- Benchmark ASINB0DRZPMC35
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordhand mixer, electric hand mixer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经处在明显的高竞争、低利润挤压区。 50万人民币预算表面上够覆盖单个新品前期投入，但真正的问题不是钱够不够，而是进去后大概率被压进低利润和高失败率里；新上架产品盈利率只有16.00%，新品牌新品盈利率只有10.00%，而最近新产品的利润区间只在3.15%~13.09%，已经低于你要求的健康线。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 你虽然有50万人民币预算，表面上足够覆盖单个新品的前期投入，但市场已经明显被价格战和高失败率拖住；真正能跑通的新品极少，且不少“看起来成功”的样本都带有高压营销特征，不是小品牌可复制的稳健路径。
预算上，市场里近期新品的最低可行投入大约是3471美元，最高接近4891美元；你的50万人民币远高于这个门槛，单看钱是够的。可问题不在“能不能掏钱”，而在“掏钱后能不能活下来”：整体有利润的产品只占28.57%，新上架产品里只有16%能盈利，说明新品不是普遍可赚钱，而是少数样本在撑场面。更关键的是，成功样本分化很大：Amazon Basics 的 B0DRZPMC35 投入约4891美元，售价23.39美元，利润率13.36%，但它只有85条评论却已跑出收入；Lord Eagle 的 B0GWJBLQHY 投入约3471美元，利润率15.46%，月销300、月收入53.79万美元、828条评论；而同品牌的 B0GZ3VGCTT、B0GZ3F8LS9、B0GZ3PT96S 都落在10%~14%边缘甚至失败，说明这个类目对定价和差异化极其苛刻，普通打法很容易被挤出。小品牌里真正能当案例的只有 Lord Eagle 的 B0GWJBLQHY，属于少数低评论、白帽、且利润率刚过15%的真实成功；Toyvian 的 B0GS91SYPQ 只有6.2%利润率且几乎没销量，明显是失败样本，不该拿来参考。
最终建议：不要进入。 这不是适合大品牌或小品牌稳定切入的市场；如果硬要做，只能去学 Amazon Basics 的 B0DRZPMC35 和 Lord Eagle 的 B0GWJBLQHY 这种“低评论、高差异化、利润率≥13%~15%”的样板，但对小品牌来说，复制难度很高，而且一旦没有明显功能或外观差异，就会直接掉进低利润和高失败率区。
Early sourcing + logistics + marketing budget (USD)$3,471.25 - $4,891.49Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.00%New listing success rate (old brands):40.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手动打蛋器/搅拌器：最便宜、最容易买到，适合打发少量奶油、鸡蛋和简单面糊；虽然费力，但对低频使用者和预算敏感人群最具替代性。
- 硅胶刮刀 + 手持打蛋器组合：比电动手持搅拌器更便宜，清洗也更简单；适合只做轻量混合、拌匀和少量打发，不追求效率的人。
- 一次性或可重复手持奶油打发器/奶油枪：适合只需要打发奶油、做甜品装饰的用户，比电动手持搅拌器更省事，且无需插电。
- 搅拌杯/带盖摇摇杯 + 食材预混法：对蛋液、蛋奶液、薄面糊等低粘度混合物，先在容器里摇匀或预混，再用简单工具完成，能降低对电动搅拌器的依赖。
- 浸入式搅拌棒（带打蛋头配件的入门款）：如果用户主要是做汤、酱和少量搅拌，这类产品通常用途更广，且常比专用手持电动搅拌器更容易被接受。
- 小型台式奶油打发器/手动旋转打蛋器：适合只做少量、重复性高的打发任务，价格通常低于电动手持搅拌器，且不需要持续手持操作。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经进入高竞争、低利润的挤压区，既不适合小品牌，也不适合大品牌。 现有数据里，市场可识别的盈利产品只占28.57%，新上架里盈利率只有16.00%，说明新玩家想跑通并不容易；同时 2025 到 2026 年新品牌密集涌入，月度新品牌数量明显增加，已经出现明显的拥挤和价格战信号。
New products with Highest revenueLILPARTNER
Recent Monthly Revenue (USD):$3,050.00(200pcs/month)B0G1H95JBW (4/5 (1919 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$5,932.00(400pcs/month)B0FVFM9LSL (4/5 (1938 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$20,112.00(1200pcs/month)B0GSQPMV9T (4/5 (1931 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsHamilton Beach
Recent Monthly Revenue (USD):$247,320.00(9000pcs/month)B001CH0ZLE (4.5/5 (66588 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLord Eagle
Recent Monthly Revenue (USD):$5,379.00(300pcs/month)B0GWJBLQHY (4.3/5 (828 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsAmazon Basics
Recent Monthly Revenue (USD):$7,017.00(300pcs/month)B0DRZPMC35 (4.5/5 (85 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsToyvian
Recent Monthly Revenue (USD):-(-)B0GS91SYPQ (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 酒红色机身很醒目，视觉辨识度高
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- 带底座，形态更特别，适合桌面展示
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- 奶泡棒用途明确，适合咖啡入门用户
B0FNN94NHR (4.5/5 (19718 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 奶油色外观和常见配色差异大，更显家居感
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- 竖立式小机身，台面展示和收纳都突出
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- 300W+5档+5配件，功能配置更完整，容易吸引烘焙用户
B0GWJBLQHY (4.3/5 (828 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战+过度拥挤的状态。新产品的可见盈利率只有16%，但真正能跑出来的利润带集中在13%~15%附近，低于你要求的15%健康线的产品占了大头；同时，新产品里新品牌的盈利率只有1000%，未盈利率高达8000%（样本里新品牌新上架产品明显更容易翻车），说明不是“低成本就能赢”的市场。
证据很直接：新上架可盈利产品只有4个，分别是 Amazon Basics 的 B0DRZPMC35（$4,891 上限预算、月销300、利润率13.36%）、Showvigor 的 B0GVNC9B7Q（月销550、利润率13.67%）、Lord Eagle 的 B0GWJBLQHY（月销300、利润率15.46%）、Elementi 的 B0FNN94NHR（月销50、利润率15.82%）。而亏损新产品里，LILPARTNER 的 B0FVFMFRKR 月销2000、收入$29,500 仍然亏损，利润率几乎为0；BAIGELONG 的 B0FS22JVWH/B0FS6T9M9C/B0GJYKTSLY 月销600，利润率只有5%左右；Showvigor 的 B0G8HSP1J5 月销900 也只有4.64%。这说明市场不是没需求，而是销量越大越容易被压进低利润带，典型价格战环境。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B001CH0ZLEHamilton Beach2012-06-13Yes$27.489000pcs$247320.015.88%$39274.42
B0D95Z1G6XColarlemo2024-09-09Yes$29.26200pcs$5852.032.4%$1896.05
B0D95WL6GVColarlemo2024-09-09Yes$29.19200pcs$5838.031.13%$1817.37
B0D95XKZZ8Colarlemo2024-09-08Yes$26.28200pcs$5256.032.82%$1725.02
B0F1JL3DCGSHARDOR2023-03-07Yes$23.28550pcs$12804.013.2%$1690.13
B0GVNC9B7QShowvigor2026-04-01Yes$16.47550pcs$9058.513.67%$1238.3B0DRZPMC35Amazon Basics2026-04-07Yes$23.39300pcs$7017.013.36%$937.48B0GWJBLQHYLord Eagle2026-04-08Yes$17.93300pcs$5379.015.46%$831.6
B0C5C2PGVXGUALIU2023-03-06Yes$18.65300pcs$5595.013.97%$781.63
B0C5CBGRSYGUALIU2023-03-06Yes$21.59250pcs$5397.513.07%$705.46
B0C5CDB2MDGUALIU2023-03-06Yes$19.96250pcs$4990.012.61%$629.24
B08ZRVSJCHSHARDOR2021-03-23Yes$22.36200pcs$4472.012.07%$539.78
B0DWX6B6CGHWEIUA2025-02-12Yes$13.4850pcs$674.017.69%$119.24B0FNN94NHRElementi2025-10-01Yes$12.9950pcs$649.515.82%$102.76Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GVNC9B7QShowvigor2026-04-01Yes$16.47550pcs$9058.513.67%$1238.3B0DRZPMC35Amazon Basics2026-04-07Yes$23.39300pcs$7017.013.36%$937.48B0GWJBLQHYLord Eagle2026-04-08Yes$17.93300pcs$5379.015.46%$831.6B0FNN94NHRElementi2025-10-01Yes$12.9950pcs$649.515.82%$102.76#New Product Success Rates
Listing这个市场不适合进入，而且对大品牌和小商家都不是好机会：新品牌里真正能跑通的比例只有11.11%（2/18），全部新上架里只有13.04%是纯新品盈利，82.61%直接亏损；整体可识别盈利率也只有28.57%，说明这不是“还有空间”的市场，而是已经接近强竞争、低容错状态。再看价格，多个新品牌新品利润只有1.4%、5.27%、6.2%和10.15%，已经接近或落在你定义的价格战危险区，靠正常新品打法很难长期赚到钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Lord EagleElementiShowvigorAmazon BasicsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Lord EagleLILPARTNERShowvigorBAIGELONGOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入高风险、明显内卷的状态。 新品牌在最近一轮里几乎都在亏，真正能跑出来的只有少数老牌/强势品牌，且新入场成功大多依赖已有链接、品牌力或更重的营销投入，不是普通小卖家容易复制的模式。
从时间线看，市场是“后面进来越多，赚钱越少”。2025年到2026年，新品牌释放明显在增加：2025年有一批品牌试水，2026年继续有更多新品牌进入，像 Lord Eagle、BAIGELONG、LILPARTNER、Showvigor、Toyvian 这些新牌都在集中上新，但对应结果很差：新品牌新上架产品成功率只有11.11%，新发布产品整体盈利率只有16.00%；而市场总体可识别盈利产品比例也只有28.57%。更关键的是，最近失败产品的利润率大多卡在0%~10%区间，典型价格战特征非常明显。LILPARTNER 5 个新产品里 0 个盈利，Lord Eagle 新品 1 盈 5 亏，Toyvian 1 个新品直接失败，说明这不是“少量试错”的市场，而是大多数新进场都会被低利润和高费用吞掉的市场。还有一个危险信号：多款新品评论数已经到800~1900+，例如 LILPARTNER 的 B0G1H95JBW 有 1919 条、B0FVFM9LSL 有 1938 条，Lord Eagle 的新品也有 800+ 条，这类数据更像是高压营销甚至“predatory competitors”，不是普通小商家能靠自然增长打出来的。
对两类卖家来说，答案都是否定的。大品牌：确实能靠品牌力和资源做出样板，但要打进来至少要按 3471~4891 美元的前期预算起步，而且这只是早期铺货、物流和推广，不含研发、品牌建设、认证等额外成本；真正能参考的强势样板只有 Amazon Basics 的 B0DRZPMC35（约 4891 美元预算、13.36% 利润率、85 条评论）和旧牌 Hamilton Beach 的 B001CH0ZLE（15.88% 利润率、66588 条评论），但这类成功明显是品牌势能，不是新品牌轻松复制的机会。小商家：几乎没有可复制的真实成功案例，最近真正像“小体量新品牌能活下来”的只有 Lord Eagle 的 B0GWJBLQHY，利润率 15.46%，预算 3471 美元，300 单/月，但它仍是少数例外；其余新品牌大多低于 10%，甚至接近 0%。如果你问我是否适合进场：不适合，建议直接放弃。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 6 1 0 0 0 3 2026 0 0 0 3 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 1 0 0 0 0 1 2025/10 0 1 2 1 0 0 0 1 2025/11 0 0 2 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 3 0 0 0 4 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGUALIU Electric Hand Mixer, 304*(2* Beaters, 2* Dough Hooks), (1* Storage Bag) Handheld Mixer for Baking Cakes, Eggs, Cream Food Mixers, Turbo Boost /5 Speed Kitchen Blender GREEN
This listing is deemed profitablePrice (USD)$19.96Released TypeOld Release (2023-03-06)Brand is an old entry in this marketSize and Weight20.3 x 17.5 x 9.3 cm, 780.00gProfitable Factors
Based on old ASINDesign & Appearance
绿色机身在同类手持打蛋器里更有识别度，容易与常见黑/白/粉色款区分。, 整体为常见家用手持打蛋器结构，但配色与随附收纳袋让外观呈现出更明确的套装感。Key Buying Motive
5档调速加Turbo Boost，搭配2个打蛋头和2个和面钩，并额外附收纳袋，偏向“即买即用、收纳方便”的实用组合。Target Customers
适合预算有限、但希望一次购买就获得完整配件和收纳方案的家庭烘焙用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,990.00250 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.16% / 12.61%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.88% / -6.44%Peak / Non PeakSales & BSR Performance
ColarlemoB0D95WL6GV (4.2/5 (899 Reviews))Colarlemo Milk Frother Handheld Rechargeable with Stand, Frother Wand Drink Mixer Electric Whisk for Coffee, Detachable With 3 Stainless Whisks, Hand Mixer for Lattes, Cappuccino, Matcha, Egg, Silver
This listing is deemed profitablePrice (USD)$29.19Released TypeOld Release (2024-09-09)Brand is an old entry in this marketSize and Weight23.6 x 9.6 x 8.2 cm, 315.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
银色机身，整体更偏高端家电风格, 带底座的手持充电奶泡器/搅拌器形态，与常规有线手持打蛋器明显不同Key Buying Motive
USB-C充电+1500mAh电池+底座收纳，兼顾便携与台面收纳；3种可拆卸钢制打蛋头覆盖起泡、搅拌和混合Target Customers
面向咖啡饮品爱好者、居家做拿铁/卡布奇诺/抹茶的人群，尤其是重视便携和桌面整洁的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,838.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.04% / 31.13%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.78% / 25.87%Peak / Non PeakSales & BSR Performance
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