- Benchmark ASINB0GKCD3MFK
- MarketplaceUS
- Category ID2975379011
- Analyzed Products
- Keyworddog supplies, cat supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，属于明显的价格战高风险区。 现有数据里，新品牌和老品牌的新发布产品都没有跑出可复制的盈利结果，新品成功率是 0%，而新品利润区间只有 -17.10% 到 12.55%，说明这里不是“难做”，而是“进去就很容易亏”。
证据非常集中：市场里只有 2 个新品牌，Shivering Love 和 Gemoioio，合计 3 个新发布产品全部失败；老品牌 Jasper 的新款 B0GFPDNMV9 也失败，说明不是新手不行，而是整个新品环境都不行。 从时间上看，2026 年新发布的 4 个样本全部落在“未盈利”区间，没有任何一档达到健康利润；产品形态也高度同质化，像 B0GSGFN3PT、B0GV9PG6GC、B0FG27CS71 这类都只是双头刷、长柄、颜色变化、套装数量变化，缺少真正差异化。更关键的是，Jasper 作为老品牌还有一款旧品 B0GKCD3MFK 能做到约 23.41% 毛利、月销 50、月收约 84,950 美元，说明市场利润被老牌高价款吃走，但它的新款仍然失败，这代表新进入者要面对的是已经成型的强势玩家和非常强的价格压制，不是单靠常规铺货能打穿的市场。
对大品牌来说，这里也不是好进场，而对小卖家更不适合。 如果你硬要做，大品牌必须有明显的品牌外溢、研发升级或渠道优势，参考对象只能看 Jasper 的高价旧款 B0GKCD3MFK，但它的新款都没跑出来，说明连老牌都不是稳胜；小卖家这边没有任何可信的成功样本，<300 reviews/年的真正成功案例基本看不到，Shivering Love 和 Gemoioio 反而是失败样本。你的预算 500,000 CNY 表面上够做单个 ASIN 的前期投入，但这类市场真正卡住你的不是起步钱，而是后续品牌、内容、投放和差异化成本；在当前价格战环境下，预算够进场，不够保证活下来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入这个市场。 这个类目已经是明显的价格战区，市场里可识别产品的盈利率是0%，新上架产品的盈利率也是0%；再加上新品牌/老品牌的新发布产品全部都没有跑出正向结果，说明这里不是“有机会但难做”，而是“进去就很容易亏”。
从预算看，500,000 CNY 当然“能进场”，但这不等于“能打赢”。 你当前预算约合 69,000+ USD，远高于单个样本产品的起步投入：Shivering Love 的 10 支装宠物牙刷单款，按售价 $4.99 计算，单品毛利率是 -46.24%，连基础履约和头程都盖不住；同品牌另一款也没有跑出可见销量。老牌 Jasper 的 Microbrush 牙刷套装售价 $16.99，样本里能看到 50 单/月、月收入约 $84,950，但该品牌新发布款 B0GFPDNMV9 依然是亏损，说明老品牌也只能靠更高售价和既有品牌力硬撑，不是小卖家可以照搬的路径。市场里看到的“唯一差异化”大多只是颜色、套装数量、双头刷头这类基础变化，没有形成足够强的护城河；而且新品牌新上架全部失败，意味着如果要竞争，极可能需要更重的投放和更高的品牌成本，你给的预算只够前期上架，不够长期硬扛。
给你的直接判断：小卖家不该进，做大品牌也不值得现在进。 这类目没有真正的“小而美成功样本”（<300 reviews/年且持续盈利的案例没有看到），反而更像是被老品牌和低价堆量款挤压的市场。若一定要看标杆，Big Brand 只能参考 Jasper 的高价套装思路，但它的新款同样失败；Small Business 这边没有可信的成功案例可跟，不应拿 Shivering Love 这种新品牌失败样本当模板。最终判断：市场不可进入，尤其不适合小卖家；大品牌也只有在愿意做重投入、重品牌、重差异化时才勉强可考虑，但当前数据仍然不支持进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 宠物牙齿清洁湿巾/指套湿巾：比牙刷更容易上手，适合不配合刷牙的狗猫，单次使用成本也低。
- 宠物口腔喷雾：无需张嘴刷牙，适合临时除口气和日常维护，购买门槛低、使用速度快。
- 可舔型牙膏/口腔凝胶：与手动刷牙相比更容易被宠物接受，尤其适合先建立口腔护理习惯的家庭。
- 洁牙咀嚼零食/洁牙骨：把“护理”转成喂食场景，操作最省事，适合作为刷牙替代或补充方案。
- 饮水添加型口腔护理液：直接加入饮水中，几乎零操作，适合怕麻烦或宠物抗拒口腔接触的用户。
- 一次性指套刷/硅胶指套刷：比长柄牙刷更便宜、更直观，控制感更强，适合新手试水。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：新品牌和老品牌的新发产品全部失败，且当前已明显进入价格战/饱和区。 目前可见的新发布产品 4 个里，成功率是 0%，全部是未盈利；按利润带看，已知利润率里 50% 低于0%，20%在0%到10%之间，只有1个老品牌旧款做到23.4%，这说明赚钱主要靠老品存量，不是靠新进入。
