- Benchmark ASINB0GYR3PH9B
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordcar engine rodent repellent, engine bay mouse repellent, under hood rodent deterrent
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经进入明显的价格竞争区，新品牌表现弱、真正可复制的小品牌成功案例很少，而且老牌 Loraffe 依然用 36.01% 利润率和 2000 单/月稳住主导位。对大品牌和小业务来说，都不是轻量切入的好市场；小品牌如果硬进，基本要靠更重的差异化和更激进的营销，不然很难跑出来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，当前已经接近/进入价格战区，小品牌和大品牌都不应继续推进。 用户预算 50万 CNY 只够覆盖单个ASIN的前期上架成本，但不足以应对后续品牌化、研发和认证的长期投入；而市场里真正能跑出来的新品极少，且新品牌表现分化很大。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):33.33%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 车内/发动机舱清洁喷雾配合定期清理：用低价清洁剂先清除油污、食物残渣和气味源，降低鼠类停留意愿；比持续购买驱鼠耗材更省钱，也更容易立即执行。
- 停车位环境治理（食物密封+垃圾桶管理+减少周边杂物）：把车位附近的可食物源和藏身处清掉，属于低成本前置替代方案，常常比单独买驱鼠产品更有效。
- 机械性物理阻挡配件（线束防护套/波纹管/防咬包裹材料）：直接保护容易被啃咬的线束和软管，属于一次性投入，后续维护更少，适合替代持续投放型产品。
- 车库/停车区入口的基础封堵材料（门缝挡条、钢丝球+缝隙封堵胶、排水口网罩）：如果鼠源来自停车环境，这类材料通常比车内驱鼠剂更便宜、更通用。
- 车载/车库捕鼠器（简易弹簧夹或一次性诱捕盒）：当用户目标是降低现有鼠患而非长期驱避时，低价诱捕方案可作为替代；不需要电源、安装简单。
- 专业上门消杀/车库除鼠服务：如果是反复复发或已出现咬线问题，直接找本地服务有时比多次买驱鼠产品更省时间，且能同时处理环境与鼠源。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品成功率只有33.33%，但真正可复制的小品牌成功案例几乎只有 Lousye，且 LAVANOVA 直接失败；同时老牌 Loraffe 仍然以 36.01% 利润率和 2000 单/月压住市场，说明这是一个被强势品牌主导、创新门槛高的竞争区。 你能进，但不是好市场：对小业务来说，只能靠明确差异化和更高预算硬打；对大品牌来说，虽然有机会，但也要重投入，不适合轻量试水。
New products with Highest revenueLousye
Recent Monthly Revenue (USD):$11,208.00(600pcs/month)B0GYR3PH9B (4.6/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLoraffe
Recent Monthly Revenue (USD):$55,600.00(2000pcs/month)B07VKBHH15 (4.1/5 (3607 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsLAVANOVA
Recent Monthly Revenue (USD):-(-)B0H2D22PS7 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观最像车载电子设备，红黑配色和双灯布局很吸睛
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- 电池/USB/DC三种供电，适用场景更广，功能差异明显
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- 超声波+LED闪灯+振动感应，和膏体/喷雾型产品差异大
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- 面向发动机舱、车库和长期停放车辆，目标用户更明确
B0GWL23315 (3.8/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 形态最不同：4个独立膏体罐，不像常见电子驱鼠器
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- 薄荷精油气味型方案，免供电、免接线，使用方式很直观
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- 银色金属罐+绿色包装，视觉上更像家用耗材，容易被点击
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- 适合车库、车内和多场景防鼠，和超声波产品区分明显
B0GYR3PH9B (4.6/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入过度拥挤的价格战区。 目前新品牌里只有 2 个有明确成功样本，但 2 个新品牌里 1 个成功、1 个失败，成功率只有 33.33%；更关键的是，失败样本里 LAVANOVA 的新品利润率只有 1.5%，而新品牌整体新发布产品里 50% 明确不赚钱，说明新进入者很容易被低利润和高成本吞掉。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07VKBHH15Loraffe2019-07-24Yes$27.82000pcs$55600.036.01%$20021.56B0GYR3PH9BLousye2026-06-18Yes$18.68600pcs$11208.021.53%$2413.09B0GWL23315CWINDY2026-04-11Yes$24.6750pcs$1233.530.02%$370.3Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYR3PH9BLousye2026-06-18Yes$18.68600pcs$11208.021.53%$2413.09B0GWL23315CWINDY2026-04-11Yes$24.6750pcs$1233.530.02%$370.3#New Product Success Rates
Listing这个市场不值得进入。它已经明显偏向高门槛、强竞争，而且对新品牌来说并不友好。 现在能跑出来的新品，基本都靠差异化功能、低价和较重投入；真正的高风险信号是，老品牌仍在拿走大部分稳态利润，而新品牌的成功率只有33.33%，失败率60%，说明不是“容易切入”的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CWINDYLousyeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LAVANOVALousye#Success Rate by Entry Time
Listing这个市场现在不适合进入，已经接近/落入过度拥挤的价格竞争区。 新品牌里真正跑出来的只有少数，最近一批新入局品牌的成功率偏低，而且盈利样本集中在少数老牌改款和少数新品牌的差异化产品上，说明门槛不是低，而是越来越难。
从时间趋势看，近一年真正出现的新品牌只有 CWINDY、Lousye、LAVANOVA 这几家，整体不是“很多新品牌涌入”的爆发型市场，但结果更糟：新品牌新上架产品里，盈利的只有 2/5 = 40%，不盈利的有 3/5 = 60%；而且按最近样本看，2026年6月新上的三款里，Lousye 只跑出 1 个盈利款 B0GYR3PH9B，另外 2 个亏损款 B0H5X1PZF8、B0GPW6STJ4 都没站住。盈利产品也不是靠“普通同质化”赢的，B0GWL23315 和 B0GYR3PH9B 都明确依赖 功能差异化/外观差异化/旧ASIN改良，其中 B0GYR3PH9B 虽然能做出 21.53% 利润率、月销 600、月收入约 11.21万，但它本质上是“基于旧ASIN再优化”的打法，不是轻松复制的纯新品成功；相反，LAVANOVA 的新产品 B0H2D22PS7 只有 1.5% 利润率，基本就是价格战边缘。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 1 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 1 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 1 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBattery Operated Ultrasonic Under Hood Rodent Repellent for Car Engines
This listing is deemed profitablePrice (USD)$27.80Released TypeOld Release (2019-07-24)Brand is an old entry in this marketSize and Weight12.0 x 9.7 x 3.8 cm, 140.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色机身+顶部红绿指示灯的封闭式机盒外观，和常见喷雾/膏体型竞品明显不同Key Buying Motive
电池供电的车载引擎舱超声波驱鼠，带双LED闪光、振动感应自动待机和低电量提醒Target Customers
面向需要长期停放车辆、季节性用车和老车线束防咬的车主Early Investment
Investment
Monthly Revenue (Recent) (USD)$55,600.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.80% / 36.01%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.35% / 33.56%Peak / Non PeakSales & BSR Performance
Ultrasonic Rodent Repeller for Car Engine, Battery & Plug-in Mouse Repellent with LED Strobe Light, Under Hood Rat Mice Squirrel Bug Spider Deterrent for Vehicle Garage Attic Indoor Outdoor
This listing is deemed profitablePrice (USD)$24.67Released TypeNew Release (2026-04-11)Brand is a new entry in this marketSize and Weight13.1 x 11.7 x 4.3 cm, 159.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
红黑配色，偏汽车配件风格，和常见白色喷雾/金属罐型产品区分明显, 黑色机身搭配红色外框，顶部有明显双灯与出音孔布局，整体更像车载电子设备而非耗材型驱鼠产品Key Buying Motive
支持电池、USB、DC三种供电方式，并带振动感应自动停机/恢复，适合车库、车内和长期停放场景Target Customers
面向需要保护发动机舱、长期停放车辆、RV或车库车辆的车主，而不是普通室内除鼠用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,233.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.51% / 30.02%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.37% / 26.88%Peak / Non PeakSales & BSR Performance
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