- Benchmark ASINB0GK7VTPK9
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordinsect repellent spray, natural bug spray, peppermint insect spray, indoor outdoor bug repellent
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 数据已经很清楚：新品牌有12个，近一年新品牌新上架只有4个跑成，成功率26.67%，看起来不低，但样本很小，而且最近新增里73.33%都没跑通；同时新上架单品的利润区间只有14.68%~24.61%，已经贴着价格竞争边缘，整体不是可安心切入的赛道。
对大品牌来说，也不是好机会。 头部老品牌里，Mighty Mint 仍然有3个盈利款，单个成熟款月销能到5000、1000、700件，利润率大约20%~22%，说明这个市场是被少数强势品牌长期占位的；但它也有2个非盈利款，像 B0BG3GY6QP 这种36.2美元的大包装，利润率已经掉到-2.4%，说明只要体积、运费和平台费用一上来，连强品牌也会被压利润。真正适合大品牌参考的是 Mighty Mint、Wondercide、Bug Soother、CHOMP! 这类老牌的成熟爆款；真正可给小商家参考的只有 LEMONGRASS FARMS 的 B0GZJ991GV，投入约3231.27美元，月收245.5美元，利润率19.72%，还有 Waspika 的 B0GMMT7KRP，投入约3042.25美元，月收3986美元，利润率16.3%，但它已经315条评价，明显带有激进营销嫌疑，不能当作普通小商家范本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，原因很直接：虽然个别新品还能赚钱，但已经出现明显价格战和新品牌高频涌入的信号，用户预算500000 CNY只能覆盖少数单品的前期启动，远远不够支撑长期竞争。 目前看到的成功样本里，真正能跑通的新品要么靠明显差异化，要么靠老品牌资源；对小商家来说，机会很窄，而且若要硬拼，很容易被迫走高投入、重投放的对抗路线。
Early sourcing + logistics + marketing budget (USD)$3,231.27 - $3,231.27Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?13.33%New listing success rate (old brands):0.00%New listing success rate (new brands):30.77%Which new brands have these successful new listings?...Alternatives- 自制薄荷精油喷雾：用薄荷精油+水+少量酒精做简易驱虫喷雾，单次成本更低，适合对品牌溢价敏感的用户。
- 局部清洁型驱虫方案：先清理食物残渣、积水和缝隙，再配合肥皂水/醋水喷洒高频出没点，作为低成本的临时替代。
- 可重复使用的粘捕/诱捕方案：在室内角落、门边、垃圾桶附近放置粘虫板或简单诱捕器，省去反复喷洒的麻烦。
- 物理阻隔类替代：纱窗补洞、门缝密封条、排水口/通风口防虫网，前期投入不高，但对室内外混合场景更稳定。
- 便携式电蚊拍/手持捕虫器：对少量飞虫、蜘蛛等目标更直接，适合‘见虫即处理’的用户，不需要大面积喷涂。
- 非化学的环境驱避组合：风扇、减少夜间强光、户外活动时穿浅色长袖，能在露台/院子场景降低招虫概率，几乎无耗材。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入，属于高风险、接近价格战的赛道，新品牌成功率低，不能把它当成可安全切入的市场。 当前样本里可识别产品的盈利率只有46.81%，但新发布产品的盈利率只有26.67%，而且近几个月新品牌密集进入、非盈利新品在2026年连续出现，说明竞争在加速，不是变宽松。
New products with Highest revenueWaspika
Recent Monthly Revenue (USD):$39,860.00(2000pcs/month)B0GMMT7KRP (4.6/5 (315 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMighty Mint
Recent Monthly Revenue (USD):$106,850.00(5000pcs/month)B09JB996G8 (4.2/5 (4664 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$28,300.00(1000pcs/month)B09KBKVL1M (4.1/5 (1442 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,225.00(700pcs/month)B07XL6B8S8 (4.2/5 (10624 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLEMONGRASS FARMS
Recent Monthly Revenue (USD):$2,455.00(100pcs/month)B0GZJ991GV (3.9/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsWHSYXGJ
Recent Monthly Revenue (USD):-(-)B0GYC432RQ (4.7/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 双瓶装喷雾，图片视觉存在感强，容易吸引点击
- |
- 室内外通用，适合家庭常备场景
- |
- 植物精油配方，兼顾儿童和宠物友好卖点
B09XWYLB6P (3.8/5 (678 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 与其他产品差异最大，主打户外表面防虫而非直接喷人或快速击杀
- |
- 浅色自然风包装，第一眼更像天然户外用品
- |
- 双瓶装适合露台、庭院分区使用，场景感强
B0GZJ991GV (3.9/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 新品牌虽然有少量能跑出来，但整体成功率只有26.67%，而且新产品里能确认盈利的只有少数，更多新入场品牌要么没起量，要么利润卡在10%上下，已经接近价格战边缘。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07SLPKFG6Wondercide2017-10-11Yes$23.723500pcs$83020.030.83%$25595.07B09JB996G8Mighty Mint2021-10-12Yes$21.375000pcs$106850.020.88%$22310.28
B06XB2FBGKWondercide2017-03-28Yes$23.92000pcs$47800.031.17%$14899.26
B0764WYCW5Wondercide2017-10-07Yes$36.381000pcs$36380.029.12%$10593.86
B0DRS836XPSmart Grower2025-03-01Yes$21.852000pcs$43700.021.12%$9229.44
B072Z2CW3LBug Soother2017-06-19Yes$20.992000pcs$41980.021.85%$9172.63B0GMMT7KRPWaspika2026-02-05Yes$19.932000pcs$39860.016.3%$6497.18
B072Z41FBCBug Soother2017-08-07Yes$20.991000pcs$20990.029.15%$6118.59
B0GCMKQN79Vanquar2026-03-26Yes$21.421500pcs$32130.018.62%$5982.61B09KBKVL1MMighty Mint2021-10-26Yes$28.31000pcs$28300.020.16%$5705.28
B00UVZXL2IEco Defense2015-03-18Yes$24.95700pcs$17465.026.56%$4638.71
B072Z28K76Bug Soother2017-07-08Yes$19.99900pcs$17991.024.22%$4357.43B07XL6B8S8Mighty Mint2019-09-10Yes$21.75700pcs$15225.022.32%$3398.22
B07DRQ6DPCBug Soother2018-06-15Yes$18.99700pcs$13293.018.82%$2501.75
B0CNTZ1RSNCHOMP!2023-11-22Yes$12.971000pcs$12970.017.67%$2291.8
B0DYPC5BL6Smart Grower2025-02-27Yes$32.95300pcs$9885.021.45%$2120.34B09XWYLB6PWondercide2022-04-01Yes$21.71375pcs$8141.2516.72%$1361.22B0GZJ991GVLEMONGRASS FARMS2026-05-04Yes$24.55100pcs$2455.019.72%$484.13
B0BZDSJDMCGrandpa Gus's2023-03-14Yes$18.89100pcs$1889.018.08%$341.54
B0D8YPQK79Eco Defense2024-07-06Yes$16.9550pcs$847.525.67%$217.56Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GMMT7KRPWaspika2026-02-05Yes$19.932000pcs$39860.016.3%$6497.18B0GCMKQN79Vanquar2026-03-26Yes$21.421500pcs$32130.018.62%$5982.61B0GZJ991GVLEMONGRASS FARMS2026-05-04Yes$24.55100pcs$2455.019.72%$484.13
B0GV1HJ9DTMeadowborn2026-02-02Yes$24.9950pcs$1249.514.55%$181.81#New Product Success Rates
Listing这个市场不值得进入，已经是高竞争、接近价格战的市场。 新品牌确实还能做出少量成功，但成功率只有26.67%，而且旧品牌的新产品成功率为0%，说明头部老品牌并没有给新人留下稳定空间；再结合市场里已出现多品牌反复失败，说明这不是一个适合“稳扎稳打就能赢”的赛道。
从数据看，真正能拿出来当样板的只有少数新品牌：Waspika（ASIN B0GMMT7KRP）是新品牌成功案例，投入约3042.25美元，月销2000件、月收3986美元、利润率16.3%，但它已做到315条评价，按你给的规则，这类样本有明显“疑似激进营销/刷评”风险，不能当作小商家自然成功范本。另一个较弱但仍盈利的新品牌是 LEMONGRASS FARMS（ASIN B0GZJ991GV），总预算3231.2705美元，月销100件、月收245.5美元，利润率19.72%，评论只有17条，这才更像真实小品牌能复制的案例；不过它的体量太小，说明小商家即使能进来，也只能在很窄的切口里试出来，不是广泛可复制的机会。相反，失败样本很明确：WHSYXGJ（ASIN B0GYC432RQ）利润率9.96%，销量不稳定；InviGuard（B0GK7VTPK9）虽有16.8%利润率，但标签仍判定为非盈利且只有5条评论，说明这个价位段对新品牌并不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VanquarLEMONGRASS FARMSWaspikaMeadowbornNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MysoraOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经接近/进入价格战区，且新品牌成功率偏低。 近一年新品牌新上架只有4个盈利、9个不盈利，成功率仅30.77%，而最近新增里不赚钱的占69.23%；按月看，2025下半年到2026年上半年几乎都是负向或未达盈利门槛，说明竞争在变难，不是在变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 0 0 1 4 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 2 0 0 0 0 2026/3 0 0 1 1 0 0 0 2 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBug SootherB07DRQ6DPC (4.2/5 (21968 Reviews))Bug Soother Natural Insect Repellent Spray, DEET-Free 16 oz. Refill
This listing is deemed profitablePrice (USD)$18.99Released TypeOld Release (2018-06-15)Brand is an old entry in this marketSize and Weight17.9 x 11.5 x 6.9 cm, 549.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
主打天然驱虫、DEET-free，配方相对温和，适合对化学驱虫剂敏感的人群。Target Customers
面向偏好天然成分、且主要在户外活动中需要防蚊防虫的家庭用户、露营者和户外爱好者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,293.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.95% / 18.82%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.86% / 4.72%Peak / Non PeakSales & BSR Performance
WondercideB09XWYLB6P (3.8/5 (678 Reviews))Wondercide - Mosquito and Fly Aerosol Spray - 10 oz, 2-Pack
This listing is deemed profitablePrice (USD)$21.71Released TypeOld Release (2022-04-01)Brand is an old entry in this marketSize and Weight23.6 x 11.8 x 5.7 cm, 730.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
双瓶装喷雾套装，整体更偏家庭常备补充装定位Key Buying Motive
主打快速击杀飞虫，并兼顾室内外使用场景；以植物精油配方强调对儿童和宠物更友好Target Customers
有孩子或宠物、同时需要室内外通用飞虫处理方案的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,141.25375 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.99% / 16.72%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.40% / 0.33%Peak / Non PeakSales & BSR Performance
Loading samples... 29%