- Benchmark ASINB0G2GLC6LH
- MarketplaceUS
- Category ID289932
- Analyzed Products
- Keywordstand mixer, tilt head mixer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经接近价格战区，而且新品牌成功率只有5.00%（2/40），属于明显高风险市场。 12个新品牌里，真正能跑出盈利新品的只有 Vikaluz；其余新品牌多数要么亏损、要么还没跑起来，说明这不是一个靠普通选品就能轻松切入的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 你有 50万 CNY，按样本里“新发布产品”的最低/中位投入门槛约 11,542 USD（约 8.3万 CNY）来看，预算本身够做单个 SKU 的前期启动；但市场已经明显偏向低利润和高失败，投入够不等于值得进。
Early sourcing + logistics + marketing budget (USD)$11,542.48 - $11,542.48Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?9.09%New listing success rate (old brands):0.00%New listing success rate (new brands):5.00%Which new brands have these successful new listings?Alternatives- 大容量手持电动打蛋器：价格通常更低、收纳更省空间，足够覆盖打发蛋白、奶油、搅拌蛋糊等高频轻量需求；对不常做面包的人来说，替代性很强。
- 带搅拌桶的手持搅拌器套装：保留“桶+搅拌”体验，但成本和体积都明显低于台式和抬头式搅拌机，适合预算敏感、厨房空间有限的用户。
- 面包机揉面/和面一体机：如果用户购买台式搅拌机主要是为了面团处理，面包机在揉面与基础发酵上更省事，学习成本低，且常常比台式搅拌机更便宜。
- 食品处理器带揉面功能款：对于饼干面团、派皮、碎拌类任务，食品处理器上手更简单、效率更高，且通常一机多用，能替代部分搅拌场景。
- 高功率浸入式搅拌棒配搅拌杯：适合少量打发、拌糊、奶昔、酱料等场景，价格低、清洗快、占地小，是轻度烘焙用户的低门槛替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/进入价格战区，且新品牌成功率不够健康。 500000 CNY 的预算虽然足够覆盖单个ASIN的前期投入，但这不是优势，因为市场里大多数新品利润都压在10%~20%区间，下限很低，说明竞争已经很硬，靠低价硬冲会非常危险。
Least investment in new productsNew products with Highest revenueMost investment in new productsVikaluz
Recent Monthly Revenue (USD):$4,022.50(50pcs/month)B0G2GGN9W4 (4.2/5 (39 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$3,266.00(50pcs/month)B0G2GLC6LH (4.4/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsHamilton Beach
Recent Monthly Revenue (USD):$47,655.00(500pcs/month)B09Y9LHFJ5 (4.2/5 (16195 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$32,630.00(500pcs/month)B00OFU083U (4.2/5 (16194 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$32,420.00(500pcs/month)B01ELH85RW (4.2/5 (16195 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsVEVOR
Recent Monthly Revenue (USD):-(-)B0H93LD7H8 (5/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0H92N45CF (5/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0H93GBHJS (5/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 粉色复古外观，图片辨识度高，容易吸引点击
- |
- 圆润造型和装饰感强，和常见银色机型差异明显
- |
- 适合喜欢厨房颜值和礼品属性的用户
B07Y8VK3TL (4.2/5 (1614 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 立式+手持二合一，功能形态明显不同于常规台式机
- |
- 经典红色机身，视觉冲击强，易被快速注意到
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- 适合空间有限、想一机多用的家庭用户
B00OFU083U (4.2/5 (16194 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入价格战区，且新品牌成功率只有4.55%，属于高风险且偏饱和的市场。 目前不是“有机会”的状态，而是“少数老牌和少数重投品牌在硬撑”的状态；对小卖家不友好，对大品牌也不建议贸然下场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09BVDKSTNKitchen in the box2021-08-04Yes$82.121000pcs$82120.027.51%$22591.22B09Y9LHFJ5Hamilton Beach2022-04-19Yes$95.31500pcs$47655.027.38%$13047.94B00OFU083UHamilton Beach2014-10-13Yes$65.26500pcs$32630.015.91%$5191.44B01ELH85RWHamilton Beach2016-04-29Yes$64.84500pcs$32420.014.78%$4791.68
B0BWM9V3SKKitchen in the box2021-08-04Yes$81.9200pcs$16380.026.65%$4365.27
B09BVFKNB5Kitchen in the box2021-08-04Yes$78.51200pcs$15702.026.42%$4148.47
B07VJSSDV9Hamilton Beach2019-07-18Yes$59.97500pcs$29985.013.58%$4071.97
B09BVDJKGPKitchen in the box2021-08-04Yes$76.43200pcs$15286.025.81%$3945.32
B0BGP4BRPVKitchen in the box2022-10-24Yes$77.83100pcs$7783.026.26%$2043.82B07Y8VK3TLCULINARY CHEF2019-09-23Yes$95.8750pcs$4793.525.11%$1203.65
B0FB5BKD73Electactic2025-05-28Yes$90.3950pcs$4519.514.49%$654.88B0G2GGN9W4Vikaluz2025-11-16Yes$80.4550pcs$4022.513.53%$544.25B0G2GLC6LHVikaluz2025-11-16Yes$65.3250pcs$3266.012.28%$401.07
B09PQ96SJ9CULINARY CHEF2022-01-04Yes$65.050pcs$3250.010.52%$341.9Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2GGN9W4Vikaluz2025-11-16Yes$80.4550pcs$4022.513.53%$544.25B0G2GLC6LHVikaluz2025-11-16Yes$65.3250pcs$3266.012.28%$401.07#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌已经明显打不动，老品牌在主导，且新产品成功率只有4.55%（2/42），失败率高达95.24%（40/42），属于高风险、强竞争市场。 对小品牌来说，能合法跑出来的真实样本只有 Vikaluz 的 B0G2GGN9W4 和 B0G2GLC6LH，但它们并不是“低投入轻松胜出”的案例，而是靠 1.15 万美元级别的启动预算、2合1结构、自动旋转碗和更强的功能组合才勉强成立；对大品牌来说，Hamilton Beach 这类老牌仍能吃到利润，但它的新产品全部不赚钱，说明市场更偏向存量品牌防守而不是增量扩张。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VikaluzNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OLIXISNEWBULIGOther#Success Rate by Entry Time
Listing这个市场现在不值得进，已经明显走向过热和价格战。 近一年的新品牌新发布几乎全军覆没：新品牌新发布盈利率只有5.26%，非盈利率高达94.74%；近期开出的新产品里，2026年新增30个非盈利新产品，只看到2个可确认盈利的新发布，说明竞争正在快速加剧而不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 2 0 0 0 9 2026 0 0 1 0 0 0 0 31 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 1 2 0 0 0 3 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 6 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 1 0 0 0 0 13 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHamilton BeachB00OFU083U (4.2/5 (16194 Reviews))Hamilton Beach Classic Stand and Hand Mixer, 4 Quarts, 6 Speeds with QuickBurst, Bowl Rest, 290 Watts Peak Power, Red (64654)
This listing is deemed profitablePrice (USD)$65.26Released TypeOld Release (2014-10-13)Brand is an old entry in this marketSize and Weight37.1 x 27.4 x 24.6 cm, 2313.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
红色经典机身，更偏复古家用风格, 一机双用的立式+手持二合一结构，带可侧移搅拌碗Key Buying Motive
2合1设计，可从底座拆下作为手持搅拌器使用，兼顾立式重负载与快速手持操作Target Customers
适合厨房空间有限、但又想同时满足日常打发和和面需求的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$32,630.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.32% / 15.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.81% / -15.22%Peak / Non PeakSales & BSR Performance
CULINARY CHEFB07Y8VK3TL (4.2/5 (1614 Reviews))CULINARY CHEF 4.5L Retro Stand Mixer (Pink), 4.75 Quart
This listing is deemed profitablePrice (USD)$95.87Released TypeOld Release (2019-09-23)Brand is an old entry in this marketSize and Weight38.0 x 31.0 x 23.0 cm, 3175.00gProfitable Factors
Based on old ASINDistinct functions and featuresDistinct functions and featuresUnique appearance designDesign & Appearance
粉色复古外观在同类搅拌机中辨识度较高，偏向装饰性与礼品属性, 复古造型+圆润机身的台式搅拌机设计，和常见黑白银简约款形成明显区隔Key Buying Motive
4.5L容量、8档位+脉冲、行星搅拌与抬头式结构结合，兼顾家用烘焙与外观卖点Target Customers
偏好复古粉色厨房风格、同时需要中大容量家用烘焙搅拌机的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,793.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.02% / 25.11%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.06% / 2.15%Peak / Non PeakSales & BSR Performance
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