- Benchmark ASINB0D97X1245
- MarketplaceUS
- Category ID2975536011
- Analyzed Products
- Keyworddog supplies, cat supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：不是机会盘，而是明显的低成功率、低差异化市场。 现有样本里只有1个新品牌 Dynvue，2个新上架产品全部亏损，新品牌成功率是0%；整体新上架产品盈利率也是0%，说明新卖家几乎没有跑通模型，当前更像是被存量品牌占住的竞争区，不适合贸然下场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得现在进入，用户预算500,000 CNY看起来够覆盖单个ASIN的前期投入，但市场回报太差，属于明显的高风险/低胜率盘。 现有样本里可识别盈利产品只有20.00%，而新发布产品盈利率是0.00%；新品牌和老品牌的新发布产品盈利率都为0，说明不是谁更强的问题，而是这个细分已经被低价竞争和低效上新拖坏了。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 可重复使用的防水宠物垫/笼垫：比一次性笼内衬更便宜，适合想降低长期消耗成本的用户；清洗后可反复使用，购买门槛低，宠物用品店和电商都容易买到。
- 旧毛巾/旧床单裁剪成垫布：几乎零成本，获取最容易；对临时垫底、隔离尿液、保护笼底很实用，尤其适合预算敏感用户。
- 报纸/吸水纸铺底：极低成本、极易获取，适合短期替代；虽然外观和防漏性能一般，但作为过渡方案比专用一次性笼垫更便宜。
- 一次性尿垫/宠物训练垫：比专用笼衬更普遍，规格更多、购买更方便；对猫狗或小宠的临时铺垫、吸液需求有较强替代性。
- 可清洗尿垫/可重复使用吸水垫：前期单价可能略高，但长期更省钱；比一次性笼衬更适合高频使用场景，减少补货频率。
- 塑料收纳盒/浅托盘加普通垃圾袋内衬：用家中已有容器改造，成本低且可快速替换；适合临时搭建清洁底层，不必专门买笼衬产品。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌几乎没有成功样本，且价格战/低效投放信号很强。 现有数据里，只有老品牌 MODESLAB 的单品 B0D97X1245 能稳定赚钱，利润率 19.3%，月销 100、月营收 $2,599，但它是 2024-07 上市的旧品牌产品，不是小卖家可直接照抄的成功样本；相反，新品牌 Dynvue 的两个新上架 ASIN B0GVF46NHV 和 B0H3P3DLH2 全部亏损，品牌新产品盈利率 0%，说明新进入者基本没有跑通。
Least investment in new productsNew products with Highest revenueMost investment in new productsDynvue
Recent Monthly Revenue (USD):-(-)B0GVF46NHV (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H3P3DLH2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMODESLAB
Recent Monthly Revenue (USD):$2,599.00(100pcs/month)B0D97X1245 (4.5/5 (164 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色底+白色宠物图案，画面更醒目，容易吸引点击
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- 双层可水洗笼垫，和一次性垫片相比差异更大
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- 防漏防滑，适合想长期重复使用的饲主
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- 成套感强，外观更像高端小宠笼具配件
B0D97X1245 (4.5/5 (164 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 透明一次性袋式笼垫，和布质/垫片款外观差异明显
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- 100只装，包装信息很直观，适合追求省事的用户
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- 免清洗、提起即丢，购买动机强
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- 适合小宠托盘场景，功能定位更鲜明
B0GVF46NHV (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心原因是新品几乎没有可验证的盈利样本，且新品牌已连续失败；从现有数据看，更像是靠老品牌支撑的存量竞争，不是适合新卖家切入的增长型市场。
市场里一共只看到3个品牌：老品牌MODESLAB和kathson，再加1个新品牌Dynvue。整体可识别盈利产品只有1个，占20%，而新品盈利率是0%；更关键的是，Dynvue作为新进入品牌有2个产品，全部亏损，品牌成功率0%，并且2026年连续出现两次失败，说明新品牌并没有稳定跑通模型。反过来看，唯一赚钱的B0D97X1245属于MODESLAB，单品售价$25.99，月销100件，月营收$2,599，净利润率19.27%，属于“能赚但不宽”的水平；它成功的原因是基于旧款延伸+功能差异化，主打可重复水洗、吸尿防漏、防滑底设计，明显不是低成本跟卖型机会。
对小卖家来说，这个市场也不友好。真正的新品牌案例Dynvue没有一个盈利ASIN，失败款B0GVF46NHV和B0H3P3DLH2都显示新品牌进入后直接折损，没有看到任何“低投入也能成功”的证据；而老品牌MODESLAB虽然有1个盈利款，但这更像成熟品牌在吃旧基础，不应当当作小卖家模板。当前样本里没有出现高比例的低成本、真实小卖家成功案例，反而是新品利润分布全部落在“其他”区间，说明可复制的稳定高利润样本几乎不存在。另外，若按你给的标准看，市场没有30~100+新品牌涌入，所以还没到典型“品牌爆量超饱和”；但新品成功率0%已经足够说明，这里不是适合贸然推进的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D97X1245MODESLAB2024-07-11Yes$25.99100pcs$2599.019.27%$500.83Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVF46NHVDynvue2026-03-30No$17.11-pcs$-25.45%$-B0H3P3DLH2Dynvue2026-06-02No$--pcs$--%$-
B0FRMJGCYZMODESLAB2025-09-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，而且已经显出明显的成熟化和价格竞争信号：新品牌里可见的新品成功率是 0%，全部样本都在亏损；老品牌里也只有 MODESLAB 这一家跑出一款盈利款，说明护城河更偏向成熟品牌而不是新玩家。对小商家来说，当前看到的不是“低门槛机会”，而是一个需要靠差异化、品牌和持续投放才能勉强切入的高风险市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DynvueMODESLAB#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功窗口，已经进入明显的价格战/高风险区。 现在的信号是：近期开新以失败为主，新品牌新上架成功率为 0%，而且最新可见的新品牌案例全部是亏损或无效销售；对大品牌和小品牌都不是好市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMODESLABB0D97X1245 (4.5/5 (164 Reviews))MODESLAB 2-Pack Guinea Pig Cage Liner, 24" x 47" Reusable Guinea Pig Bedding Washable Absorbent Pee Pads for Dogs Rabbit Chinchilla Hamster, Leakproof & Anti Slip
This listing is deemed profitablePrice (USD)$25.99Released TypeOld Release (2024-07-11)Brand is an old entry in this marketSize and Weight33.9 x 23.7 x 5.3 cm, 862.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色系垫面搭配白色宠物图案，外观更像成套高端笼垫Key Buying Motive
可重复水洗、吸尿防漏、底部防滑点设计，适合长期替代一次性笼垫Target Customers
饲养豚鼠、兔子等小型宠物且希望降低长期耗材成本的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,599.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.18% / 19.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.98% / 3.10%Peak / Non PeakSales & BSR Performance