
结论很明确:这个市场不适合进入,已经是明显的红海价格战区,大小卖家都不该推进。 不是启动资金不够,而是新进入者几乎没有可复制的盈利路径;如果硬做,小卖家还会被迫靠激进打法去换量。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这类市场不值得进,已经是明显的价格战高风险区。 用户预算 50万人民币,远高于单个新品建议启动预算约 2.02万美金(约14万人民币级别),所以“能不能启动”是能,但“能不能赚到钱”答案是否定的:市场整体盈利产品只有 4.55%,新品盈利率为 0%,而且新品牌新品盈利率也是 0%,说明新进入者几乎没有正向样本。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显过热且接近价格战区。样本里可识别的可盈利产品只占4.55%,新上架产品的盈利率是0%,而新品牌新产品未达盈利标准的比例高达85.71%;再叠加 30+ 新品牌进入的信号,说明这不是普通竞争,而是高饱和市场,大小卖家都不该继续推进。
这个市场不适合进入:新品牌几乎全军覆没,已经是明显的价格战/过度拥挤市场。 当前可识别的盈利产品占全部样本仅4.55%,而新上架产品里盈利率直接是0%;新产品利润结构里,31.25%低于-10%,12.5%在-10%到0%,只有6.25%勉强在0%~10%,没有任何新产品达到15%以上,说明新入场基本只能赔钱抢量。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DCHCRK6V | GAVISCITY | 2024-08-07 | Yes | $39.99 | 100pcs | $3999.0 | 11.96% | $478.29 |
![]() | B0CCTVM545 | NANANARDOSO | 2021-12-22 | Yes | $26.91 | 100pcs | $2691.0 | 10.53% | $283.37 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FN47KH1G | Kesito | 2025-08-20 | No | $23.63 | 100pcs | $2363.0 | -10.11% | $-238.89 |
![]() | B0FN498J68 | WiwiIron | 2025-08-20 | No | $21.9 | 50pcs | $1095.0 | -15.01% | $-164.35 |
![]() | B0G5PL3T71 | YVHFWOY | 2025-12-08 | No | $37.99 | 50pcs | $1899.5 | -2.67% | $-50.71 |
![]() | B0F8NDLP6W | facka | 2025-08-07 | No | $30.16 | 200pcs | $6032.0 | 0.46% | $27.75 |
![]() | B0FLQGHZ1J | XGMDD | 2025-08-08 | No | $23.28 | -pcs | $- | -23.98% | $- |
![]() | B0H74D337D | DUMOS | 2026-07-01 | No | $30.1 | -pcs | $- | -13.74% | $- |
![]() | B0FLQBL2BT | XGMDD | 2025-08-08 | No | $23.48 | -pcs | $- | -21.39% | $- |
![]() | B0FNR8TM1M | VEVOR | 2025-08-26 | No | $40.39 | -pcs | $- | -7.77% | $- |
![]() | B0FLQDVJ9B | XGMDD | 2025-08-08 | No | $- | -pcs | $- | -% | $- |
![]() | B0FQNYQ5PV | Uprimu | 2025-09-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0FX3XXLDJ | Jusgym | 2025-10-21 | No | $- | -pcs | $- | -% | $- |
![]() | B0FY5DCZC1 | MJHHAPY | 2025-10-29 | No | $- | -pcs | $- | -% | $- |
![]() | B0H2LHMFS6 | Artibear | 2026-05-22 | No | $- | -pcs | $- | -% | $- |
![]() | B0GCD7Q973 | DUMOS | 2025-12-24 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很明确:新品成功率为0%,新品牌与老品牌的新发产品全部失败,已经进入明显的价格战/拥挤红海。 你当前预算500,000元看起来够做单个ASIN的启动,但在这个类目里,钱不是主要问题,问题是几乎没有可复制的成功入口。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是高风险的价格战区,整体偏饱和。 近一年新品牌新发布产品里,12个样本里没有任何一个成功,成功率是0%;同期失利产品集中在 WiwiIron、Kesito、XGMDD、Jusgym、facka、MJHHAPY、Uprimu、YVHFWOY、DUMOS 这些新品牌,说明不是“少数踩空”,而是新入场普遍难赚。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 9 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |