- Benchmark ASINB08HB1DLF2
- MarketplaceUS
- Category ID24254178011
- Analyzed Products
- Keywordbaby essentials
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入。 目前没有任何新品牌可验证成功，利润也几乎被压在低位；市场不是增长型机会，而是被老品牌QT BABY主导的低容错、低利润盘，小品牌和跨类大品牌都不值得贸然进场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算足够做单个ASIN的早期启动，但不代表值得做。 目前看到的是老品牌QT BABY在这个细分里占住了位置，核心盈利款B08HB1DLF2靠10.09美元售价、8749条评价、约2018美元/月收入在跑，但它的利润率只有10.06%，已经贴着最低盈利线，说明这是一个低利润、强竞争、很容易打价格战的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 魔术贴/粘扣式抽屉封口带：比硬质U型锁更便宜，安装更快，适合临时防护或租房场景；但对较大力量的拉扯防护较弱。
- 基础款自粘式柜门安全扣：通常单价更低、款式更多，适合大批量给多个柜子统一配置；缺点是外观和耐用性通常不如更高阶锁具。
- 一次性/少工具的橡胶门塞+柜门阻挡器组合：对低龄宝宝的“手能打开”场景更直接，购买和使用门槛低；更适合短期过渡或临时看护。
- 柜门把手环形卡扣（不用粘胶的简易款）：如果用户不想在柜体表面贴胶或打孔，这类方案更易移除、更适合房屋押金敏感用户；但对不同把手适配性有限。
- 替代性收纳方案：把危险物品集中到高处收纳箱/上锁整理箱中，减少对柜锁的依赖，成本可能更低且更易实施；但需要用户改变收纳习惯。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已接近/属于价格战型高风险市场，小品牌不该进，大品牌也没有明显胜算。 现有样本里，能赚钱的产品只剩 1 个，整体可盈利比例只有 50%，而新品可盈利比例直接是 0%；同时，成功样本和失败样本都来自同一个老品牌 QT BABY，说明这个品类不是靠“新品牌轻投入”就能跑出来的。
Old brand with the most profitable new productsQT BABY
Recent Monthly Revenue (USD):$20,180.00(2000pcs/month)B08HB1DLF2 (4.4/5 (8749 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B08HB1DLF2 (4.4/5 (8749 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B09H9DH3SMBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 现有数据只有2个样本，且没有任何“新品牌”可证明能稳定赚钱；能看到的利润分布只有1个产品落在10%~20%，另1个连利润都无法正常识别，说明这里不是健康增长市场，而是样本极少、信号很弱的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08HB1DLF2QT BABY2020-09-04Yes$10.092000pcs$20180.010.06%$2030.11No profitable product data available for new products#New Product Success Rates
Listing这个市场不适合进入，原因很明确：新品牌几乎没有可验证的成功样本，且当前可见的盈利主要集中在老品牌的老链接上，说明门槛高、竞争偏成熟。 结合样本里只有1个可见盈利产品、整体可识别盈利率50%但新上架产品盈利率为0，以及近一年/近月盈利时间表几乎全空，市场不是在放量成长，而是新机会非常少。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不适合进入，而且当前样本里几乎没有真正的新品牌机会：只有QT BABY这一家老品牌，且可识别的产品只有2个，说明市场不是在扩张，而是被少数旧品牌主导，新增机会非常弱。更关键的是，当前没有任何新发布产品可验证，无法证明小品牌有稳定成功路径；在这种结构下，贸然进入只会面临高投放、高试错和低容错。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesQT BABY Baby Proofing Cabinet Locks | Adjustable U Shaped Baby Safety Latches for Drawers, Fridge, Closet |Modern Baby Proofing Cabinet Lock with Extra Secure Lock Buttons (Pack of 2, White)
This listing is deemed profitablePrice (USD)$10.09Released TypeOld Release (2020-09-04)Brand is an old entry in this marketSize and Weight25.7 x 9.9 x 2.5 cm, 75.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色，适合大多数家居橱柜风格, U形可调结构，覆盖1到6英寸的柜门/抽屉把手尺寸Key Buying Motive
双重安全按钮设计，提升儿童误开难度，同时免工具安装Target Customers
需要快速给橱柜、抽屉、冰箱把手做防护的婴幼儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$20,180.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.40% / 10.06%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.28% / 4.94%Peak / Non PeakSales & BSR Performance