Rodent Repellent for Car Engine,4 Pack Mouse Deterrent Peppermint Oil Cream
Ultrasonic Repellers - 产品分析报告
  • Benchmark ASIN
    B0GYR3PH9B
  • Marketplace
    US
  • Category ID
    23539054011
  • Analyzed Products
  • Keyword
    garden hose nozzle
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-27
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Unknown
Unknown - Insufficient New Releases
Newly Released Counts (All Brands)
2
New Brand (2)
Old Brand (0)
Success rate (all brands)
50.00%
New Brand (50.00%)
Old Brand (0%)
Most products net profit margin range
N/A
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入。 当前不是可复制的机会,而是一个同质化明显、利润偏薄、且已经被少数新品牌样本撑起来的高风险市场;对大品牌和小品牌都不友好,尤其不适合小品牌硬闯。

Recommended Products Features Direction
B0GYR3PH9B
Why do customers choose it?
  • 银色金属罐装外观,区别于常见喷雾/液体型驱鼠产品
  • 圆形金属膏体盒,4件装独立包装,外形更像车载耗材而不是传统驱鼠剂
  • 采用薄荷油膏体+多种植物萃取,主打车发动机舱长期持续散味驱鼠,使用方式为粘贴固定,维护成本低
  • 主要面向有汽车发动机舱鼠患、同时希望兼顾车库/储藏间等多场景使用的车主
  • Sales
    Avg. price: $18.68|Latest price: $19.99|Approx. recent monthly revenue: $11,208.00 (600 pcs)|Net profit margin: 21.53%
    B0H5X1PZF8
    Why do customers choose it?
  • 外观为常见圆形金属罐/贴片式驱鼠膏,缺少可识别的独家结构设计
  • 主打薄荷/植物精油驱鼠与免毒配方,功能与同类车用驱鼠产品高度同质化
  • 主要面向汽车发动机舱防鼠需求用户,但该细分场景已被大量同类产品覆盖
  • Sales
    Avg. price: -|Latest price: -|Approx. recent monthly revenue: - (- pcs)|-

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    1 new brands0 old brands
    1 brands have new listings0 brands have new listings
    2 new listings0 new listings
    1 succeeded
    0 succeeded
    1 failed
    0 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很直接:这个市场不值得进,用户预算可以覆盖单个入场样本,但市场本身已经偏向同质化和低容错,属于高风险选择。 目前样本里新品牌只有1个,不能触发“品牌大规模涌入”的超饱和警报,但利润结构已经很差:整体可识别利润产品只有50%,且新上架产品盈利率也是50%,样本太小、没有形成稳定的高胜率,不能把它当成可复制机会。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      0.00%
      New listing success rate (new brands):
      50.00%
      Which new brands have these successful new listings?
      Alternatives
      1. 粘鼠板/捕鼠板:价格通常更低、无需喷洒或安装复杂装置,适合想要快速验证是否有鼠患的用户;对比驱鼠产品,它更容易直接看到结果。
      2. 可补充使用的缝隙封堵材料(钢丝球、填缝胶、门底挡条):一次性成本低、上手简单,能从根源减少老鼠进入车库/车位或居所的机会,比单纯气味驱避更稳妥。
      3. 现成的薄荷味清洁喷雾/精油喷雾:如果用户本来就有薄荷油或多用途清洁喷雾,可低成本临时替代“气味驱鼠”思路,获取更接近的使用体验。
      4. 超声波驱鼠器(插电式):前期一次购买后可长期使用,操作比放置膏体更省心,适合车库、地下室等有电源的位置;虽然效果因环境而异,但作为低维护替代方案具有吸引力。
      5. 一次性诱捕笼/活捕笼:对于不想在发动机舱内长期放置化学或香味类产品的用户,笼式方案更直观,且可重复使用,适合明确有鼠害、希望主动处理的场景。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入,已经是低利润、同质化明显的价格战区。 现有样本里只有 1/2 产品可盈利,成功率 50%,但新品牌新产品里也是 1 盈利、1 亏损,说明并不是稳定机会;更关键的是,真正跑出来的只是 Lousye 的一个款(B0GYR3PH9B),而失败款 B0H5X1PZF8 直接证明了“长得像、功能也像”的跟风产品很难活下来。

      Lousye
      Least investment in new productsNew products with Highest revenueMost investment in new products
      Rodent Repellent for Car Engine,4 Pack Mouse Deterrent Peppermint Oil Cream
      Recent Monthly Revenue (USD):$11,208.00(600pcs/month)
      B0GYR3PH9B (4.6/5 (18 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
    • #Differentiations

      Unique productsCommon products
      Rodent Repellent for Car Engine,4 Pack Mouse Deterrent Peppermint Oil Cream
      Differentiation:
      1. Product features and designs are too common without differentiation
      B0GYR3PH9B (4.6/5 (18 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      Peppermint Oil Mouse Repellent,Rodent Repellent for Car Engines,4 Pack
      Differentiation:
      1. Product features and designs are too common without differentiation
      B0H5X1PZF8Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,已经是明显的高风险价格战市场。 现有样本里只有 2 个新产品,盈利率分布只有 1 个在 21.5% 左右、1 个直接不盈利;看起来不是“广泛健康”,而是靠单个品牌 Lousye 的单品撑起来,并且另一个同品牌新品已经失败,说明新品牌并没有稳定复制能力。

      Profitability difficulty
      Unknown - Insufficient New Releases

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0GYR3PH9B
      B0GYR3PH9B
      Lousye
      2026-06-18
      Yes
      $18.68
      600pcs
      $11208.0
      21.53%
      $2413.09

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GYR3PH9B
      B0GYR3PH9B
      Lousye
      2026-06-18
      Yes
      $18.68
      600pcs
      $11208.0
      21.53%
      $2413.09
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进,结论很明确:新品牌生存空间很窄,而且已经出现明显的价格竞争和高门槛信号。 现有样本里,品牌 Lousye 只有 1 个新上架产品赚钱、1 个新上架产品亏钱,表面上看新产品成功率 50%,但这只是极小样本;更关键的是,盈利品 B0GYR3PH9B 依赖明显差异化和较重投入,早期总投入达到 26,664.11 美元,其中广告就占 6,778.02 美元,说明不是“低预算试一试”就能复制的。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Lousye

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      Lousye
    • #Success Rate by Entry Time

      Listing

      这个市场不能进。 目前看到的不是“可做但要谨慎”,而是新品牌几乎没有真正的成功扩散,且已出现一半赚钱、一半亏钱的极不稳定信号;再结合只有 1 个新品牌、2 个新上架产品的样本,这说明市场还没形成稳定可复制的赚钱模型,当前更像是试错期而不是机会期。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000000
      202600001001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000000
      2025/900000000
      2025/1000000000
      2025/1100000000
      2025/1200000000
      2026/100000000
      2026/200000000
      2026/300000000
      2026/400000000
      2026/500000000
      2026/600001001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Rodent Repellent for Car Engine,4 Pack Mouse Deterrent Peppermint Oil Cream
      Price (USD)
      $18.68
      Released Type
      New Release (2026-06-18)
      Brand is a new entry in this market
      Size and Weight
      12.3 x 8.0 x 7.6 cm, 308.00g

      Profitable Factors

      Based on old ASINDistinct functions and features

      Design & Appearance

      银色金属罐装外观,区别于常见喷雾/液体型驱鼠产品, 圆形金属膏体盒,4件装独立包装,外形更像车载耗材而不是传统驱鼠剂

      Key Buying Motive

      采用薄荷油膏体+多种植物萃取,主打车发动机舱长期持续散味驱鼠,使用方式为粘贴固定,维护成本低

      Target Customers

      主要面向有汽车发动机舱鼠患、同时希望兼顾车库/储藏间等多场景使用的车主

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $11,208.00
      600 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      19.34% / 21.53%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      11.31% / 13.49%
      Peak / Non Peak

      Sales & BSR Performance

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    Keble is an e-commerce AI Agent that helps sellers solve daily e-commerce issues. This report is generated by Keble AI.

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