- Benchmark ASINB0D97X1245
- MarketplaceUS
- Category ID2975536011
- Analyzed Products
- Keywordpet supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是低利润、强竞争的价格战环境，新品牌几乎没有可复制的成功路径。 用户预算50万CNY表面上足够做单个ASIN，但这只够前期入场，放到这个市场里并不能改变“新款普遍卖不动”的现实；对小商家尤其不友好，正常打法成功概率很低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。结论很明确：用户预算500,000 CNY可以覆盖单个ASIN的入场资金，但市场已经进入明显的价格竞争区，新品牌几乎没有成功样本，整体不适合现在下场。
从资金看，MODESLAB 的盈利款 B0D97X1245 单品售价约 $25.99，月销约100件，月收入约 $2,599，利润率 19.27%；而同品牌的新款 B0FRMJGCYZ 直接亏损，利润率 -23.75%，说明“做出来不等于卖得动”。更关键的是，市场里已识别产品中只有 25.00% 盈利，新上架产品盈利率是 0.00%，新品牌新上架盈利率 0%，老品牌新上架盈利率也 0%；这不是一个给新进入者留空间的市场，而是一个新款普遍打不过旧款、且需要强品牌/强投放才能勉强站住的市场。同时，市场分析范围内只看到新品牌 AmazingSpark 和老品牌 MODESLAB 两类样本，但新品牌代表案例已经亏损，说明小品牌并没有可复制的成功路径。
具体可对标的只有两类：大预算品牌应看 MODESLAB 的盈利款 B0D97X1245，靠的是已有品牌势能、稳定复购和可重复使用功能；但这类打法对小商家并不友好，因为它不是低成本试错品，而是需要持续投放和品牌背书。小商家能参考的“真实成功案例”在这组数据里几乎不存在，反而要重点避开像 AmazingSpark 的 B0FK9W4WNZ 这种新品牌新品，售价 $16.99 却亏损 -23.75%，且只有 3 条评论，属于典型起步即失败样本。短结论：现在不要进；如果一定要做，只能按大品牌级别投入，并且接受前期高预算、长周期和高失败率。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性尿垫/宠物护理垫：比可洗垫更便宜，铺放和更换都更省事，适合临时清洁或预算敏感用户。
- 厨房烘焙纸或牛皮纸垫：作为临时笼底铺垫替代，获取容易、成本低，适合短期应急或试用场景。
- 旧毛巾/旧床单裁切后重复使用：几乎零新增成本，适合希望降低日常消耗、并且愿意自己清洗的用户。
- 超市自有品牌吸水垫/训练垫：通常比宠物专用高端垫更便宜且更容易买到，能满足基础吸收与防漏需求。
- 报纸叠铺：最廉价、最容易获得的临时代替方案，虽然体验一般，但适合过渡期或极度成本敏感的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向低价竞争和高风险。 目前样本里新品只有2个，而且全部都亏损；新品牌和老品牌各自的新发布产品盈利率都是0%，说明不是“谁更会做”，而是这个细分里新品本身就很难跑通。
Most investment in new productsLeast investment in new productsNew products with Highest revenueAmazingSpark
Recent Monthly Revenue (USD):-(-)B0FK9W4WNZ (4.3/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMODESLAB
Recent Monthly Revenue (USD):$2,599.00(100pcs/month)B0D97X1245 (4.5/5 (164 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 100片一次性装，规格和包装最醒目，容易吸引点击。
- |
- 蓝白配色清爽，和宠物图示对比强，产品图辨识度高。
- |
- 功能偏一次性铺垫，与可水洗垫区别大，购买决策更直观。
B09J2JFKGQ (4.6/5 (33 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 灰色极简绒面垫，和其他花纹或一次性垫差异明显。
- |
- 高端可重复使用定位，适合重视舒适和清洁的豚鼠用户。
- |
- 品牌成熟、评价高，图片传达稳定专业感，容易促进购买。
B076D27KNB (4.6/5 (3850 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得现在进入，已经接近/处在价格战环境，新品牌成功率极低。 核心问题不是单个爆款能不能卖，而是新进入者几乎没有真正的低成本成功样本；现有盈利集中在少数老品牌，且新品牌新上架产品是 0% 盈利，说明小商家很难靠正常打法跑出来。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D97X1245MODESLAB2024-07-11Yes$25.99100pcs$2599.019.27%$500.83B076D27KNBGuineaDad2017-07-17Yes$24.9950pcs$1249.516.37%$204.55Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FK9W4WNZAmazingSpark2025-07-29No$16.99-pcs$--23.75%$-
B0FRMJGCYZMODESLAB2025-09-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功，且现有成功基本被老品牌拿走。 现有数据里，新上架产品整体盈利率只有25%，而新上架产品的盈利率是0%；新品牌的新品盈利率同样是0%，这说明不是“难一点”，而是新进入者几乎没有可复制的成功路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AmazingSparkMODESLAB#Success Rate by Entry Time
Listing这个市场不值得进入，已经是低利润、强竞争的高风险市场。 近期开店没有形成可复制的成功样本：新品牌新上架盈利率是0%，新上架产品盈利率也是0%，而且最近两条新上架都没赚钱，说明现在进去大概率先被价格战和推广成本吞掉。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGuineaDadB076D27KNB (4.6/5 (3850 Reviews))GuineaDad Original Liner - Gray Fleece Guinea Pig Bedding - Reusable Guinea Pig Cage Liner - Extra Absorbent Liner with Waterproof Bottom - Small Pet Supplies
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2017-07-17)Brand is an old entry in this marketSize and Weight23.0 x 14.0 x 13.3 cm, 472.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
灰色外观更偏中性、家居感，视觉上比常见黄/多彩图更低调。, 单片灰色绒面垫设计，外观简洁，定位更像高端通用型笼垫而非一次性耗材。Key Buying Motive
多层结构结合吸湿层与防水底层，主打快速导液、干燥、防臭、可机洗重复使用。Target Customers
更适合愿意为豚鼠长期舒适、清洁便利和可重复使用买单的中高频饲养用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,249.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.11% / 16.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.82% / 2.45%Peak / Non PeakSales & BSR Performance
MODESLABB0D97X1245 (4.5/5 (164 Reviews))MODESLAB 2-Pack Guinea Pig Cage Liner, 24" x 47" Reusable Guinea Pig Bedding Washable Absorbent Pee Pads for Dogs Rabbit Chinchilla Hamster, Leakproof & Anti Slip
This listing is deemed profitablePrice (USD)$25.99Released TypeOld Release (2024-07-11)Brand is an old entry in this marketSize and Weight33.9 x 23.7 x 5.3 cm, 862.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
深色底布搭配白色爪印图案，视觉上比普通纯色垫更醒目。, 双层可水洗笼垫，带防漏底和防滑橡胶点，属于常见公开款结构，但图案更偏宠物主题。Key Buying Motive
可重复水洗，兼具吸尿、防漏和防滑，且同一商品覆盖豚鼠、兔子、仓鼠等多种小宠场景。Target Customers
面向养豚鼠、兔子、仓鼠等小型宠物、希望减少一次性垫消耗并降低清洁频率的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,599.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.18% / 19.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.98% / 3.10%Peak / Non PeakSales & BSR Performance