- Benchmark ASINB0GGB6DP98
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordmouse repellent pouches, rodent repellent pouches, peppermint mouse repellent, natural rodent repellent
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经明显拥挤，且正处在价格竞争区，新品牌想靠常规打法赚钱的概率不高。对大品牌来说不是“不能做”，但也不是轻松市场；对小商家来说，除非你愿意做强差异化和高强度投放，否则不建议下场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不适合进入，且对小商家尤其危险。 目前已有明显价格战信号，且新品牌里既有低成本成功案例，也有高预算失败案例；在这种结构下，500000 CNY 够做“首批上架”，但不够支持长期竞争与品牌化投入。
Early sourcing + logistics + marketing budget (USD)$2,009.69 - $9,260.97Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?14.92%New listing success rate (old brands):0.00%New listing success rate (new brands):38.60%Which new brands have these successful new listings?...Alternatives- 机械夹捕式鼠夹（单个或多只装）
- 可重复使用的电子超声波驱鼠器（插电款）
- 钢丝网/防鼠封堵补漏材料（封洞、封缝、防入口）
- 门底密封条、管道缝隙密封胶等防入侵配件
- 低成本薄荷精油自制驱鼠方案（棉球/纸巾+精油）
- 一次性粘鼠板（用于快速监测与捕捉）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已进入明显拥挤区，利润被压在中位水平，低价同质化很重。 新品牌并不是完全没机会，但真正能跑出来的只剩少数靠差异化和持续投放的产品；对小商家来说，除非你能做出明显功能差异，否则不建议下场。
New products with Highest revenuePestXDrops
Recent Monthly Revenue (USD):$86,440.00(4000pcs/month)B0G4LX437T (3.9/5 (320 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGrandpa Gus's
Recent Monthly Revenue (USD):$56,130.00(3000pcs/month)B08GS7L34B (4.1/5 (7132 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$18,780.00(1000pcs/month)B01HTZLAG6 (4.1/5 (28075 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsPestMentor
Recent Monthly Revenue (USD):$1,003.50(50pcs/month)B0GJKDDXX1 (3.2/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsGRLEP
Recent Monthly Revenue (USD):$18,740.00(1000pcs/month)B0H3T8MCMP (4/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsVerixa
Recent Monthly Revenue (USD):-(-)B0GTVG2KV9 (4.1/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GTVKJX53Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 车用引擎舱场景明确，目标人群更集中，购买动机强
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- 便携小袋装，适合狭小空间，图片更易让人联想到车内防鼠
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- 天然薄荷配方+长效60–90天，功能卖点清晰，容易吸引点击
B0G39J3HR4 (4.7/5 (33 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 喷雾形态与常见香包/颗粒丸差异大，视觉和功能都更突出
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- 适合缝隙、角落、车库等点喷补防，使用场景更直观
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- 瓶装喷雾在图片上更像专业处理工具，容易引发购买兴趣
B0FVW9S32Q (4/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经接近/进入过度拥挤和价格战区。 新品牌新上架的盈利率只有38.60%，而亏损/不达标新上架高达54.39%，说明多数新进入者一开始就被打掉；同时，已知利润率里低于10%的产品占了14.85%，再加上10%~20%区间只有25.74%，说明整体赚钱空间偏薄，靠常规铺货很难跑通。
证据很直接：新品牌里能跑出来的只有少数几家，像 PestXDrops 的 B0G4LX437T 月销4000、月收入约86.44万、利润率25.14%，PestMentor 的 B0GJKDDXX1 预算约2009.69美元、月销50、利润率14.22%，GRLEP 的 B0H3T8MCMP 预算约5109.04美元、月销1000、利润率13.58%。这些“成功样本”里，PestXDrops 和 GRLEP 都属于明显需要更强运营/投放的打法；尤其 GRLEP 还被标成黑帽新发布，说明市场里已经出现靠激进手段抢量的信号。反过来，失败样本很集中：Verixa 的 B0GTVG2KV9、B0GTVKJX53 两个新上架全部不盈利；ZAYMAN 的 B0G2MHSNQX 利润率-8.85%，Wanqueen 的 B0FKFTMN51 只有6.98%，Crobirware 的 B0GTTPQGYD 仅8.27%，这类低于10%的新产品太多，典型就是价格战。
