
结论很直接:这个市场不适合进入,对大品牌和小品牌都不友好,已经是明显的价格战市场。 现有数据里,整体可盈利产品只占23.53%,新上架产品的盈利率只有16.67%,而新品牌新品里有66.67%不赚钱,说明新进入者大多跑不出来,不是还有空间,而是在筛人。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场对你目前 50 万 CNY 的单品预算来说,能买得起“入场”,但买不到“稳稳赚钱”的位置。 新品牌新上架的盈利率只有 16.67%,而整个市场盈利产品占比仅 23.53%;更关键的是,样本里大量竞品利润率都卡在 10%以下,已经是明显的价格战区。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很直接:已进入明显的价格战区,且新品牌成功率偏低。 目前可见产品里,整体可判定为盈利的只占23.53%,新上架产品盈利率只有16.67%;同时新品牌新品里未盈利占66.67%,说明大多数新入局者都在亏或刚起步就跑不出来。更关键的是,成功样本几乎都依赖老牌资源、旧款延伸或明显功能差异,而大量同质化电磨/修甲器只是参数堆料,基本都会失败。
这个市场不值得进入:样本里已经出现明显的低利润挤压,且新进入品牌的成功率很差。 当前可确认的盈利产品占比只有23.53%,新上架产品里只有16.67%盈利;更关键的是,新品牌最近发布的4个产品里有3个亏损,说明新入场者大多没跑通,市场不是“还有空间”,而是已经在筛人。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FYHPK3GZ | Fiskars | 2025-10-30 | Yes | $16.98 | 3000pcs | $50940.0 | 26.23% | $13361.57 |
![]() | B0002RJM8C | Coastal | 2012-01-30 | Yes | $10.56 | 1000pcs | $10560.0 | 22.38% | $2363.33 |
![]() | B0F3HW26N8 | Paws Power | 2025-05-01 | Yes | $13.4 | 50pcs | $670.0 | 21.86% | $146.47 |
![]() | B0F3HV9ZBV | Paws Power | 2025-05-01 | Yes | $13.39 | 50pcs | $669.5 | 21.37% | $143.08 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FYHPK3GZ | Fiskars | 2025-10-30 | Yes | $16.98 | 3000pcs | $50940.0 | 26.23% | $13361.57 |
这个市场不适合进入,结论很明确:新品牌成功率低、利润空间偏薄,而且已经出现价格战和成熟品牌挤压的信号。 目前可识别的盈利产品占比只有23.53%,而新发布产品的盈利率仅16.67%,新发布里80%是不盈利;这意味着新进入者大概率会先撞上高竞争、低容错的环境,不是一个适合冒险的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入超饱和与价格战区。 近期开新品牌并不多,但新品牌新品成功率只有20%(5个里仅1个盈利),而且非盈利占80%;最近新增的3个新品牌新品全部亏损或未达盈利标准,说明竞争正在变硬,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |