
结论很明确:这个市场不适合进入,已经是高风险价格战区,且明显接近/处于过饱和。 目前没有任何可靠的新品牌成功样本;新上架产品盈利率 0.00%,样本里可见的利润空间基本被压平,用户预算50万元人民币也不足以覆盖真正有机会打进去的单品早期门槛,更别说后续研发、品牌和认证成本。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个值得进入的市场:当前已经处于高风险价格战环境,且不适合大品牌或小品牌贸然入场。 用户预算500000元,低于新产品建议入场预算约81439.94美元(约58万人民币)对应的单个ASIN早期投入门槛;这还没算研发、品牌和认证成本,实际可用预算明显不够支撑长期竞争。
数据也在说同一个结论:市场几乎没有盈利空间。 目前可识别样本里,整体盈利率是0.00%,新发布产品盈利率也是0.00%;利润分布里,低于-10%的产品有1个,0到10%之间只有2个,而新产品这边有1个明显亏损、4个无法证明成功,说明新品不是“少量失败”,而是整体难以跑通。时间上看,2025年和2026年连续出现新品牌/新产品入场,但全部都是非盈利,2026年还集中出现了SUNVIVIPRO的3个新上架但都不赚钱,说明竞争不是在变好,而是在加速陷入同质化和低毛利。
大品牌路径:如果一定要看标杆,只能参考Amazon Basics的B0F7988YRR,单品早期预算约81439.94美元,月销500、月收入约322.3万美元,但利润率是-11.87%,这意味着连大资源品牌都需要用高投入硬推,且未必赚钱;SUNVIVI的老款B0D83YJGWC利润率-12.6%,也说明传统玩家同样承压。小品牌路径:这里没有可信的小品牌成功案例,反而更像是“必须靠激进投放才有存在感”的市场;若没有>15%的明确利润空间,就不要进。结论很直接:不建议进入。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很直接:已进入价格战/饱和区,失败率极高。 当前样本里可识别的盈利产品占比是0.00%,新上架产品盈利率也是0.00%;最近的新品牌和老品牌新品都没有跑出盈利,说明不是“选品没对”,而是市场本身已经被低价和同质化压扁了。
这不是一个适合进入的市场:利润空间已经被压到价格战区,而且新品牌几乎没有成功样本。 以当前数据看,连新进入品牌的盈利率都是0%,新产品里 80% 处在亏损,市场对新入局者非常不友好。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0F7988YRR | Amazon Basics | 2025-11-12 | No | $64.46 | 500pcs | $32230.0 | -11.87% | $-3825.7 |
![]() | B0CRF7YDFZ | OVENTE | 2024-01-15 | No | $42.84 | 50pcs | $2142.0 | -22.74% | $-487.09 |
![]() | B0CG7QPQZW | Megachef | 2023-08-22 | No | $55.28 | 50pcs | $2764.0 | -3.32% | $-91.76 |
![]() | B01B9RVZK6 | Tru | 2012-09-18 | No | $58.53 | 50pcs | $2926.5 | 8.32% | $243.49 |
![]() | B0CR1DTZYP | KOOC | 2023-12-27 | No | $59.17 | 50pcs | $2958.5 | 8.98% | $265.68 |
![]() | B0CR1C7XLD | KOOC | 2023-12-27 | No | $58.86 | 50pcs | $2943.0 | 9.2% | $270.76 |
![]() | B0CR1CGS2M | KOOC | 2023-12-27 | No | $59.06 | 50pcs | $2953.0 | 9.19% | $271.39 |
![]() | B0F2F83QKB | SUNVIVI | 2025-03-25 | No | $50.15 | 500pcs | $25075.0 | 9.58% | $2402.19 |
![]() | B0DY4J91KC | SUNVIVIPRO | 2025-02-22 | No | $45.4 | -pcs | $- | -8.53% | $- |
![]() | B0H265BTR3 | SUNVIVIPRO | 2026-05-18 | No | $49.99 | -pcs | $- | -55.3% | $- |
![]() | B0D1Q4NMHY | Kiss the Water | 2024-04-15 | No | $43.96 | -pcs | $- | -15.21% | $- |
![]() | B0DY4J8XYM | SUNVIVIPRO | 2025-02-22 | No | $45.11 | -pcs | $- | -4.36% | $- |
![]() | B0DY4HT1CN | SUNVIVIPRO | 2025-02-22 | No | $47.0 | -pcs | $- | -7.36% | $- |
![]() | B0DY4PZFL6 | SUNVIVIPRO | 2025-02-22 | No | $54.74 | -pcs | $- | 6.4% | $- |
![]() | B0H25Y2BJ2 | SUNVIVIPRO | 2026-05-18 | No | $49.99 | -pcs | $- | -68.44% | $- |
![]() | B0D83YJGWC | SUNVIVI | 2024-06-26 | No | $44.24 | -pcs | $- | -12.6% | $- |
![]() | B0H25X7LBN | SUNVIVIPRO | 2026-05-18 | No | $49.99 | -pcs | $- | -55.3% | $- |
![]() | B0FJY3Z1NL | SUNVIVIPRO | 2025-07-25 | No | $48.86 | -pcs | $- | 0.88% | $- |
![]() | B0D8416HDF | SUNVIVI | 2024-06-26 | No | $- | -pcs | $- | -% | $- |
![]() | B0CR16LCV4 | KOOC | 2023-12-27 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0F7988YRR | Amazon Basics | 2025-11-12 | No | $64.46 | 500pcs | $32230.0 | -11.87% | $-3825.7 |
![]() | B0H265BTR3 | SUNVIVIPRO | 2026-05-18 | No | $49.99 | -pcs | $- | -55.3% | $- |
![]() | B0H25Y2BJ2 | SUNVIVIPRO | 2026-05-18 | No | $49.99 | -pcs | $- | -68.44% | $- |
![]() | B0H25X7LBN | SUNVIVIPRO | 2026-05-18 | No | $49.99 | -pcs | $- | -55.3% | $- |
![]() | B0G2L87ZXB | Amazon Basics | 2025-11-17 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入:它已经明显进入价格战/过度拥挤区,新品牌和老品牌的新上架几乎都没跑出来。 数据里新上架产品盈利率是0%,整体样本里可识别利润的产品也只有0%;利润分布上,亏损超过10%的产品已经出现,而新上架样本里几乎没有正利润空间,这不是可复制的健康市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经接近/进入过饱和和价格战区。 最近可见的新产品几乎没有成功案例,反而全部是亏损或不可持续;对大品牌和小商家都不是好机会,尤其小商家很难靠正常打法赢。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |