- Benchmark ASINB0GYR3PH9B
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordmouse repellent, rodent repellent for car engine, peppermint rodent repellent
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经明显拥挤，并且正在走向价格战区。 近一年新品牌进入有28个，新品牌新品成功率只有32.69%，但失败占67.21%；更关键的是，最近两个月失败样本明显暴增，6月失败新品12个、成功新品只有3个，市场不是在变轻松，而是在变硬。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经偏饱和，而且新品牌胜率并不稳定。 你的预算 50万CNY 表面上能覆盖少数新款入场成本，但放到真正能跑出来的产品上，只够做“起步”，不够支撑长期品牌战；尤其这里已经出现老品牌用更高预算和更强资源把利润做稳，新品牌如果没有明显差异化，容易直接亏损。
Early sourcing + logistics + marketing budget (USD)$2,350.47 - $12,822.89Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?23.18%New listing success rate (old brands):18.75%New listing success rate (new brands):32.69%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- DIY薄荷精油棉球/纸巾方案：直接用超市或药店买到的薄荷精油+棉球/纸巾，放在车内或车库关键位置，成本通常更低、补充更方便，适合先做短期试验。
- 现成家用气味驱避喷雾/精油喷雾：相比专用“车引擎鼠害驱避包”，可用范围更广、购买更容易，适合临时处理车库、储物间和车位周边。
- 可重复使用的金属网/封堵材料：针对“车库—车内—线束入口”这类迁移路径，封堵缝隙和孔洞往往比持续买香包更省钱，且对复发风险控制更直接。
- 基础型捕鼠笼/活捕笼：如果目标是快速降低现有鼠压，低价机械笼通常比气味驱避类更便宜、更直观，尤其适合已经发现活动迹象但不想长期撒味道的人。
- 超声波驱鼠器：在一些用户心智里属于同类替代，安装更省事、无需持续更换耗材，适合不想频繁维护的车库/车内场景。
- 车库环境清理+食源管理套件：垃圾密封桶、饲料/宠物粮收纳盒、除味清洁剂等组合，价格低、实施简单，能显著降低鼠类被吸引的概率，常作为先于购买专用驱避产品的替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显拥挤且接近价格战区。数据里新品牌新上架成功率只有32.69%，新品牌新上架失败率却高达53.85%；整体可盈利产品比例40.00%，但新上架可盈利比例只有28.99%，说明新玩家进场越来越难，不适合继续下注。
New products with Highest revenuePestXDrops
Recent Monthly Revenue (USD):$86,440.00(4000pcs/month)B0G4LX437T (3.9/5 (320 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBalancexlite Plus
Recent Monthly Revenue (USD):$82,000.00(4000pcs/month)B0F62YTG6V (3.7/5 (849 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$51,440.00(2000pcs/month)B0G4TT3H6V (4.2/5 (190 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,924.00(200pcs/month)B0GL1XQ8K9 (4.3/5 (188 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsPestMentor
Recent Monthly Revenue (USD):$906.50(50pcs/month)B0GGH1ZVQX (3.8/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsGRLEP
Recent Monthly Revenue (USD):$18,740.00(1000pcs/month)B0H3T8MCMP (4/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsRATITU
Recent Monthly Revenue (USD):-(-)B0GY8PKY33 (5/5 (64 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FS27K77KBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 喷雾形态，适合精准喷洒缝隙和门槛
- |
- 深色瓶身+薄荷叶，视觉上更醒目
- |
- 针对车库、车辆和隐蔽入口，场景明确
- |
- 天然薄荷油定位，偏好无化学驱鼠的人群容易点击
B0GWFR8Y79 (4.2/5 (27 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 24粒独立球状包装，陈列差异明显
- |
- 大包装+长效90天，适合一次性购买
- |
- 适合车库、庭院、房车等多场景投放
- |
- 外观整齐、绿色清新，易传达天然防鼠感
B0G4FN84MM (3.5/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌已经明显过多，且新产品里亏损/低利润占比太高，正在走向价格战和过度拥挤。 以当前数据看，只有少数产品还能做出体面利润，但更多新上架正在快速失血；对大品牌和小商家来说，这都不是一个高成功率市场。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G4LX437TPestXDrops2025-12-01Yes$21.614000pcs$86440.025.14%$21731.02B0G4TT3H6VBalancexlite Plus2025-06-28Yes$25.722000pcs$51440.029.58%$15215.96B0F62YTG6VBalancexlite Plus2025-04-23Yes$20.54000pcs$82000.015.0%$12300.0
B09WDDGKVDMotrapso2022-03-23Yes$17.482000pcs$34960.022.83%$7981.37
B0GZ7664CNAtindirey2026-05-01Yes$25.01000pcs$25000.030.7%$7675.0
B0G3VC6FB2HLISIS2026-01-15Yes$18.523000pcs$55560.010.77%$5983.82
B01HTZLAG6Grandpa Gus's2016-07-01Yes$18.781000pcs$18780.030.23%$5677.2
B0DH58VZ26Victor2024-09-16Yes$16.02000pcs$32000.011.34%$3628.8
B0G39J3HR4KQCWKH2025-11-21Yes$20.11600pcs$12066.027.87%$3362.8
B0DDNSN224Reliant Pet2024-08-20Yes$23.87400pcs$9548.029.65%$2830.99B0H3T8MCMPGRLEP2026-06-10Yes$18.741000pcs$18740.013.58%$2544.9
B0FYPCXSS2CONKAT2025-10-31Yes$21.85500pcs$10925.022.43%$2450.48B0GYR3PH9BLousye2026-06-18Yes$18.68600pcs$11208.021.53%$2413.09
B0FX36RH7FKriooxluue2025-10-20Yes$22.37300pcs$6711.029.59%$1985.79B0GL1XQ8K9Balancexlite Plus2025-06-28Yes$29.62200pcs$5924.032.1%$1901.61
B001VJ2DDGBonide2021-05-01Yes$23.98300pcs$7194.021.12%$1519.38
B07XK1T3LBMighty Mint2019-09-10Yes$22.4300pcs$6720.022.32%$1499.91
B0GXYVRGH2Envigio2026-04-21Yes$29.84200pcs$5968.024.18%$1443.07
B0GWGRQFMJFnaialonj2026-04-08Yes$26.13200pcs$5226.024.29%$1269.4
B0FB3NQB4BWanqueen2025-05-28Yes$17.72200pcs$3544.023.56%$834.97Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4LX437TPestXDrops2025-12-01Yes$21.614000pcs$86440.025.14%$21731.02B0GZ7664CNAtindirey2026-05-01Yes$25.01000pcs$25000.030.7%$7675.0B0G3VC6FB2HLISIS2026-01-15Yes$18.523000pcs$55560.010.77%$5983.82B0G39J3HR4KQCWKH2025-11-21Yes$20.11600pcs$12066.027.87%$3362.8B0H3T8MCMPGRLEP2026-06-10Yes$18.741000pcs$18740.013.58%$2544.9B0FYPCXSS2CONKAT2025-10-31Yes$21.85500pcs$10925.022.43%$2450.48B0GYR3PH9BLousye2026-06-18Yes$18.68600pcs$11208.021.53%$2413.09B0FX36RH7FKriooxluue2025-10-20Yes$22.37300pcs$6711.029.59%$1985.79B0GXYVRGH2Envigio2026-04-21Yes$29.84200pcs$5968.024.18%$1443.07B0GWGRQFMJFnaialonj2026-04-08Yes$26.13200pcs$5226.024.29%$1269.4
B0G6XVS3SGDark Master2025-09-24Yes$23.6100pcs$2360.024.73%$583.63B0GWFR8Y79Grandpa Gus's2026-04-07Yes$24.99100pcs$2499.022.83%$570.53
B0GGB6DP98LAVANOVA2026-03-31Yes$22.87100pcs$2287.024.14%$552.09
B0GFJ8KQQQMigdracy2026-01-08Yes$18.67100pcs$1867.024.21%$452.01
B0GRT2WSVXYUEQINGLONG2026-02-06Yes$18.17100pcs$1817.021.1%$383.39
B0GFL66DNCWonderMar2026-02-06Yes$25.4550pcs$1272.529.69%$377.81B0G4FN84MMGeneric2025-11-29Yes$21.950pcs$1095.018.4%$201.48B0GGH1ZVQXPestMentor2026-04-07Yes$18.1350pcs$906.520.4%$184.93
B0G6XLZXMMCWINDY2025-12-15Yes$20.950pcs$1045.016.5%$172.43
B0FQJZ2RB7LANGIFT2025-10-30Yes$20.4650pcs$1023.015.89%$162.56#New Product Success Rates
Listing这个市场不适合进入，结论很明确：已经进入高竞争、低容错阶段，不管大品牌还是小商家，都不是好赛道。 新品牌入场看起来不少，但真正能靠纯新品跑通的比例只有28.99%，而新品里有67.21%没有跑通；更关键的是，旧品牌新品成功率只有20.00%，说明这个品类里老玩家壁垒很高，新人不是靠铺货就能赢。
证据也很直接：市场里新品牌28个、老品牌17个，说明参与者很多，但并没有形成健康增量，而是集中在同质化对抗。 代表性赢家里，PestXDrops 的单品 B0G4LX437T 月销约8644美元，预算约2350.47美元，利润率25.14%；GRLEP 的 B0H3T8MCMP 预算约6319.92美元，利润率13.58%，月销约1874美元；PestMentor 的 B0GGH1ZVQX 预算约2350.47美元，利润率20.40%，但只有11条评价，规模还很小。相反，失败样本里 RATITU 的 B0GY8PKY33、B0FS27K77K 都是新品牌新品且直接失利；Balancexlite Plus 的 B0H5JNW2BX 也是新发售失败。整体上，新品利润率看似还能做到14.61%~28.68%，但大多数新品还是落在不赚钱那一侧，这不是蓝海，更像被少数差异化款和老牌流量款卡住的战场。
