- Benchmark ASINB0FWBHF94B
- MarketplaceUS
- Category ID16977746011
- Analyzed Products
- Keywordmen's running shoes, women's sandals
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌为0，近4个新上架全部不盈利，已经是明显的价格战市场。 用户预算50万人民币虽然表面上够做单品启动，但放到这个类目里只够前期铺货和投放，根本不足以建立长期竞争力；真正跑通利润的主要是老牌玩家，尤其是 Amazon Essentials，说明这个市场更像是品牌和资源对抗，不是普通新商家能靠正常打法切进去的。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 你的预算500,000 CNY表面上能覆盖少数入场成本，但市场已经明显被老品牌和强势品牌占住，且新上架产品几乎没有成功样本，属于高竞争、低容错的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 足弓支撑拖鞋/一脚蹬凉拖：同样满足夏季通勤、家居、短途外出场景，但通常更便宜、穿脱更快，且尺码容错更高，适合作为放弃买专业跑鞋/凉鞋时的低门槛替代。
- 运动恢复拖鞋（Recovery Slides）：如果用户主要追求久站/久走后的缓解，这类产品比跑鞋更容易买到、价格通常低于高端缓震跑鞋，日常使用也更简单。
- 软底洞洞鞋/树脂凉鞋：在海边、下雨天、花园和车库等场景更实用，清洁方便、耐脏耐水，往往比功能型凉鞋更便宜，也更不挑脚型。
- 防滑室内拖鞋：当购买动机是舒适和支撑而非外出穿搭时，室内拖鞋是更低价、使用更简单的替代方案，且退换风险更低。
- 鞋垫/足弓支撑垫：如果用户只是想改善鞋内舒适度而不是买新鞋，这种方案成本更低、可直接搭配现有鞋使用，是更灵活的替代路径。
- 二手或奥特莱斯清仓运动鞋/凉鞋：在预算受限时，买上一代款式或二手品通常更便宜，更容易找到合脚尺码，也能替代新品购买决策。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向饱和和价格战。 现有可见数据里，市场整体可识别的盈利产品占 27.27%，但新品盈利率是 0%，这说明新进场几乎没有跑通；同时老品牌新上架产品全部落空，说明连有资源的老品牌也很难通过新款打出利润。
Old brand with the most profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):$3,020.00(200pcs/month)B09L8D6338 (4.3/5 (24368 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,020.00(200pcs/month)B08LPVH88G (4.3/5 (24459 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$3,014.00(200pcs/month)B07FQYSS5Z (4.3/5 (24433 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色厚底双扣拖鞋，和人字拖款式差异明显
- |
- 双可调节鞋带，包裹感更强，适合脚宽/脚背高人群
- |
- 足弓支撑+轻量EVA，偏长时间行走和站立舒适
B07CV7NGSP (4.1/5 (48817 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 白色极简人字拖，视觉最轻薄，和厚底拖鞋区别大
- |
- 细带+低跟薄底，夏季穿搭感强，容易吸引点击
- |
- 亚马逊基础款认知高，适合低价日常/度假购买
B07FQYSS5Z (4.3/5 (24433 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的高风险价格战市场。 新品利润结构极弱：新产品里只有25%能看到亏损，其余75%都集中在“其他/未能证明稳定盈利”的区间，真正达到15%以上的新品几乎没有；而且已披露的新上市样本全部来自老品牌，没有任何新品牌成功案例，说明新品牌基本没机会靠正常打法切入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07CV7P9JQFUNKYMONKEY2018-05-03Yes$24.29300pcs$7287.023.24%$1693.5B07CV9CSWGFUNKYMONKEY2018-05-03Yes$24.29300pcs$7287.013.25%$965.53B07FQYSS5ZAmazon Essentials2018-11-09Yes$15.07200pcs$3014.020.28%$611.24B07CV7NGSPFUNKYMONKEY2018-05-03Yes$24.29100pcs$2429.023.84%$579.08B09L8D6338Amazon Essentials2022-07-18Yes$15.1200pcs$3020.015.88%$479.58
B07FRB6VJKAmazon Essentials2018-11-09Yes$21.12100pcs$2112.018.29%$386.29
B07FR7M96LAmazon Essentials2018-11-09Yes$15.07200pcs$3014.012.49%$376.45B08LPVH88GAmazon Essentials2020-12-05Yes$15.1200pcs$3020.011.49%$347.0
B08LPWKW6NAmazon Essentials2020-12-05Yes$21.14100pcs$2114.015.22%$321.76Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FWBHF94BAmazon Essentials2026-06-02No$19.9200pcs$3980.0-25.7%$-1022.86
B0GWDQCHRDFUNKYMONKEY2026-04-07No$24.99-pcs$-14.4%$-B0GWDN9FZQFUNKYMONKEY2026-04-07No$24.99-pcs$--3.51%$-
B0FWBKWNSWAmazon Essentials2025-10-15No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：已经明显偏向头部品牌和价格竞争，且新品牌几乎没有可验证的成功案例。 我不建议无论大品牌还是小商家现在进场；大品牌会面对老牌强势占位，小商家则缺少真实低门槛成功路径，硬进大概率只能卷价格和投放。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon EssentialsFUNKYMONKEY#Success Rate by Entry Time
Listing这个市场不适合进入：它已经明显进入价格战区，且新进入者几乎没有成功空间。 现有数据里，新品牌为0，真正新增的只有4个新品，而且新发布产品的盈利率是0%，最近一年/最近几个月的新增都没有任何稳定盈利案例，说明不是增长机会，而是竞争把利润挤没了。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 1 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 1 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFUNKYMONKEYB07CV7NGSP (4.1/5 (48817 Reviews))FUNKYMONKEY Women's Comfort Slides Lightweight Beach Sandals, Black, 6
This listing is deemed profitablePrice (USD)$24.29Released TypeOld Release (2018-05-03)Brand is an old entry in this marketSize and Weight37.4 x 10.3 x 8.9 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色哑光配色，偏基础百搭, 双可调节魔术贴/扣带的厚底休闲拖鞋结构，强调包裹感与支撑感Key Buying Motive
双可调节鞋带 + 足弓支撑鞋床 + 超轻EVA，兼顾贴合、缓震和防滑Target Customers
适合需要长时间行走、站立或脚背/脚宽可调节贴合的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,429.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.10% / 23.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.63% / 12.37%Peak / Non PeakSales & BSR Performance
FUNKYMONKEYB07CV7P9JQ (4.1/5 (48817 Reviews))FUNKYMONKEY Women's Comfort Slides Lightweight Beach Sandals, White, 6
This listing is deemed profitablePrice (USD)$24.29Released TypeOld Release (2018-05-03)Brand is an old entry in this marketSize and Weight38.2 x 10.7 x 9.1 cm, 192.00gProfitable Factors
Based on old ASINDesign & Appearance
白色款更偏清爽、干净的夏日风格，区别于黑色/灰色基础款。, 双可调节搭扣+一体式EVA厚底的经典公共款凉拖结构，外观上没有明显私模特征。Key Buying Motive
可调双扣带、EVA轻量防水、足弓/脚杯式贴合，主打舒适支撑而非复杂功能。Target Customers
更适合需要日常通勤、海边出行和长时间行走舒适度的女性，尤其是偏好易打理凉拖的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,287.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.29% / 23.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.85% / 10.80%Peak / Non PeakSales & BSR Performance
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