- Benchmark ASINB0FHV9K3XQ
- MarketplaceUS
- Category ID2975536011
- Analyzed Products
- Keywordguinea pig cage liners, rabbit cage liners, small animal pee pads
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 新品牌数量虽然只有4个，但新上架产品29个里，真正成功的只有1个，成功率仅3.45%；而且新品牌自己的新品成功率是0%，说明不是“机会少”而是“进场就容易亏”。
价格战已经很重，且市场正在继续恶化。 新品利润区间只有7.5%~18.83%，大多数都落在低毛利边缘；按月看，近期新上架基本都挤在“无利润/低利润”区间，2026年的新货里只有2个落在0%~10%，其余多数都没有形成可验证的利润，说明不是健康增长，而是在往更激烈的竞争走。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你现在的预算 50万人民币在“首批上架+前期物流+推广”层面是够碰到入场线的，但这个类目已经进入低利润、强价格战、极高失败率状态，做大品牌和小品牌都不是好市场。
Early sourcing + logistics + marketing budget (USD)$4,014.79 - $4,014.79Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?72.41%New listing success rate (old brands):4.76%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 一次性宠物尿垫（大包装、通用型）
- 可裁剪的防水棚布/桌布垫（按需剪裁覆盖笼底）
- 报纸/宣传单铺底 + 吸水纸巾分层
- 旧毛巾/旧毯子改造为临时笼垫
- 木屑垫材或纸基垫材（适合更低预算的垫底方案）
- 浴室防滑垫/橡胶网格垫 + 吸收层组合（更便宜、便于排水清洁）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入。 新品牌进入后几乎全部失败，当前是明显的价格战高风险区；既不适合小品牌，也不值得大品牌再去硬碰。
New products with Highest revenueTINSKY
Recent Monthly Revenue (USD):-(-)B0FX94RJ25Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,154.00(50pcs/month)B0FX92664J (3.7/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productskathson
Recent Monthly Revenue (USD):-(-)B09XK631VRBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FG7Q9RCKBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$7,320.00(400pcs/month)B09ZHCRFBK (4.1/5 (127 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsLeast profitable new productsMost investment in new productsJarThenaAMCS
Recent Monthly Revenue (USD):-(-)B0FND4RR5L (3.4/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FP1HYLTW (3.4/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GCDJN3SZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 扎染粉蓝黄配色最醒目，和常见单色/格纹款差异大
- |
- 4件装+35×24英寸，大面积覆盖更适合多宠家庭
- |
- 防水可水洗，兼顾笼垫、睡垫、尿垫，多场景实用
B0DHJQMS7F (4.6/5 (1253 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 深色底布+白色图案，风格更中性耐脏，图片更容易吸引点击
- |
- 24×47英寸大尺寸双件装，和常见小号垫片区分明显
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- 强调防漏+防滑胶点，功能卖点直观，适合大笼铺设
B0D97X1245 (4.5/5 (164 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经接近/进入过度拥挤的价格战区。 29个新上架里只有1个新货真正盈利，成功率仅3.45%；整体可识别利润产品的盈利率也只有9.39%，而新货利润区间只有7.5%~18.83%，说明大多数新品都在低毛利里硬扛，进场后很容易先亏钱再烧钱。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D97X1245MODESLAB2024-07-11Yes$25.99400pcs$10396.019.27%$2003.31
B0CNTFHJ21YedsIntu2023-12-22Yes$20.06500pcs$10030.019.21%$1926.77
B0F37WQPBHAgolctry2025-04-30Yes$26.1400pcs$10440.013.31%$1389.57
B09YRKWQZHupcessory2022-04-25Yes$28.99400pcs$11596.011.32%$1312.67
B0F3PCK6BHcimiycob2025-05-29Yes$22.09200pcs$4418.011.44%$505.42
B0FKT6G2RSReginary2025-08-01Yes$22.99100pcs$2299.021.31%$489.92
B0C58X9XCSReginary2023-05-15Yes$19.99100pcs$1999.019.7%$393.81B0DHJQMS7FReginary2024-09-20Yes$28.9950pcs$1449.520.41%$295.85
B0C1H1D71KAmylove2023-04-04Yes$32.9950pcs$1649.517.34%$286.03
B0C9C557QZAmylove2023-06-26Yes$30.9450pcs$1547.015.63%$241.8
B0F3PGMTKBcimiycob2025-04-19Yes$24.4250pcs$1221.016.93%$206.72
B0BRB53SZ6Amylove2022-12-29Yes$28.9950pcs$1449.512.83%$185.98
B0DLNN8PGXHOBBTREE2024-11-01Yes$17.9950pcs$899.516.45%$147.97
B0DZCZM3Q1CDFZJC2025-03-05Yes$20.7250pcs$1036.013.26%$137.38
B0F539ZQ9KMooydee2025-04-15Yes$19.9950pcs$999.511.48%$114.75
B0CM6D9WH7VitalCozy2023-10-31Yes$20.1550pcs$1007.510.2%$102.77
B0D1QKHKQFFunFurry2024-05-15Yes$12.9950pcs$649.512.67%$82.3Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKT6G2RSReginary2025-08-01Yes$22.99100pcs$2299.021.31%$489.92#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌几乎全军覆没，且市场已经被老品牌和头部玩家卡死。 你能拿到的 50 万人民币预算，虽然足够覆盖单个 ASIN 的早期投入，但在这里并不能换来胜率，因为新发布产品的盈利率只有 3.45%，整体可识别产品盈利率也只有 9.39%，这已经落在高风险区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ReginaryNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MODESLABJarThenaAMCSVitalCozyAmyloveOther#Success Rate by Entry Time
Listing这个市场不建议进入：近期开新品牌的成功率几乎为零，整体已经进入明显的价格战/过度拥挤状态。对大品牌和小品牌都不友好，尤其不适合靠常规上新去赌成功。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 1 0 0 14 2026 0 0 2 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 0 0 3 2025/9 0 0 0 0 0 0 0 7 2025/10 1 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 2 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFunFurryB0D1QKHKQF (4.2/5 (550 Reviews))FunFurry Washable Guinea Pig Cage Liner - 4 Pack Reusable Washable Pee Pads，Waterproof Guinea Pig Bedding for Small Animal - Rabbit Bunny Hamster Puppy (Light Grey, 12" X 12" - 4 Pack)
This listing is deemed profitablePrice (USD)$12.99Released TypeOld Release (2024-05-15)Brand is an old entry in this marketSize and Weight31.5 x 16.4 x 3.3 cm, 218.00gProfitable Factors
Based on old ASINDesign & Appearance
浅灰色，偏中性百搭，适合多数笼具和家居风格, 12×12英寸小尺寸，4片装，适合笼内局部铺垫与频繁替换Key Buying Motive
可水洗、可重复使用，带防水TPU内层与防滑背底Target Customers
适合预算有限、需要频繁更换垫层的豚鼠和兔子家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$649.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.26% / 12.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.40% / 2.01%Peak / Non PeakSales & BSR Performance
MODESLABB0D97X1245 (4.5/5 (164 Reviews))MODESLAB 2-Pack Guinea Pig Cage Liner, 24" x 47" Reusable Guinea Pig Bedding Washable Absorbent Pee Pads for Dogs Rabbit Chinchilla Hamster, Leakproof & Anti Slip
This listing is deemed profitablePrice (USD)$25.99Released TypeOld Release (2024-07-11)Brand is an old entry in this marketSize and Weight33.9 x 23.7 x 5.3 cm, 862.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
深色系底布搭配白色动物图案，视觉上比竞品更偏中性、耐脏, 24×47英寸的大尺寸双件装，覆盖面积明显大于多数24×16英寸小垫；并强调防滑胶点与防漏结构Key Buying Motive
可重复水洗、吸收尿液快、防漏防滑，且兼顾笼内与车座/沙发等多场景使用Target Customers
更适合需要大面积铺设、希望减少更换频率的豚鼠/兔子多宠家庭，以及偏好耐脏中性色外观的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$10,396.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.18% / 19.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.98% / 3.10%Peak / Non PeakSales & BSR Performance
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