New products with Highest revenueLeast investment in new productsMost investment in new productsShivering Love
Recent Monthly Revenue (USD):-(-)B0GSGFN3PT (5/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H532CGJBBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsJasper
Recent Monthly Revenue (USD):-(-)B0GFPDNMV9Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$849.50(50pcs/month)B0GKCD3MFK (4.8/5 (5 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色单色外观，视觉更柔和，容易吸引点击
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- 三支装小刷头，适合幼犬/幼猫，定位更明确
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- 超软刷毛+小头设计，和常规长柄牙刷区别明显
B0GV9PG6GC (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 15支多色装，和单支/三支装差异最大
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- 双头弯柄+长柄结构，外观与普通款区分明显
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- 适合多宠家庭按颜色分类，购买理由清晰
B0FG27CS71 (4.5/5 (122 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是值得进入的市场：新品利润几乎全线失守，且新品牌 2 个全败、老品牌新款也全败，已经是明显的价格战/过度同质化市场。 用户预算 50万CNY 虽然不低，但在这里不是“够不够钱”的问题，而是即使投入也很难打穿；如果要进，只能靠明显创新、品牌力或更重的营销，但这已经超出单个ASIN前期预算能解决的范围。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GKCD3MFKJasper2024-11-03No$16.9950pcs$849.523.41%$198.87
B0CSSPHBBFH&H Pets2024-01-19No$7.59-pcs$--8.76%$-
B09QLYV4NVH&H Pets2022-01-23No$7.99-pcs$-10.95%$-
B0C99XG35DVINGVO2023-06-25No$6.21-pcs$--19.27%$-B0FG27CS71Nuenen2025-06-30No$5.99-pcs$--14.11%$-B0GSGFN3PTShivering Love2026-03-13No$4.99-pcs$--46.24%$-B0GV9PG6GCGemoioio2026-03-29No$6.5-pcs$--5.87%$-B0H532CGJBShivering Love2026-06-13No$--pcs$--%$-B0D3NL2YFWH&H Pets2024-04-04No$--pcs$--%$-B0GFPDNMV9Jasper2026-01-08No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GSGFN3PTShivering Love2026-03-13No$4.99-pcs$--46.24%$-B0GV9PG6GCGemoioio2026-03-29No$6.5-pcs$--5.87%$-B0H532CGJBShivering Love2026-06-13No$--pcs$--%$-B0GFPDNMV9Jasper2026-01-08No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌和老品牌的新发布几乎都没有跑出盈利，已经是高风险、偏价格战的环境。 你当前预算是50万人民币，但在这个类目里，预算并不能换来安全性；相反，现有数据更像是在告诉你：连头部和老牌玩家都没把新产品做成，普通新卖家进去大概率只会继续亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Shivering LoveGemoioioJasper#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的价格战高风险区。 近期新品进入几乎全军覆没：新品牌 Shivering Love、Gemoioio 的新上架新品 100% 亏损，整体新品牌新品成功率 0%，市场新上架新品盈利率也只有 0%；同时系统给出的新品利润区间是 -17.10% 到 12.55%，说明大多数新进入者连基本利润都守不住。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases