
结论很明确:这个市场不值得进入。 目前只有1个新品牌 ciciglow,却有2个新品全部亏损;真正赚钱的新品只来自老品牌 Antennas Direct,说明新品牌没有跑通,市场已经被老品牌和强势产品卡住,不是适合新卖家切入的环境。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 以当前数据看,它不是一个适合新品牌或小商家切入的机会,原因不是单纯预算不够,而是新品牌几乎没有跑通,且头部产品已经被老品牌和强势品牌占住,属于高门槛、低容错的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战和挤压式竞争:当前样本里可识别的盈利率只有25%,新品盈利率33.33%,但新品牌新品盈利率是0%,而且2026年出现了2个新品牌新品全部亏损,说明新品牌几乎没有生存空间。对小卖家来说更糟,只有依附老Listing、借老品牌资源的产品才更容易活下来,真正的新品牌路线不成立。
这不是一个适合进入的市场:新品牌几乎没有真实成功样本,且新产品成功高度集中在老品牌 Antennas Direct 的单一 ASIN B0FLF3L3C1,上游已经被老品牌主导。 以你 50万CNY 的预算看,能覆盖单个 ASIN 的初期投入,但这张牌桌对小品牌并不友好;大品牌也只能靠更重的品牌投入和持续营销硬打,不能算好市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FLF3L3C1 | Antennas Direct | 2025-08-06 | Yes | $57.29 | 100pcs | $5729.0 | 42.48% | $2433.68 |
![]() | B08N9FD813 | Reliable Cable Products | 2019-09-20 | Yes | $51.86 | 100pcs | $5186.0 | 40.34% | $2092.04 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FLF3L3C1 | Antennas Direct | 2025-08-06 | Yes | $57.29 | 100pcs | $5729.0 | 42.48% | $2433.68 |
这个市场不值得进入,属于高竞争、偏价格战的成熟市场,新品牌几乎没有真正的低门槛机会。 现有数据里,整体可验证盈利率只有25.00%,新上架产品盈利率只有33.33%,但新品牌样本里没有任何真正的新品牌盈利案例;反而是新品牌 ciciglow 的两款新品都亏损,说明新品牌进入后大概率只能被动卷价格。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已出现明显的饱和和价格战信号。 近一段时间里,新品牌几乎没有真正跑出来,最新可见的新品牌样本里 2 个新品牌新品全部失败,成功率是 0%;而唯一能赚钱的样本来自老品牌 Antennas Direct,说明当前不是新品牌容易切入的环境。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |