- Benchmark ASINB0G43TNG1D
- MarketplaceUS
- Category ID165796011
- Analyzed Products
- Keywordbaby bath seat, infant bath seat, baby bathtub seat
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经进入明显拥挤和价格压缩区；对大品牌和小商家都不是好机会。 现有数据里，新品牌只有10个，但新品牌新品成功率只有17.07%，40个新品牌新品里有34个失败；更关键的是，新品利润多数只有0%~10%，整体已经很像低价厮杀市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不适合进入，而且你的50万CNY预算足够覆盖入场，但不足以支撑在这个市场里打赢。 这个类目已经走到明显的价格战区，且新品牌失败面非常大；更关键的是，真正能活下来的新进入者几乎都不是普通小卖家路径。
Early sourcing + logistics + marketing budget (USD)$3,047.30 - $11,288.98Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?21.15%New listing success rate (old brands):27.27%New listing success rate (new brands):17.07%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 浴盆内置可拆卸防滑垫/浴网：比独立浴座更便宜，收纳更简单，适合短期或偶尔使用。
- 婴儿洗澡支架/吊床式浴网：可平铺在普通浴盆上，安装门槛低，价格通常低于带吸盘的浴椅。
- 成人手臂托抱 + 小号婴儿洗澡盆：无需额外占地和复杂配件，最直接、最容易入门。
- 可折叠婴儿浴盆：比浴座更通用，洗澡、冲洗、收纳都更灵活，适合租房或空间有限家庭。
- 洗澡防滑浴垫：成本低、适配性强，虽然不能完全替代坐姿支撑，但能提升安全性并减少打滑。
- 浴缸/洗手池浴缸插入式婴儿浴托：利用现有浴缸或台面，避免单独购买浴椅，适合预算优先用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入，结论很明确：已进入过度拥挤状态，价格战风险高。 目前样本里新品牌在2026年集中爆发式进入，但新品牌总体盈利率只有11.76%，新上架产品盈利率也只有19.23%；同时，绝大多数失败产品利润率都在10%以下，典型已经是低价厮杀区，不适合大品牌或小商家硬闯。
New products with Highest revenuesuihuooo
Recent Monthly Revenue (USD):-(-)B0G13B6V3DBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,336.00(100pcs/month)B0G13K5H2F (4.2/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$6,596.00(200pcs/month)B0G134ZQMR (4.1/5 (78 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsHimold
Recent Monthly Revenue (USD):$16,364.00(400pcs/month)B0G43TNG1D (4.4/5 (103 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,285.00(300pcs/month)B0G43YM3R8 (4.3/5 (99 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,279.00(300pcs/month)B0G43XCG14 (4.4/5 (103 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsYevnny
Recent Monthly Revenue (USD):-(-)B0GXP8FGSN (4.6/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXFRGR5L (4.6/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H7BTWQ7NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsPRIMEORA
Recent Monthly Revenue (USD):-(-)B0GW8MHV8K (4.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 温度显示更直观，最容易吸引注重安全的家长
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- 浅灰米白极简外观，和常见卡通浴椅差异最大
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- 高靠背+环抱扶手，功能感强，产品图更显专业
B0H3KN4JGJ (5/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色熊脸造型最醒目，图片点击感强
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- 开放式结构+软垫+吸盘，和常规款外观区分明显
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- 更偏礼品风，适合想买可爱款婴儿浴椅的用户
B0GY8B5ZPK (4.6/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌虽然在活跃，但整体已经明显进入高压竞争区，且新品盈利大多只停留在10%以内，真正稳健的机会集中在少数老品牌的功能型差异化产品上，不适合把它当成一个容易成功的赛道。对大品牌来说可以靠预算、品牌和功能升级硬打，但对小商家来说，想不靠激进投放和强营销几乎很难活下来。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F7G6CVHZWddbb2025-06-18Yes$39.4500pcs$19700.012.21%$2405.37B0G43TNG1DHimold2025-11-26Yes$40.91400pcs$16364.014.42%$2359.69B0G43YM3R8Himold2026-02-05Yes$40.95300pcs$12285.017.95%$2205.16B0GTTRS3JCFIDAPEKE2026-03-25Yes$43.22400pcs$17288.011.4%$1970.84B0G43XCG14Himold2026-02-05Yes$40.93300pcs$12279.013.99%$1717.84B0F7G7LKJ1Wddbb2025-06-18Yes$39.51300pcs$11853.013.06%$1548.01B0H3KN4JGJDrSuppor2026-05-29Yes$44.68100pcs$4468.014.71%$657.25
B0GQGZ7NKGBORRAV2026-02-27Yes$44.99100pcs$4499.012.78%$574.98
B0GTTWWGTCFIDAPEKE2026-03-25Yes$44.21100pcs$4421.011.57%$511.51
B0GTTZ8Y5JFIDAPEKE2026-03-25Yes$44.24100pcs$4424.011.47%$507.44
B0GQH1VQVHBORRAV2026-02-27Yes$41.84100pcs$4184.011.57%$484.09
B0GQGYZ2M1BORRAV2026-02-27Yes$44.9950pcs$2249.511.16%$251.05Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G43TNG1DHimold2025-11-26Yes$40.91400pcs$16364.014.42%$2359.69B0G43YM3R8Himold2026-02-05Yes$40.95300pcs$12285.017.95%$2205.16B0GTTRS3JCFIDAPEKE2026-03-25Yes$43.22400pcs$17288.011.4%$1970.84B0G43XCG14Himold2026-02-05Yes$40.93300pcs$12279.013.99%$1717.84B0H3KN4JGJDrSuppor2026-05-29Yes$44.68100pcs$4468.014.71%$657.25B0GQGZ7NKGBORRAV2026-02-27Yes$44.99100pcs$4499.012.78%$574.98B0GTTWWGTCFIDAPEKE2026-03-25Yes$44.21100pcs$4421.011.57%$511.51B0GTTZ8Y5JFIDAPEKE2026-03-25Yes$44.24100pcs$4424.011.47%$507.44B0GQH1VQVHBORRAV2026-02-27Yes$41.84100pcs$4184.011.57%$484.09B0GQGYZ2M1BORRAV2026-02-27Yes$44.9950pcs$2249.511.16%$251.05#New Product Success Rates
Listing这个市场不适合进入，属于高竞争、接近价格战的市场，新品牌成功率只有17.07%，但真正靠“新品牌纯新品”赚钱的样本很少，而且失败占82.93%。 从结果看，能赚钱的主要不是靠低价硬拼，而是靠在旧爆款基础上做功能升级；这意味着新人如果没有明显差异化和额外预算，基本很难打穿。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HimoldFIDAPEKEBORRAVOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YevnnyWanchousesuihuoooBORRAVOther#Success Rate by Entry Time
Listing这个市场已经进入明显的高风险拥挤区，不适合现在进入。 近阶段新品进入明显增多，但盈利结果在走弱：2026年新上架里，非盈利新品达到29个、盈利新品只有9个；按新品牌口径看，能赚钱的新品牌新品仅7个，而亏钱的有34个，成功率只有17.07%，这已经落到很差的区间。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 6 1 0 0 0 4 2026 0 2 6 9 0 0 0 23 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 2 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 4 1 0 0 0 2 2025/12 0 1 0 0 0 0 0 1 2026/1 0 1 3 0 0 0 0 1 2026/2 0 1 2 5 0 0 0 6 2026/3 0 0 0 3 0 0 0 4 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 1 0 0 0 1 2026/6 0 0 1 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBaby Bath Seat for Babies 6 Months & up with Thermometer, Non-Slip Toddler Bath Seats for Sitting Up, Safe Infant & Newborn Bathtub Chair with 4 Suction Cups, Soft Cushion & Temperature Display, Gray
This listing is deemed profitablePrice (USD)$40.91Released TypeNew Release (2025-11-26)Brand is an old entry in this marketSize and Weight34.7 x 31.5 x 12.9 cm, 1043.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
灰色配色，和竞品常见的粉色、蓝色、熊耳造型形成差异。, 带有可视温度显示/温度计的浴座设计，整体外观更像“智能浴椅”而不是普通浴座。Key Buying Motive
内置水温显示，降低洗澡水冷热判断的不确定性。Target Customers
更适合重视洗澡水温安全、希望单人也能更轻松完成婴儿洗澡的新手父母。Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,364.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.18% / 14.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-20.82% / -13.59%Peak / Non PeakSales & BSR Performance
Baby Bath Seat for Babies 6 Months & up with Thermometer, Non-Slip Toddler Bath Seats for Sitting Up, Safe Infant & Newborn Bathtub Chair with 4 Suction Cups, Soft Cushion & Temperature Display, Pink
This listing is deemed profitablePrice (USD)$40.93Released TypeNew Release (2026-02-05)Brand is an old entry in this marketSize and Weight34.5 x 31.4 x 13.2 cm, 1043.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色外观更偏向母婴礼品和高辨识度配色，区别于常见灰色/蓝色款, 带有温度显示/温度计的一体式座椅设计，视觉上比普通浴椅更像升级款Key Buying Motive
内置水温显示，减少洗澡水温凭感觉判断的风险, 可折叠/可开合结构，便于抱娃上下和携带Target Customers
更适合重视水温安全提示、希望一边洗澡一边快速确认水温的新手父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$12,279.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.68% / 13.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-21.70% / -14.39%Peak / Non PeakSales & BSR Performance
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