- Benchmark ASINB0G2GLC6LH
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordstand mixer, electric hand mixer, kitchen mixer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，且已经进入明显的价格战和拥挤状态。 新品整体盈利率只有13.64%，而新品牌新品成功率仅3.45%，失败率高达93.33%；最近一年新增44个新品里，35个直接亏损，最近几个月新增几乎清一色失败，说明市场不是在扩张，而是在快速内卷。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，且用户预算只能覆盖入场门槛的一小段，连“长期打赢”的资金都不够。 新品建议预算的最低线是4585.6312美元，中位数是20036.189472美元，最高到23650.305781美元；而用户预算是500000.00 CNY（约7万美元级别），表面上够过最低线，但在这个类目里真正的难点不是“能不能下单”，而是大量新品靠重投放和品牌势能才能跑出来，普通新卖家很难复制。
Early sourcing + logistics + marketing budget (USD)$4,585.63 - $23,650.31Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?31.81%New listing success rate (old brands):35.71%New listing success rate (new brands):3.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 搅拌棒/手持搅拌器套装：比站立式或电动打蛋机更便宜、占空间更小，适合少量蛋液、奶油、调味汁的快速混合，用户不想买整机时很容易接受。
- 硅胶刮刀 + 手动打蛋器组合：几乎零学习成本，价格低、清洗快，足以应对日常烘焙中对蓬松度要求不高的场景，适合轻度用户替代电动搅拌。
- 料理机/小型食物处理器（带搅打杯）：对部分“需要混合但不追求精细打发”的需求更有替代性，很多家庭本来就有，属于更容易复用的既有厨房电器。
- 一次性预拌粉/半成品烘焙原料：对于“不想买搅拌机只是为了做蛋糕/饼干”的用户，直接买预混粉、预拌酱或半成品面糊能显著降低设备依赖与失败率。
- 全自动面包机或一体式厨师机的低配替代方案：如果用户真正需求是做面团或面包，而不是“打发/搅拌”，面包机往往比单独买搅拌机更省事，且可替代部分混合、揉面流程。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入。 核心原因很直接：新品牌里成功率只有13.64%，而且新品牌样本里已经出现了明显的低利润和失败样本，说明这里不是“新手友好”市场；同时，成熟品牌能赚钱主要靠更高客单价、功能差异和更强品牌势能，普通新卖家很难复制。
New products with Highest revenueShowvigor
Recent Monthly Revenue (USD):-(-)B0H55QJX8RBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$10,206.00(700pcs/month)B0GR9KH3CP (3.9/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$14,430.00(1000pcs/month)B0G1TL1JKS (4.2/5 (1975 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsYomelo
Recent Monthly Revenue (USD):$41,123.00(850pcs/month)B0D2RC6MYG (4.4/5 (7257 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$38,964.00(850pcs/month)B0F8QK4SDB (4.4/5 (7257 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$31,836.00(700pcs/month)B0F8QLZFH4 (4.4/5 (7257 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsVikaluz
Recent Monthly Revenue (USD):$3,266.00(50pcs/month)B0G2GLC6LH (4.4/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsChefCrafts
Recent Monthly Revenue (USD):-(-)B0H8TGWQVH (4.8/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H8TNF6QQ (4.8/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GSQPC6TFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 红色机身最醒目，货架上更容易被点开
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- 800W大功率+6件配件，功能感最强
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- 透明收纳盒突出整洁收纳，适合家庭烘焙用户
B0CWGX6JWS (4/5 (2355 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 香槟金+数显触控，外观最有高级感
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- 9档调速和软启动，配置更细腻
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- 卡扣收纳盒+轻巧机身，适合重视收纳和现代感的用户
B0F8QKFZCP (4.4/5 (7257 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于高竞争、接近价格战的市场，且正在快速被新品牌挤压。 新品里能稳定赚钱的只剩少数老牌/强势品牌，新品牌想靠普通打法成功概率很低，小商家尤其不适合硬闯。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09BVDKSTNKitchen in the box2021-08-04Yes$82.121000pcs$82120.027.51%$22591.22
B000TVWFEYCuisinart2017-08-24Yes$49.881000pcs$49880.033.52%$16719.78
B09Y9LHFJ5Hamilton Beach2022-04-19Yes$95.31500pcs$47655.027.38%$13047.94B0D2RC6MYGYomelo2024-04-26Yes$48.38850pcs$41123.029.11%$11970.91
B08XFJ7CKGHamilton Beach2021-02-24Yes$33.272000pcs$66540.017.3%$11511.42B0F8QK4SDBYomelo2025-05-15Yes$45.84850pcs$38964.026.83%$10454.05
B07PH42R3HHamilton Beach Professional2019-03-08Yes$42.87900pcs$38583.026.4%$10185.92B0F8QLZFH4Yomelo2025-05-15Yes$45.48700pcs$31836.027.65%$8802.66
B0BGRW6DSJYomelo2022-09-29Yes$44.76700pcs$31332.026.22%$8215.26
B0D9YBRB4ZYomelo2024-08-22Yes$40.85700pcs$28595.024.62%$7040.09
B0CZL3VB11Yomelo2024-04-01Yes$37.18700pcs$26026.024.07%$6264.46
B0CP58QF81Yomelo2023-11-29Yes$39.19700pcs$27433.022.53%$6180.66
B0D2R8S7N5Yomelo2024-04-26Yes$36.88700pcs$25816.023.81%$6146.79B0F8QKFZCPYomelo2025-05-15Yes$36.75700pcs$25725.023.73%$6104.55
B0F8QKV9KLYomelo2025-05-15Yes$35.88700pcs$25116.023.07%$5794.27
B0CMTB9VYYYomelo2023-11-07Yes$37.82700pcs$26474.021.61%$5721.04
B0BLV8BKTFYomelo2022-11-09Yes$37.29700pcs$26103.021.07%$5499.91
B0D1DHY12CHamilton Beach2024-04-10Yes$39.58600pcs$23748.022.76%$5405.05
B0DPNKPWK2BELLA2024-12-05Yes$59.96500pcs$29980.017.8%$5336.44
B00OFU083UHamilton Beach2014-10-13Yes$65.26500pcs$32630.015.91%$5191.44Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FL19V1NNLord Eagle2025-08-03Yes$33.12200pcs$6624.022.68%$1502.33
B0FL186TTCLord Eagle2025-08-03Yes$32.99200pcs$6598.020.56%$1356.55
B0GH8M88L3Lord Eagle2026-01-16Yes$48.98100pcs$4898.026.96%$1320.51
B0GF15TVX8LILPARTNER2026-01-05Yes$32.44200pcs$6488.017.84%$1157.46
B0G4RBWTJPLILPARTNER2025-12-02Yes$32.23200pcs$6446.017.68%$1139.66B0G2GLC6LHVikaluz2025-11-16Yes$65.3250pcs$3266.012.28%$401.07#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌几乎没有真实空间，已经接近价格战/高门槛市场。 新品总体盈利率只有13.64%，新品牌新品盈利率只有3.45%，而新品牌新品不盈利率高达93.33%；同时市场里老品牌新品盈利率35.71%，明显强于新品牌，说明机会被成熟品牌和已有链接型产品牢牢占住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LILPARTNERLord EagleVikaluzNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NEWBULIGOLIXISWESTCOOKAIDOther#Success Rate by Entry Time
Listing结论很明确：这个市场已经进入高风险、偏过度拥挤的状态，不建议新卖家继续进场。 近一年新品成功率只有13.64%，而新品牌新品成功率更差，只有3.45%；同时，最近新品牌持续涌入，但几乎都在亏损，说明竞争正在加速变硬，不是变好。
证据非常直接： 市场里新品牌有8个，但旧品牌有13个；最近一年新增新品44个，其中只有6个算成功，35个明确亏损，成功率是13.64%，失败率高达85.37%。按时间看，2025年还能看到少量可赚钱新品，但到了2026年，几乎清一色变成亏损新品：2026年新增新品里，亏损样本大幅增加，3月、5月都出现集中爆发式上新，但对应的都是失败；这不是健康增长，而是典型的越卖越卷、越上越亏。价格层面也不友好，整体新产品可见利润区间只有2.75%到20.03%，说明大多数新品利润空间已经被压得很薄，属于明显的价格战环境。新品牌这边更惨，29个新品牌新品里只有1个成功，成功率3.45%；而且真正跑出来的只有 Vikaluz 的 B0G2GLC6LH，其他像 Showvigor、NEWBULIG、ChefCrafts 都是失败样本。再看 fake review 风险，Showvigor 的 B0G1TL1JKS 有1975条评论，已经很像高压营销型打法；NEWBULIG、ChefCrafts、Showvigor 多个新品都没有利润、没有销量，若要硬拼，很可能需要更激进的推广甚至更重的营销手段。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 2 2 0 0 8 2026 0 1 0 1 1 0 0 28 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 2 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 1 0 1 0 0 0 2 2025/12 0 0 0 1 0 0 0 5 2026/1 0 0 0 1 1 0 0 1 2026/2 0 0 0 0 0 0 0 5 2026/3 0 1 0 0 0 0 0 5 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 10 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
LILPARTNERB0BJ2FP22P (4.1/5 (9453 Reviews))Hand Mixer Electric, 450W Kitchen Mixers with Scale Cup Storage Case, Turbo Boost/Self-Control Speed + 5 Speed + Eject Button + 5 Stainless Steel Accessories, For Easy Whipping Dough, Cream, Gray
This listing is deemed profitablePrice (USD)$36.54Released TypeOld Release (2022-10-13)Brand is an old entry in this marketSize and Weight23.5 x 23.0 x 10.7 cm, 1438.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
带有量杯式收纳盒，一体化盒盖/底座设计，区别于常见单纯收纳包或普通收纳盒Key Buying Motive
将量杯与收纳盒合二为一，兼顾称量、收纳和防丢配件，且450W+5档+Turbo组合在同价位更实用Target Customers
适合厨房空间有限、希望一机多用且重视配件收纳与烘焙整理效率的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,308.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.24% / 18.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.95% / -0.75%Peak / Non PeakSales & BSR Performance
Yomelo 9-Speed Digital Hand Mixer Electric, 400W Powerful DC Motor, Hand Mixer Electric Handheld with Snap-On Storage Case, 5 Stainless Steel Accessories, Beaters, Dough Hooks, Whisk(Pink/White)
This listing is deemed profitablePrice (USD)$37.82Released TypeOld Release (2023-11-07)Brand is an old entry in this marketSize and Weight24.1 x 22.6 x 10.5 cm, 1261.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉白配色，明显偏向更柔和、礼品感更强的家用审美, 数字屏+触控按键的现代化面板，与常见旋钮式手持搅拌机相比更有科技感Key Buying Motive
9档数显触控调速、400W DC电机、软启动防飞溅、带收纳盒的完整配件组合Target Customers
更适合注重颜值、收纳便利和低噪音体验的家庭烘焙用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$26,474.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.93% / 21.61%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.68% / 5.36%Peak / Non PeakSales & BSR Performance
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