对小商家来说，只有“真实小体量成功”案例，但数量太少，不能当成普遍机会。 PestMentor、GRLEP 这类新品牌能成功，靠的是明确差异化：薄荷精油、独立小袋、适配车库/发动机舱/RV 等狭小场景，而且预算至少在2350.47~6319.92美元级别；但它们都还处在早期，且有的销量/评价非常少，不能证明可复制。旧品牌里真正站稳的 Balancexlite Plus、Lousye、Grandpa Gus's 这些，都是品牌力和历史产品基础在支撑。结论：大品牌也只是“可能进入但要重投”，小商家则不建议进场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing结论很明确：这个市场现在不值得进入，已经进入高竞争、偏饱和的危险区。 近一年新品释放明显加速，但成功并没有同步放大，反而是失败样本更多；对新品牌来说能做出结果的比例只有28.99%，而最近一波新品里失败已经明显占上风，说明竞争在变硬，不是变轻松。
证据很直接：2026年的新品释放量远高于前两年，且失败样本集中爆发。 2026年仅已出现至少28个新品牌进入，远超你给的30~100+危险阈值的下沿；月度上，5月和6月分别出现10个、12个失败新品，而同期成功新品只有1个、2个，说明市场正在快速拥挤。整体新品利润分布里，低于10%的几乎没有，但真正能站稳的新品也不多；更关键的是，最近成功案例里不少是老品牌或强运营品牌在做，比如 Balancexlite Plus 的 B0F62YTG6V 做到 15.0% 利润率、B0G4TT3H6V 做到 29.58%，这类要么是老品牌延续，要么需要更强资金和运营能力，不是普通小卖家轻松复制的路线。
小卖家和大品牌要分开看：大品牌“可能做”，小卖家“不建议做”。 对小卖家，真正像样的新品牌成功案例只有 PestMentor 的 B0GGH1ZVQX：11条评论、4.0星、20.4% 利润率、月销50、首3个月均销116，启动预算2350.47美元，但它的早期投入已到5461.91美元，说明只看ASIN预算远远不够，还要额外吃掉品牌、推广和试错成本；另一个新品牌 GRLEP 的 B0H3T8MCMP 虽然有10000%的品牌层面盈利率，但单品利润只有13.58%，且属于刚起量样本，不能当成稳态结论。反过来，RATITU 两个新款 B0GY8PKY33、B0FS27K77K 都失败，且 B0GY8PKY33 已有64条评论却仍不盈利，属于明显的高压竞争样本；这也说明市场里已经出现“靠评论堆量但利润跑不出来”的危险信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 3 5 0 0 9 2026 0 0 3 2 9 1 0 36 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 1 0 0 1 2025/10 0 0 0 1 2 0 0 5 2025/11 0 1 0 1 1 0 0 2 2025/12 0 0 0 1 1 0 0 1 2026/1 0 0 0 1 1 0 0 1 2026/2 0 0 1 0 2 0 0 2 2026/3 0 0 1 0 1 0 0 0 2026/4 0 0 0 0 4 0 0 2 2026/5 0 0 0 0 0 1 0 10 2026/6 0 0 1 1 1 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVictor Scent-Away Mouse Repellent Pouches 10-Pack, Natural Rodent Deterrent
This listing is deemed profitablePrice (USD)$16.00Released TypeOld Release (2024-09-16)Brand is an old entry in this marketSize and Weight15.2 x 14.3 x 12.7 cm, 422.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
袋装网眼式设计，适合放置在汽车发动机舱等狭小空间Key Buying Motive
主打薄荷精油气味驱鼠，强调30天持续释放与多场景投放Target Customers
需要在汽车发动机舱、车库、阁楼、储物间等封闭空间做无毒驱鼠的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$32,000.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.51% / 11.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.51% / -2.67%Peak / Non PeakSales & BSR Performance
WanqueenB0DPQJJBH6 (3.9/5 (440 Reviews))6 Pack Mouse Rodent Repellent Balls, Peppermint Oil to Repel Mice & Rats
This listing is deemed profitablePrice (USD)$11.09Released TypeOld Release (2024-12-06)Brand is an old entry in this marketSize and Weight12.5 x 9.0 x 4.9 cm, 181.00gProfitable Factors
Based on old ASINDesign & Appearance
绿色包装+白色球状内容物，视觉上偏自然草本风格, 球状鼠驱避球搭配网袋/悬挂式使用，属于常见公开市场形态Key Buying Motive
采用薄荷+樟脑+姜+柠檬的复配草本气味，并强调可同时用于室内外、多场景驱鼠Target Customers
面向需要低门槛处理车库、管道、储物间等封闭空间鼠患的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,109.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.31% / 11.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.35% / 3.55%Peak / Non PeakSales & BSR Performance
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