对两类卖家都一样，不建议上车。大品牌可以参考的只有少数成熟/高投入样本，比如 Grandpa Gus's 的 B08GS7L34B（7,132 reviews，利润率16.9%）和 B01HTZLAG6（28,075 reviews，利润率30.23%），但这已经是老品牌领地；小商家若想“干净地”成功，只能看真正的新品牌成功案例，比如 PestMentor 的 B0GJKDDXX1、KQCWKH 的 B0FWRB7623/ B0G39J3HR4、YUEQINGLONG 的 B0GRT2WSVX、WonderMar 的 B0GFL66DNC、Atindirey 的 B0FQNQ1KGH、Peepst 的 B0GV3R5YQ9——它们利润率大多在15%~29%之间，但销量不高，说明要靠差异化而不是低价硬拼。结论很明确：这是一个高风险、偏饱和的市场，用户不应该现在进入；若非要做，小商家至少要准备明显高于2,000~5,000美元级别的启动成本和更强的内容/投放能力，否则很难活下来。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G4LX437TPestXDrops2025-12-01Yes$21.614000pcs$86440.025.14%$21731.02B08GS7L34BGrandpa Gus's2020-08-27Yes$18.713000pcs$56130.016.9%$9485.98
B0G3VC6FB2HLISIS2026-01-15Yes$18.523000pcs$55560.010.77%$5983.82B01HTZLAG6Grandpa Gus's2016-07-01Yes$18.781000pcs$18780.030.23%$5677.2
B0DH58VZ26Victor2024-09-16Yes$16.02000pcs$32000.011.34%$3628.8B0G39J3HR4KQCWKH2025-11-21Yes$20.11600pcs$12066.027.87%$3362.8
B0DT7L2HYDBIO YOLO2025-01-16Yes$19.98800pcs$15984.018.68%$2985.82
B0DDNSN224Reliant Pet2024-08-20Yes$23.87400pcs$9548.029.65%$2830.99B0H3T8MCMPGRLEP2026-06-10Yes$18.741000pcs$18740.013.58%$2544.9
B0FYPCXSS2CONKAT2025-10-31Yes$21.85500pcs$10925.022.43%$2450.48
B0G8X6H9MCfcesiweg2025-12-19Yes$25.56300pcs$7668.029.44%$2257.46
B0GZVB6XRZZAYMAN2026-05-07Yes$24.99300pcs$7497.021.43%$1606.61
B07XK1T3LBMighty Mint2019-09-10Yes$22.4300pcs$6720.022.32%$1499.91
B0FGDB2VW8Balancexlite Plus2024-12-02Yes$18.29300pcs$5487.023.46%$1287.26
B0DSMCPBTMJin&Co2025-02-02Yes$27.99175pcs$4898.2525.14%$1231.43
B0GXV73GSHTubadros2026-04-20Yes$20.3300pcs$6090.017.14%$1043.83
B0FB3NQB4BWanqueen2025-05-28Yes$17.72200pcs$3544.023.56%$834.97
B0FD3BKMG4Pesova2025-06-13Yes$22.21100pcs$2221.029.06%$645.43B0GGB6DP98LAVANOVA2026-03-31Yes$22.87100pcs$2287.024.14%$552.09
B0GFJ8KQQQMigdracy2026-01-08Yes$18.67100pcs$1867.024.21%$452.01Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4LX437TPestXDrops2025-12-01Yes$21.614000pcs$86440.025.14%$21731.02B0G3VC6FB2HLISIS2026-01-15Yes$18.523000pcs$55560.010.77%$5983.82B0G39J3HR4KQCWKH2025-11-21Yes$20.11600pcs$12066.027.87%$3362.8B0H3T8MCMPGRLEP2026-06-10Yes$18.741000pcs$18740.013.58%$2544.9B0FYPCXSS2CONKAT2025-10-31Yes$21.85500pcs$10925.022.43%$2450.48B0G8X6H9MCfcesiweg2025-12-19Yes$25.56300pcs$7668.029.44%$2257.46B0GZVB6XRZZAYMAN2026-05-07Yes$24.99300pcs$7497.021.43%$1606.61B0GXV73GSHTubadros2026-04-20Yes$20.3300pcs$6090.017.14%$1043.83B0GGB6DP98LAVANOVA2026-03-31Yes$22.87100pcs$2287.024.14%$552.09B0GFJ8KQQQMigdracy2026-01-08Yes$18.67100pcs$1867.024.21%$452.01
B0GRT2WSVXYUEQINGLONG2026-02-06Yes$18.17100pcs$1817.021.1%$383.39
B0GFL66DNCWonderMar2026-02-06Yes$25.4550pcs$1272.529.69%$377.81
B0FQNQ1KGHAtindirey2025-09-11Yes$18.3850pcs$919.022.1%$203.1
B0G4FN84MMGeneric2025-11-29Yes$21.950pcs$1095.018.4%$201.48
B0GV3R5YQ9Peepst2026-05-20Yes$22.0350pcs$1101.517.63%$194.2
B0FYF6P21NEnbabbor2025-10-30Yes$21.9950pcs$1099.516.96%$186.48B0FVW9S32QMint Naturals2025-10-12Yes$19.9950pcs$999.517.45%$174.42
B0G6XLZXMMCWINDY2025-12-15Yes$20.950pcs$1045.016.5%$172.43
B0FQJZ2RB7LANGIFT2025-10-30Yes$20.4650pcs$1023.015.89%$162.56
B0FPKWHXFSSEEKDIT2025-09-03Yes$16.9950pcs$849.517.83%$151.47#New Product Success Rates
Listing这个市场不适合现在进入。新品牌新品成功率只有41.51%，但失败率更高达58.49%；老品牌新品成功率更是0%，说明成熟玩家都没法靠新品拿到有效结果，市场竞争已经很硬。 从产品特征看，真正能跑出来的新品几乎都不是“硬创新”，而是基于旧款做功能差异化、长效化、场景细分化；而且不少失败品价格并不低，说明这里不是简单压价就能赢的市场，而是需要持续投放、包装、功能打磨和品牌心智，整体更偏高投入博弈。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场不适合现在进入，已经进入明显的价格战和饱和风险区。 近一年新品牌进入很多，2026年新品牌新上架里只有22个盈利、31个不盈利，成功率只有41.51%；而且最近几个月不盈利新品明显增多，6月新品牌新上架里5个不盈利、只有1个盈利，趋势是越来越难做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 7 5 0 0 7 2026 0 0 4 5 5 0 0 33 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 1 0 0 0 2025/10 0 0 0 3 1 0 0 4 2025/11 0 1 0 2 1 0 0 2 2025/12 0 0 0 1 2 0 0 1 2026/1 0 0 1 1 1 0 0 3 2026/2 0 0 1 0 2 0 0 2 2026/3 0 0 1 0 1 0 0 5 2026/4 0 0 0 1 0 0 0 5 2026/5 0 0 0 2 1 0 0 7 2026/6 0 0 1 1 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMouse Rodent Repellent,24 Pack Peppermint Lemon Mice Repellent for Squirrel Rats Spider Pests, Natural Repellent for Kitchen, Warehouse, Car, Indoor, Outdoor, Safe for Pets & Family
This listing is deemed profitablePrice (USD)$27.99Released TypeOld Release (2025-02-02)Brand is an old entry in this marketSize and Weight16.3 x 13.2 x 11.4 cm, 680.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
24袋装，搭配网袋与独立密封包装，包装呈现更偏标准化的大包装组合Key Buying Motive
主打薄荷+柠檬双重气味，并强调30天左右持续驱避与120平方英尺覆盖Target Customers
需要无毒、可直接用于厨房/车库/车辆等多场景的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,898.25175 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.53% / 25.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.69% / 13.30%Peak / Non PeakSales & BSR Performance
6Pack Botanical Rodent Repellent Pouches Natural Mouse Repellent Pouches
This listing is deemed profitablePrice (USD)$16.23Released TypeOld Release (2025-01-01)Brand is an old entry in this marketSize and Weight18.9 x 17.5 x 4.3 cm, 198.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
主打蓝绿色独立包装，视觉上更像“专业除鼠产品”而不是普通香包。, 6袋装独立密封小袋，强调无玉米芯载体的颗粒/土基填充，和常见圆球或玉米芯型竞品不同。Key Buying Motive
采用土基载体而非玉米芯，卖点是香味减弱后也不容易被啃食；配方加入肉桂、薄荷和迷迭香，兼顾驱鼠与空气清新。Target Customers
更适合担心宠物/儿童安全、又希望在室内和车库/棚屋等场景里使用天然驱鼠方案的家庭用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$811.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.96% / 21.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.85% / 14.07%Peak / Non PeakSales & BSR Performance
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