
结论很明确:这个市场不值得进入,当前已经是低利润、强竞争的红海。 用户预算50万人民币表面上能覆盖单个ASIN的前期启动,但在这个类目里,预算不是核心问题,核心问题是利润被压到很低、成功样本几乎没有,而且新品牌根本没有跑出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 用户预算500000 CNY表面上足够覆盖单个ASIN的前期启动,但市场本身已经陷入高压价格竞争,入场后很难做出健康利润,更不适合小品牌,更不适合大品牌拿来当低风险扩张市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是价格战环境,且对新卖家明显不友好。 现有数据里,新增品牌数为0,但新上架产品只有1个,而且该新产品直接由老品牌SLSON推出并盈利;同时,已能看到的新产品盈利率是0.00%,新产品利润区间只有-5.56%到7.13%,说明不是“有钱就能进”,而是进入后也很难把利润做出来。
这个市场不值得进入:利润率几乎被压在低位,样本里没有任何可复制的高利润新机会,且新品牌没有形成真正的成功样本,反而是老品牌和现有玩家在互相挤压。对大品牌来说也不是好盘子,因为要么靠更重的品牌投放,要么靠更强的产品创新,但当前数据看不到足够回报。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B09PGRHNGY | Best Pet Supplies | 2021-12-30 | No | $7.58 | 200pcs | $1516.0 | -11.51% | $-174.49 |
![]() | B09PGQGMDH | Best Pet Supplies | 2021-12-30 | No | $6.99 | 500pcs | $3495.0 | -4.51% | $-157.62 |
![]() | B09PGR35QD | Best Pet Supplies | 2021-12-30 | No | $7.58 | 200pcs | $1516.0 | -9.33% | $-141.44 |
![]() | B09PGS7C56 | Best Pet Supplies | 2021-12-30 | No | $7.51 | 200pcs | $1502.0 | -8.0% | $-120.16 |
![]() | B09PGRDGCW | Best Pet Supplies | 2021-12-30 | No | $7.97 | 200pcs | $1594.0 | -5.68% | $-90.53 |
![]() | B09PGRFRVS | Best Pet Supplies | 2021-12-30 | No | $7.78 | 200pcs | $1556.0 | -4.21% | $-65.5 |
![]() | B09PGS4H7Z | Best Pet Supplies | 2021-12-30 | No | $7.76 | 200pcs | $1552.0 | -3.73% | $-57.88 |
![]() | B09PGS49DG | Best Pet Supplies | 2021-12-30 | No | $7.56 | 200pcs | $1512.0 | -1.65% | $-24.94 |
![]() | B09KZDTCD2 | Best Pet Supplies | 2021-11-03 | No | $8.81 | 200pcs | $1762.0 | 3.2% | $56.39 |
![]() | B09KZLXQTJ | Best Pet Supplies | 2021-11-03 | No | $8.69 | 100pcs | $869.0 | 7.08% | $61.53 |
![]() | B09KZBKXWN | Best Pet Supplies | 2021-11-03 | No | $8.88 | 100pcs | $888.0 | 7.81% | $69.36 |
![]() | B09H44MRP8 | Best Pet Supplies | 2021-09-25 | No | $8.99 | 200pcs | $1798.0 | 4.1% | $73.72 |
![]() | B09H44ZB5J | Best Pet Supplies | 2021-09-25 | No | $8.79 | 200pcs | $1758.0 | 6.5% | $114.27 |
![]() | B09H44BDSY | Best Pet Supplies | 2021-09-25 | No | $8.93 | 200pcs | $1786.0 | 6.86% | $122.52 |
![]() | B09KZM3S1D | Best Pet Supplies | 2021-11-03 | No | $8.83 | 200pcs | $1766.0 | 6.97% | $123.1 |
![]() | B09KZPN2T2 | Best Pet Supplies | 2021-11-03 | No | $8.91 | 200pcs | $1782.0 | 8.12% | $144.7 |
![]() | B09KZBL98J | Best Pet Supplies | 2021-11-03 | No | $8.63 | 300pcs | $2589.0 | 6.57% | $170.1 |
B0CPPSY2JH | SLSON | 2024-01-19 | No | $9.18 | 600pcs | $5508.0 | 3.24% | $178.46 | |
![]() | B0CCXQ8DLS | Jowxsx | 2023-07-27 | No | $6.99 | -pcs | $- | 3.1% | $- |
![]() | B0CXDL1844 | Give Me a Paw | 2024-03-07 | No | $5.9 | -pcs | $- | -29.36% | $- |
这个市场不值得进入:新品盈利率是0%,整体可识别利润率也接近零,且样本里几乎所有成功都被老品牌垄断,已经是典型的价格战红海。对大品牌和小商家都不是好市场;小商家想合法跑出来,几乎没有现实窗口。
这个市场不适合现在进入,核心问题不是“能不能做”,而是已经进入了低利润、低成功率的危险区。 现有数据里,整体可判定盈利的产品几乎为零,新品盈利率也是 0%,而近三年的新产品发布基本没有形成有效的盈利积累;再加上最新可见样本里 SLSON 的新发 ASIN B0H9QLWYSM 仍处在“太早无法判断”阶段,说明市场没有出现清晰、可复制的赢家信号。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |