketing budget (USD)$7,113.47 - $8,002.76Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):22.22%Which old brands have these successful new listings?Alternatives- 无肩带/背心式轻支撑内搭：对只想要“日常舒适+不外露肩带”的用户，普通无钢圈背心或带胸垫吊带比粉色 strappy 运动内衣更容易接受，价格通常更低，也更容易在多场景穿着。
- 基础款中高领短背心（ribbed crop top / shelf bra tank）：如果用户主要是瑜伽、居家或轻运动，这类产品往往比复杂交叉肩带款更便宜、穿脱更快，且覆盖性更强。
- 可拆胸垫吊带衫：对想省去额外内衣搭配的人，这类产品把“内衣+上衣”合一，购买决策更简单，通常比品牌运动内衣更容易买到平替。
- 高弹无痕文胸/运动文胸平替款：当用户看重的是轻支撑和舒适，而非特定的粉色或多肩带设计时，基础无痕款通常更便宜、更普适，也更适合日常叠穿。
- 打底背心 + 低价运动内衣组合：如果用户不确定是否需要专门的 strappy crop bra，分开买一件基础背心和一件低价轻支撑内衣，往往比直接买设计款更灵活，容错更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：不是机会市场，而是明显的内卷竞争市场。 可见数据里，整体可盈利产品只有40.59%，但新上架产品里可盈利的只有22.22%，同时近一年新进场品牌几乎看不到真正成功的案例，反而是老品牌在吃掉新产品利润；这意味着对新卖家来说，胜率低、试错成本高，容易一上来就被价格和流量压垮。
Old brand with the most profitable new productsCRZ YOGA
Recent Monthly Revenue (USD):$22,400.00(800pcs/month)B0CFTV6BRX (4.5/5 (7959 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$16,800.00(600pcs/month)B0CFTZL6CH (4.5/5 (7901 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$16,800.00(600pcs/month)B0CFTXKX1R (4.5/5 (7916 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 芭比粉配色更醒目，视觉点击率高
- |
- Y字细肩带露背，和常见款差异大
- |
- 轻支撑短款，更像日常穿搭上衣
B0FPXWN7YX (4.1/5 (284 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 高饱和红色很抓眼，货架上更突出
- |
- 双交叉细肩带后背，造型辨识度高
- |
- 与基础款差异明显，适合想要存在感的用户
B0DHSPNSXC (4.5/5 (413 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合新卖家进入，整体已经进入高压价格战，且没有任何新品牌成功样本。 新产品里只有少数能做到15%以上利润，而真正可参考的成功者几乎全部是老品牌；对小卖家来说，基本没有“无需激进打法也能稳妥成功”的空间。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CFTXKX1RCRZ YOGA2023-08-24Yes$28.0600pcs$16800.026.96%$4529.28B0CFTV6BRXCRZ YOGA2023-08-24Yes$28.0800pcs$22400.020.09%$4500.16B0CFTVQWHLCRZ YOGA2023-08-24Yes$28.0600pcs$16800.023.2%$3897.6B0CFTZL6CHCRZ YOGA2023-08-24Yes$28.0600pcs$16800.021.68%$3642.24B0DHSQHQ49Omwilddo2024-10-17Yes$27.78400pcs$11112.030.91%$3434.72B0CFTTQSLBCRZ YOGA2023-08-24Yes$28.0300pcs$8400.026.62%$2236.08
B0DK2MSNPFOmwilddo2024-11-03Yes$27.81200pcs$5562.031.53%$1753.7
B0CZ9QZ1N7Omwilddo2024-05-20Yes$27.85200pcs$5570.030.84%$1717.79
B0FDQTHH6LCRZ YOGA2025-07-22Yes$26.0200pcs$5200.029.83%$1551.16
B0F9F35SR2Cordaw2025-05-21Yes$26.93150pcs$4039.537.82%$1527.74
B0DT4TNPXWOmwilddo2025-02-10Yes$28.56150pcs$4284.033.9%$1452.28B0F9F631BNCordaw2025-05-21Yes$26.9150pcs$4035.034.8%$1404.18
B0DT4TVN6ZOmwilddo2025-02-10Yes$28.56150pcs$4284.032.2%$1379.45
B0CZ9NRFH6Omwilddo2024-05-20Yes$27.93150pcs$4189.531.78%$1331.43B0DHSPNSXCOmwilddo2024-10-17Yes$27.89150pcs$4183.530.94%$1294.38B0DK2MB3J8Omwilddo2024-11-03Yes$28.27150pcs$4240.528.76%$1219.57B0FDQTS9CNCRZ YOGA2025-07-22Yes$26.0200pcs$5200.021.07%$1095.64B0FDQXHFKNCRZ YOGA2025-07-22Yes$25.86150pcs$3879.027.97%$1084.96
B0DZNXS3R7Omwilddo2025-03-25Yes$28.56150pcs$4284.024.55%$1051.73B0CZ9SL8GVOmwilddo2024-05-20Yes$27.89100pcs$2789.033.27%$927.91Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0DSJDZ5YXCRZ YOGA2025-08-01Yes$28.0150pcs$4200.019.67%$826.14B0DSJDWVG9CRZ YOGA2025-08-01Yes$28.0100pcs$2800.026.24%$734.72B0DSJ7X4RDCRZ YOGA2025-08-01Yes$28.050pcs$1400.022.76%$318.64B0FPXWN7YXAmazon Essentials2026-02-15Yes$19.4950pcs$974.518.27%$178.05#New Product Success Rates
Listing这个市场不适合进入：新产品成功率只有22.22%，而且真正的新品牌成功数据为空，能跑出来的几乎都是老品牌在旧链接上做延伸；这不是新手市场，是老牌子主场。 价格竞争也已经很明显：新产品里多数落在20%~30%利润带，但能被明确识别为“新上架且赚钱”的只有4个，且全部来自老品牌，说明新人要么打不过，要么只能靠很重的品牌和投放硬推。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CRZ YOGAAmazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OmwilddoCRZ YOGARUNNING GIRLOther#Success Rate by Entry Time
Listing这不是一个适合进入的市场。 目前信号很明确：利润分布不够健康，新品成功率只有22.22%，而且近阶段的成交样本里，真正能稳定赚钱的几乎都不是新品牌，市场更像是被老品牌和强营销打法占住了。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 2 0 0 6 2026 0 0 0 1 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 2 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 4 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 1 0 0 0 6 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOmwilddoB0CZ9SL8GV (4.5/5 (413 Reviews))Omwilddo Women's Strappy Sports Bras Light Compression Crop Criss Cross Back Padded Workout Yoga Bra Supportive U Neckline White XS
This listing is deemed profitablePrice (USD)$27.89Released TypeOld Release (2024-05-20)Brand is an old entry in this marketSize and Weight19.8 x 18.5 x 4.6 cm, 100.00gDesign & Appearance
白色款，适合偏简洁、百搭的运动穿搭需求, 交叉细肩带 + U型下胸围的背部设计，视觉辨识度较高Key Buying Motive
轻压缩、可拆卸胸垫、宽下围不卷边，适合低冲击运动与日常穿着Target Customers
偏好高颜值背部交叉设计、同时需要日常通勤/瑜伽/低强度训练两用的女性Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,789.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.23% / 33.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.32% / 28.36%Peak / Non PeakSales & BSR Performance
OmwilddoB0DHSPNSXC (4.5/5 (413 Reviews))Omwilddo Women's Strappy Sports Bras Light Compression Crop Criss Cross Back Padded Workout Yoga Bra Supportive U Neckline Red XS
This listing is deemed profitablePrice (USD)$27.89Released TypeOld Release (2024-10-17)Brand is an old entry in this marketSize and Weight20.0 x 18.2 x 6.0 cm, 104.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
红色版本在同款中更醒目，适合偏好高存在感运动内衣的用户, 交叉细肩带+U型后背结构，背部视觉辨识度高Key Buying Motive
轻压缩、可拆卸胸垫、固定交叉肩带与防卷下围，兼顾日常穿着和低冲击运动Target Customers
偏好露背交叉设计、想要运动与日常两用的低冲击训练人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,183.50150 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.56% / 30.94%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.20% / 24.58%Peak / Non PeakSales & BSR Performance
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