- Benchmark ASINB0CJFRM2C4
- MarketplaceUS
- Category ID2619533011
- Analyzed Products
- Keyworddog supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌几乎全军覆没，且已经出现明显的低利润、强竞争态势。 现有数据里，新品牌只有 Master Pet Supply 1 个，8 个新品全部亏损，成功率 0%；全部 9 个新上架产品里，盈利的也是 0%，说明不是“试错期”，而是新进入就被价格和运营压力打穿。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是一个适合进入的市场。 用户预算500,000 CNY，按当前样本看只能覆盖少数单品的前期上架成本，但市场已经进入明显的低利润、低成功率状态；新品盈利率为0%，整体盈利产品仅9.09%，而新品牌新品盈利率也是0%，说明新进入者几乎没有稳定胜出空间。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?11.11%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性或可重复使用的硅胶折叠碗：更便宜、便携，适合出门遛狗/旅行临时替代硬质狗碗。
- 普通人类不锈钢饭碗或小号汤碗：在家短期内最容易获得，成本低，能直接拿来装水或狗粮。
- 家里现有的陶瓷浅盘/烤盘：尤其适合平时吃湿粮或喝水，稳定不易翻，几乎零额外采购成本。
- 超市自有品牌塑料宠物碗：通常比双层加厚不锈钢碗便宜，购买渠道更广，适合预算敏感用户。
- 宠物店基础款单碗套装（无防滑/无保温功能）：比带厚壁、双层或装饰性款式更便宜，满足最基础喂食需求。
- 重用的外卖餐盒盖/食品级保鲜盒：在临时替代场景里很方便，尤其是外出、清洁或备用容器需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显偏向饱和和价格战。 新品牌新品几乎没有成功样本：Master Pet Supply 作为新品牌，8个新发布产品里0个盈利，盈利率0%，而且这8个新品里至少4个直接落在7.54%和-8.9%这类低/负利润区间；反过来，老品牌 PADOOR 还能保持 4000% 的品牌内盈利率，并用两款高收入老品吃下主要盘子，但这更像是老牌资源和老品延伸，不是小商家可复制的低门槛机会。
Least investment in new productsNew products with Highest revenueMost investment in new productsMaster Pet Supply
Recent Monthly Revenue (USD):-(-)B0FXBN4JP9 (4.7/5 (204 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G2SYR4ZN (4.6/5 (313 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G2SYK578 (4.6/5 (318 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPADOOR
Recent Monthly Revenue (USD):$35,532.00(900pcs/month)B0CMCM1LMP (4.5/5 (8435 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$16,551.00(900pcs/month)B0BX5YLFKM (4.5/5 (8452 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 海军蓝深色更显眼，货架上容易被注意到
- |
- 不锈钢金属质感强，和硅胶垫类产品区分明显
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- 双层加厚外观更有“高品质”感，适合宠物主人点击
B0FXBN4JP9 (4.7/5 (204 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 硅胶防水垫形态与金属狗碗差异大，品类区分明显
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- 加高围边+大尺寸，适合大狗家庭，功能场景清晰
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- 卡其绿色系低调但实用，容易吸引偏家居风格买家
B097FFPH8J (4.8/5 (4127 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新品牌几乎没有成功样本，且新上新产品利润率整体偏低，已经接近价格战环境。 你要么面对的是旧品牌主导的成熟盘，要么面对的是靠高投入/强营销才能跑出来的少数样本；对小品牌来说，成功概率很低，不建议推进。
从数据看，市场里可识别的盈利产品只有2个，占9.09%；而新上新产品的盈利率是0.00%，新产品利润分布里44.44%落在-10%到0%，再加上11.11%落在0%到10%，说明新入场基本是在低毛利甚至亏损区间。更关键的是，最近的新品牌 Master Pet Supply 8个新产品全部亏损，品牌成功率0%，其中 B0G2T174QL 利润率-9.05%、B0G2SWKK6K 为-2.35%、B0G2SYR4ZN 为7.54%、B0G2SYK578 为-8.9%、B0G2SYKJZN 为-8.16%；这不是普通试错，而是典型的新品亏损堆积。相反，真正赚钱的是老品牌 PADOOR，其 B0CMCM1LMP 利润率30.38%、月销900、月营收约35532，B0BX5YLFKM 利润率16.94%、月销900、月营收约16551，但它们都来自老品牌，不是小商家可直接复制的成功案例。
结论很直接：大品牌也只能在高投入和品牌势能下做，且仍然存在明显价格战；小商家想靠正常打法进入，胜率很低。 当前市场近似被旧品牌和强运营样本占住，新品牌没有出现可验证的盈利闭环，也没有看到大量健康的高毛利新品；再考虑用户预算50万CNY只够单个ASIN前期铺货和推广，不覆盖长期研发、品牌和认证成本，若没有明显差异化和额外预算，不要进。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CMCM1LMPPADOOR2023-03-01Yes$39.48900pcs$35532.030.38%$10794.63B0BX5YLFKMPADOOR2023-03-01Yes$18.39900pcs$16551.016.94%$2803.74Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G2T174QLMaster Pet Supply2025-11-18No$17.99100pcs$1799.0-9.05%$-162.8
B0G2SWKK6KMaster Pet Supply2025-11-18No$19.99100pcs$1999.0-2.35%$-46.97B0FXBN4JP9Master Pet Supply2025-11-01No$22.99-pcs$-15.18%$-B0G2SYR4ZNMaster Pet Supply2025-11-18No$19.99-pcs$-7.54%$-B0G2SYK578Master Pet Supply2025-11-18No$19.99-pcs$--8.9%$-
B0G2SYKJZNMaster Pet Supply2025-11-18No$19.99-pcs$--8.16%$-
B0GY8L6Z5SUsnfhcaw2026-04-23No$35.35-pcs$-22.02%$-
B0G3Y9G6QNMaster Pet Supply2025-11-02No$--pcs$--%$-
B0G3R4CHKYMaster Pet Supply2025-11-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显偏向饱和且价格战化。 新品牌新上架的成功率是0%，新品牌和老品牌的新产品都没有跑出可复制的盈利样本；同时，市场里能赚钱的产品主要集中在老品牌PADOOR的旧款优化上，说明新人进场门槛高、要么靠强差异化，要么靠更重的投放和品牌力。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Master Pet SupplyUsnfhcaw#Success Rate by Entry Time
Listing结论很明确：这个市场不值得现在进入。 近端数据只看到 1 个新品牌入场（Master Pet Supply），但它 8 个新品全部亏损，近 3 个月利润率表现为 0% 可盈利、100% 亏损；同时 2025 年 11 月集中上新后，后续几个月几乎没有新的有效成功样本，说明不是“机会打开”，而是“新品牌一进来就被打穿”。
证据也很直接：新品牌没有任何可复制的成功案例。 Master Pet Supply 作为新入场品牌，8 个新品里 0 个盈利，代表性 ASIN B0G2T174QL 价格 17.99 美元，月销 100，最近月营收 1799 美元，但利润率是 -9.0%，最近月利润 -162.8 美元，早期投入 3562.02 美元，其中广告 800.39 美元；同品牌 B0FXBN4JP9 虽然标出 15.18% 的利润率，但当前是无销量状态，不能当作真实成功案例。另一个样本 B0GY8L6Z5S 来自 Usnfhcaw，利润率 22.02%，但也是非盈利、无销量样本，不能算小商家胜出。更关键的是，旧品牌样本里 DogBuddy、PADOOR、MontVoo、Ideaco 这些都属于大品牌/老品牌战场，它们的高利润或高销量靠的是既有品牌力和长期积累，不是小商家可直接复制的路径。
最终判断：大品牌也不是好机会，小商家更不行。 这个类目已经呈现出价格战和高门槛特征：样本里非盈利新品占绝对多数，且可见的“成功”更多来自老品牌的存量优势，而不是新品牌自然崛起；你只有 500000 CNY，虽然表面上够做单个 SKU，但这类市场还要额外承担研发、品牌、认证和持续投放成本，单靠首发预算很难撑到正循环。不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 7 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 1 0 0 0 0 0 7 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPet Feeding Mat-Absorbent Dog Mat for Food and Water Bowl-No Stains Quick Dry Dispenser Mat-Dog Accessories Pet Supplies-Bowl for Messy Drinkers（Darkgrey,16"x24"
This listing is deemed profitablePrice (USD)$18.39Released TypeOld Release (2023-03-01)Brand is an old entry in this marketSize and Weight41.3 x 6.1 x 5.7 cm, 522.00gProfitable Factors
Based on old ASINDesign & Appearance
深灰色，偏中性百搭, 16"x24" 规格，边角圆润、偏简洁的平面吸水垫设计Key Buying Motive
吸水快干且防漏，适合爱溅水的宠物, 可卷起收纳，便于清洗和携带Target Customers
面向经常把食盆周围弄湿、需要快速清洁地面的养宠家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,551.00900 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.97% / 16.94%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.14% / 3.11%Peak / Non PeakSales & BSR Performance
Pet Feeding Mat-Absorbent Dog Mat for Food and Water Bowl-No Stains Quick Dry Water Dispenser Mat-Dog Accessories Pet Supplies-Bowl for Messy Drinkers（Darkgrey,17"x34"
This listing is deemed profitablePrice (USD)$39.48Released TypeOld Release (2023-03-01)Brand is an old entry in this marketSize and Weight43.5 x 7.4 x 6.8 cm, 830.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
深灰色单色方案，偏耐脏和家居融合, 17"x34"的长条大尺寸，适合双碗/饮水机区域覆盖；整体为简洁平面吸水垫设计，区别于硅胶高边围挡款Key Buying Motive
吸水快干、不易留水渍，且可卷起收纳；橡胶防滑防漏底适合“爱弄湿地面的喝水宠物”场景Target Customers
专门面向喝水容易打湿地面的狗狗/多宠家庭，以及希望地面更好打理的宠物主人Early Investment
Investment
Monthly Revenue (Recent) (USD)$35,532.00900 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.59% / 30.38%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.34% / 20.13%Peak / Non PeakSales & BSR Performance