
结论很明确:这个市场不值得进入,已经进入明显拥挤、接近价格战的阶段。 新品里只有31.58%能做到“有销量且利润达标”,68.42%都失败;按新品牌看也只有33.33%成功,远低于一个健康可做的水平,说明这里不是稳定赚钱的赛道,而是少数强运营或强差异化产品在硬扛。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新卖家已经接近价格战区,且正在明显走向拥挤。你当前预算 500,000 CNY 远高于单个新上架产品所需的前期投入,但钱够不代表值得做:这个类目里新品牌活跃很多,2026 年新品牌新上架里只有 33.33% 赚钱,66.67% 不赚钱,而且近几个月新上架里亏损产品持续增加,说明竞争在变差,不是在变好。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显处于同质化和价格竞争区间。 目前可识别样本里,整体盈利率只有18.52%,而新品盈利率也只有31.58%;更关键的是,新品牌新品盈利率仅33.33%,新品牌新品不盈利率高达66.67%,说明多数新入场者都在试错,且不是靠稳定需求赚钱。
这个市场不值得进入,已经明显走向饱和且接近价格战。 新品端只有少数能做到15%+利润率,真正把市场做穿透的主要是老品牌或带明显差异化的新品牌;对小品牌来说,如果没有更强的产品创新和更重的投放,基本很难稳定赚钱。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FQ1MGWJ3 | Miniguysa | 2025-10-05 | Yes | $12.99 | 100pcs | $1299.0 | 19.82% | $257.47 | |
![]() | B0DGFQ3FGZ | Kinggrand Kitchen | 2024-10-19 | Yes | $12.96 | 100pcs | $1296.0 | 16.67% | $216.05 |
![]() | B0FQ1D4H8V | Miniguysa | 2025-10-16 | Yes | $9.99 | 100pcs | $999.0 | 19.07% | $190.51 |
![]() | B0GXCVYK5R | OAKDOLCHE | 2026-04-16 | Yes | $9.99 | 100pcs | $999.0 | 14.15% | $141.36 |
![]() | B0GQYV6J9R | WENQING | 2026-03-03 | Yes | $11.28 | 100pcs | $1128.0 | 10.06% | $113.48 |
![]() | B0FQ11DGLM | Miniguysa | 2025-10-16 | Yes | $10.99 | 50pcs | $549.5 | 15.23% | $83.69 |
![]() | B0G2517VP3 | Dreyoo | 2025-11-13 | Yes | $12.24 | 50pcs | $612.0 | 13.15% | $80.48 |
![]() | B0F9L2F9RT | Elementi | 2025-06-13 | Yes | $9.02 | 50pcs | $451.0 | 13.72% | $61.88 |
![]() | B0CY58LCG3 | Wingcases | 2024-03-15 | Yes | $9.77 | 50pcs | $488.5 | 11.51% | $56.23 |
![]() | B0CY5KR429 | Wingcases | 2024-03-15 | Yes | $9.76 | 50pcs | $488.0 | 11.07% | $54.03 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQ1MGWJ3 | Miniguysa | 2025-10-05 | Yes | $12.99 | 100pcs | $1299.0 | 19.82% | $257.47 | |
![]() | B0FQ1D4H8V | Miniguysa | 2025-10-16 | Yes | $9.99 | 100pcs | $999.0 | 19.07% | $190.51 |
![]() | B0GXCVYK5R | OAKDOLCHE | 2026-04-16 | Yes | $9.99 | 100pcs | $999.0 | 14.15% | $141.36 |
![]() | B0GQYV6J9R | WENQING | 2026-03-03 | Yes | $11.28 | 100pcs | $1128.0 | 10.06% | $113.48 |
![]() | B0FQ11DGLM | Miniguysa | 2025-10-16 | Yes | $10.99 | 50pcs | $549.5 | 15.23% | $83.69 |
![]() | B0G2517VP3 | Dreyoo | 2025-11-13 | Yes | $12.24 | 50pcs | $612.0 | 13.15% | $80.48 |
这个市场不值得进入:新品成功率只有31.58%,失败率68.42%,而且旧品牌已经把利润压到很薄,明显是高竞争、低容错的市场。对新品牌来说,只有少数真正有差异化的新品能跑出来,但整体不构成可复制的好机会。
从数据看,市场里真正赚钱的新品牌新品只有6个,对应的新品盈利率31.58%;但非盈利新品有13个,失败面明显更大。更关键的是,老品牌新品几乎没有形成可复制的胜利:Kinggrand Kitchen 11个产品里只有1个盈利,10个亏损;它的老款主力 ASIN B0DGFQ3FGZ 虽然能赚,月销100件、月营收1296美元、利润率16.67%,但同品牌后续新品大量失守,说明这个类目已经进入靠老牌和老链接硬扛、靠微小改款互相内卷的阶段。WENQING 的情况更典型,5个非盈利新品对上1个盈利新品,说明新品进入后很容易被同质化和价格战吞掉。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:2025年后新品牌进入变快,但赚钱结果明显变差,已经进入高风险、接近价格战的状态。 现有数据里,新品牌成功率只有33.33%(18个新品牌新品里仅6个赚钱),而66.67%亏损;到2026年,利润更集中在“看起来像新品、但本质上是旧品牌/强运营打法”的少数案例,新进入者的失败明显在加速。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 4 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |