- Benchmark ASINB0FWBHF94B
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordwomens flats shoes, mens running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的低利润价格战市场，而且对新品牌不友好。当前样本里新品牌只有 Amazon Essentials，2个新上架产品全部亏损，新品牌新上架成功率 0%；市场里没有任何可复制的“小商家成功样本”，反而是更像大品牌资源型打法在硬扛。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经是价格战+低成功率的高风险市场。 你的预算 50万人民币可以覆盖单个ASIN的前期启动，但按当前样本看，赚钱并不容易：市场可识别利润产品占比 0%，新上新产品盈利率 0%，说明这不是“花钱就能买到结果”的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 可重复使用的普通帆布手提袋（无加厚PU内衬、无品牌溢价）
- 超市/仓库风格的基础款大容量购物袋
- 尼龙/涤纶轻量折叠托特包
- 二手/闲置平台上的同尺寸帆布包
- 促销赠品帆布袋或展会礼品袋
- 防水收纳袋/束口袋组合，用来替代临时装载需求
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显偏向低利润/价格战，而且没有任何可复制的成功新品牌案例。 当前样本里新品牌 Amazon Essentials 的两个新上架 ASIN 都是亏损，且新品牌新上架成功率是 0%，说明新品牌进场基本没跑通；市场里唯一一个老品牌案例 Shupua 虽然有销量，但同样是亏损，且 5,709 条评论的体量更像成熟大盘玩家，不是小商家可模仿的成功样本。
Least investment in new productsNew products with Highest revenueMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):-(-)B0FWBKWNSWBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,980.00(200pcs/month)B0FWBHF94B (4.6/5 (57 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsShupua
Recent Monthly Revenue (USD):$2,077.00(100pcs/month)B09MS3L6CG (4/5 (5709 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 天然米白+海军蓝拼色，和另一款纯米白款差异明显
- |
- 加厚大容量海滩托特，适合海边/周末出行，图像更有购买感
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- 对比色提手和底部拼接，视觉识别度高，容易吸引点击
B0FWBHF94B (4.6/5 (57 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 与托特包完全不同，是女款一脚蹬帆布鞋，品类差异最大
- |
- 海军蓝鞋面+白色鞋底，鞋型轮廓清晰，图片更容易被注意
- |
- 日常通勤/走路场景明确，受众广，便于产生购买意图
B09MS3L6CG (4/5 (5709 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经接近明显的价格战/饱和状态。 现在看到的新上市产品几乎全部失败：新产品盈利率为0%，新品牌新产品盈利率也是0%；新产品利润分布里，已知利润的样本只有2个，全部低于-10%，没有任何一个落在10%以上的可接受区间。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FWBHF94BAmazon Essentials2026-06-02No$19.9200pcs$3980.0-25.7%$-1022.86B09MS3L6CGShupua2021-11-30No$20.77100pcs$2077.0-17.75%$-368.66B0FWBKWNSWAmazon Essentials2025-10-15No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FWBHF94BAmazon Essentials2026-06-02No$19.9200pcs$3980.0-25.7%$-1022.86B0FWBKWNSWAmazon Essentials2025-10-15No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：已出现明显的价格战和高竞争信号，且新品牌几乎没有成功样本。 当前可见数据里，新上架产品成功率为0%，新品牌成功率也是0%，而两条新上架样本都来自 Amazon Essentials，且全部亏损，说明这不是一个适合新手切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，当前是明显的高风险区，而且对新品牌几乎不友好。 证据非常清楚：近一年里新进入并被识别出的新品牌几乎只有 Amazon Essentials，且它的两款新发产品全部亏损，品牌新发成功率是 0%，这不是可复制的入场案例，而是典型的失败信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 1 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 1 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases