
这个市场不适合进入,结论很明确:已经进入高压价格战区,新品牌和小品牌都不该推进。 用户预算50万人民币表面上够做单品首发,但市场里真正能跑通的新产品极少,且新品牌新品盈利率只有7.14%,新品牌样本里几乎全军覆没,这不是“努力就能赢”的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不适合现在进入,尤其不适合小品牌。 你手上的50万人民币预算,单看首发单品预算是够的,但市场已经明显偏向价格战和高门槛竞争,真正能赚钱的新品非常少。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌几乎全军覆没,老品牌在新上架里也只有少数能赚钱,整体已经是高压竞争区,不是适合大小卖家切入的机会。 2026 年新增新上架里,亏损产品 14 个、只有 1 个能正常识别出正向收益;新品牌新上架盈利率为 0%,旧品牌新上架盈利率也只有 14.29%,而亏损新上架占比高达 92.86%,说明这里不是“有机会的竞争”,而是明显的挤压式市场。市场还在继续升温:2025 年新亏损上架 11 个,2026 年已经升到 14 个,竞争不是缓和而是在加速。
结论很明确:这个市场不值得进入,已经接近/落入 oversaturated 的高风险价格战区。 近期开新品牌很多,但几乎没有真正跑出来的新品;新品牌新品盈利率为0%,新品牌新品亏损率高达92.86%,而市场“已知利润率”里 <10% 的产品占到17.28%,整体新产品的盈利难度被系统判定为高。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CPYF515V | monTEK | 2023-12-11 | Yes | $76.9 | 1000pcs | $76900.0 | 27.16% | $20886.04 |
![]() | B0CJR4BC53 | monTEK | 2023-09-25 | Yes | $43.25 | 1000pcs | $43250.0 | 22.92% | $9912.9 |
![]() | B0FKB76K85 | monTEK | 2025-10-12 | Yes | $76.55 | 300pcs | $22965.0 | 32.55% | $7475.11 |
![]() | B0CSSJFVBM | monTEK | 2024-05-21 | Yes | $39.84 | 800pcs | $31872.0 | 16.32% | $5201.52 |
![]() | B0FKB8YN46 | monTEK | 2025-10-12 | Yes | $55.6 | 300pcs | $16680.0 | 30.98% | $5167.47 |
![]() | B0DP2PPX7N | Durovelo | 2025-01-28 | Yes | $50.1 | 200pcs | $10020.0 | 26.57% | $2662.32 |
![]() | B00MJCSBJ4 | Ibera | 2014-08-08 | Yes | $49.99 | 50pcs | $2499.5 | 30.65% | $766.1 |
![]() | B0CQ643SSM | Feedback Sports | 2023-12-13 | Yes | $44.97 | 50pcs | $2248.5 | 31.7% | $712.78 |
![]() | B0BJS4QY6W | StoreYourBoard | 2022-10-19 | Yes | $45.1 | 50pcs | $2255.0 | 28.98% | $653.5 |
![]() | B0F5V8Y5D4 | QAQ | 2025-04-22 | Yes | $35.99 | 100pcs | $3599.0 | 14.18% | $510.34 |
![]() | B0D94WSX65 | Delta | 2024-07-09 | Yes | $70.38 | 50pcs | $3519.0 | 14.48% | $509.56 |
![]() | B0CKTYFBK1 | Delta | 2023-10-10 | Yes | $68.94 | 50pcs | $3447.0 | 12.83% | $442.26 |
![]() | B0FG2K82SF | PEGZONE | 2025-06-30 | Yes | $63.67 | 50pcs | $3183.5 | 13.09% | $416.73 |
![]() | B0FFFZQW6T | UmeHome | 2025-06-25 | Yes | $30.24 | 50pcs | $1512.0 | 21.08% | $318.73 |
![]() | B0FG2N3B5J | PEGZONE | 2025-06-30 | Yes | $36.15 | 50pcs | $1807.5 | 10.54% | $190.52 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FKB76K85 | monTEK | 2025-10-12 | Yes | $76.55 | 300pcs | $22965.0 | 32.55% | $7475.11 |
![]() | B0FKB8YN46 | monTEK | 2025-10-12 | Yes | $55.6 | 300pcs | $16680.0 | 30.98% | $5167.47 |
这个市场不适合进入,已经接近价格战和高饱和状态。 新产品整体盈利率只有7.14%,远低于你要求的可接受线,且新品牌样本里13个新产品里没有一个真正盈利;同时,市场里新品牌进入的盈利分布几乎被少数老牌/强势品牌控制,新入局者想赢只能靠更高预算、更强差异化,普通小卖家很难合法稳定做成。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已经进入过度拥挤区,且最近一年几乎是新品牌全军覆没。 近一年新品牌新上架产品盈利率是0%,新品牌新产品非盈利率是100%,而总体可识别盈利产品占比只有18.75%;更关键的是,2025到2026年持续有新品牌进场,但成功并没有扩散,反而集中变成失败,说明这是一个高风险、价格战和强营销驱动的市场,不该继续推进。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 11 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |