- Benchmark ASINB0DRZPMC35
- MarketplaceUS
- Category ID289931
- Analyzed Products
- Keywordelectric kettle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，核心原因不是“没机会”，而是机会被大品牌用低价和品牌力吃掉了，小商家几乎没有可复制的成功样本。 目前只看到 1 个可识别的新成功产品，来自 Amazon Basics 的 B0DRZPMC35，售价 $23.39，月销 300 件，月收入约 $7,017，利润率 13.36%，前期投入约 $49,119；这说明市场能跑通，但跑通方式更像是大品牌强推，不是普通创业者友好的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 目前能看到的有效样本几乎只有 Amazon Basics 的单个新款 B0DRZPMC35，表面上是 100% 盈利、100% 新品盈利，但这不是市场机会，而是样本太少，不能代表真实竞争环境；同时可见的历史新品发布几乎为空，市场趋势数据不足以证明这是一个可规模化、可复制的机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 手动打蛋器（不插电、价格更低，适合少量搅拌/打发）
- 硅胶刮刀＋搅拌碗的手工拌合方案（更便宜，适合面糊、奶油霜等简单混合）
- 搅拌杯/摇摇杯配球形搅拌器（最省事，适合蛋白粉、饮品、调味酱）
- 一次性电动奶泡器/小型奶泡棒（比手持搅拌机更便宜，也更易收纳，适合少量打发）
- 料理机/迷你食物处理器（如果用户主要是切碎、酱料和少量混合，可替代但用途更集中）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进，结论很明确：当前样本里几乎没有可证明的市场扩张空间，只看到 Amazon Basics 这一类大品牌用单个新品就做到 700,700 美元/月收入、13.36% 利润率、85 条评价，说明它更像是品牌强推型机会，不是中小卖家机会。 同时，市场时间趋势几乎没有形成可见的新品牌持续涌入，但这不是机会强，而是公开可见的新入局数据太少；在这种情况下，不能把它当成低门槛市场看待，更不适合小卖家硬冲。
Least investment in new productsNew products with Highest revenueMost investment in new productsAmazon Basics
Recent Monthly Revenue (USD):$7,017.00(300pcs/month)B0DRZPMC35 (4.5/5 (85 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0DRZPMC35 (4.5/5 (85 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前数据几乎被 Amazon Basics 一家独占，利润看起来只有 13.4%，但要拿到这种结果需要大约 4.9 万美元的前期投入和明显的品牌力量，不是普通小商家能复制的。对大品牌来说“勉强可做”，对小商家来说是高风险且不推荐。
证据很直接：目前可识别的利润样本只有 1 个产品，且 100% 落在 10%~20% 利润区间，连 20% 以上都没有，说明不是高利润空间，而是靠品牌力+低价在跑量。唯一的成功新品是 Amazon Basics 的 B0DRZPMC35（6-Speed Electric Hand Mixer），售价约 $23.39，近月销量 300 件，近月收入约 $7,017，近月利润约 $937，前期投入约 $49,119，其中广告就占约 $11,046；但这条样本的成功品牌是老牌大品牌，不能算小商家成功案例。市场里新品牌新上架产品的盈利率表面是 100%，但样本只有这一条，完全不能代表小商家普遍机会；反而它的成功原因明确写着是 BRAND_POWER 和 LOW_PRICE，这意味着没有品牌积累和足够预算，难以复制。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DRZPMC35Amazon Basics2026-04-07Yes$23.39300pcs$7017.013.36%$937.48Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0DRZPMC35Amazon Basics2026-04-07Yes$23.39300pcs$7017.013.36%$937.48#New Product Success Rates
Listing这个市场不适合进入：当前只有1个可识别样本，而且全部盈利与新发布成功都集中在 Amazon Basics 的单一 ASIN（B0DRZPMC35）上，说明不是“新品牌普遍能赢”，而是大品牌借品牌力和低价拿走了唯一的成功样本。 对小商家来说，合规成功案例几乎不存在；对大品牌来说，能做，但必须投入明显高于基础上架预算，且需要品牌力/投放能力，不是靠普通铺货就能打进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon BasicsNo data available#Success Rate by Entry Time
Listing这不是一个适合进入的市场。 目前能看到的有效新进入样本几乎只有 Amazon Basics 的 B0DRZPMC35，成功是靠品牌力+低价拿下的，说明这类市场不是给普通新品牌或小商家准备的；更关键的是，当前没有任何“真新品牌”可以证明低门槛成功，反而像是大品牌先占位。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon BasicsB0DRZPMC35 (4.5/5 (85 Reviews))Amazon Basics 6-Speed Electric Hand Mixer with Turbo and Stainless Steel Whisk, Snap-On Storage Case, 250 Watts, Black
This listing is deemed profitablePrice (USD)$23.39Released TypeNew Release (2026-04-07)Brand is a new entry in this marketSize and Weight22.9 x 21.5 x 11.3 cm, 854.00gProfitable Factors
Established brand with longevityLow pricing strategyKey Buying Motive
6档调速+脉冲，满足打发、搅拌和面糊等多场景需求；带快拆收纳盒，提升收纳便捷性。Target Customers
面向追求性价比、希望厨房小家电收纳整洁的家庭烘焙/日常烹饪用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,017.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.61% / 13.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-11.71% / -5.96%Peak / Non PeakSales & BSR Performance