- Benchmark ASINB0FZTX8MQ6
- MarketplaceUS
- Category ID2335752011
- Analyzed Products
- Keywordcell phone stand, desk phone stand, phone holder stand
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战高风险区，不适合大品牌，也不适合小商家。 近一年新品牌新上架成功率只有8.33%，最近新上架可确认盈利率也只有5.00%，而且 18 个可判断的新产品里有 17 个亏损或不达标，说明现在不是“还有机会”，而是“几乎被压到没利润”。
从证据看，市场已经被低价和同质化打穿：GOOFBALLS 作为少数新品牌成功案例，只有 B0FGFYMLN2 这一款活下来，价格 12.99 美元，利润率 16.87%，月销 200，前三个月投入约 2274.18 美元；但它的同品牌另一款 B0FGGG6L74 也在同价位下失败，说明不是“做个新品就能赚”，而是必须靠非常强的创意差异。反过来，老品牌 ROPOSY 的 B09FJQ9C4W 月销 3750、B09BF6PC66 月营收 27225 美元、B09HQ9JX2L 月营收 29025 美元，却仍然是 -1.97% 到 -7.25% 的利润，代表这个类目里销量大不等于赚钱，反而是典型的低价挤压市场。最近 2025 到 2026 的新品发布里，失败样本明显更多，市场趋势是在走弱，不是在变好。
- 大品牌路径：只能参考 JSAUX 的 B09HKN6M19，这种靠老品牌资源和明确便携差旅定位的款式；但即使大品牌进场，也要接受高投放和高品牌成本，且普通同质化支架照搬没有胜算。
- 小商家路径：几乎没有可复制的真成功样本。真正能参考的只有 GOOFBALLS 的 B0FGFYMLN2 这种强外观、强礼品属性、强话题性的产品；但这不是常规打法，普通小卖家若没有明显设计差异、额外预算和激进营销，很难活下来。
- 预算现实：用户 500000.00 CNY 虽然够单个 ASIN 首发，但这个金额并不能改变市场本身的低利润结构；在当前环境下，它只能让你“试错”，不能让你“安全获利”。
结论很硬：别进。 如果一定要进，只能做极强差异化、非普通手机支架的创意款；普通款在这个市场里，不管大品牌还是小商家，都没有高概率成功。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算足够做单个ASIN的首发，但不够安全地穿越这个已经明显失真的竞争环境。 目前能看到的新品牌里，GOOFBALLS 作为新入场品牌只有 2 个可判断产品，1 个赚钱、1 个不赚钱，表面盈利率 50%，但样本太小；真正的问题是它的两款新货都只卖到 37 条评论、月销约 200 件，利润率也只有 16.87% 和 18.64%，这说明“能活下来”的门槛已经很高，但还没到足以证明市场健康的程度。相反，老品牌 ROPOSY 这类老玩家有 6000+ 到 7000+ 评论、单品月销 3750 件，却仍然出现 -1.97% 和 -7.25% 的利润，说明这不是简单的流量战，而是典型的低价挤压型市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.00%New listing success rate (old brands):0.00%New listing success rate (new brands):8.33%Which new brands have these successful new listings?Alternatives- 用支架夹片/临时卡扣替代：很多用户会直接用夹子、票据夹、强力回形夹把手机固定在桌边、书本或盒子上，成本更低且几乎随手可得，适合对稳固性要求不高的场景。
- 用可调式手机夹+现有物件替代：把手机夹在小三脚架夹头、自拍杆夹头、车载支架夹头或旧支架底座上，复用家里已有配件即可，通常比单独买桌面手机支架更便宜。
- 用折叠式卡片支架/手机指环支架替代：轻薄、便携、价格低，适合只需要偶尔横屏看视频或视频通话的用户，比桌面专用支架更容易购买和携带。
- 用磁吸贴片+金属面/冰箱贴场景替代：对于追求快速放置的用户，磁吸片配合家中金属表面、支架臂或磁吸配件可以实现临时支撑，安装简便、替代成本低。
- 用堆叠书本/笔筒/收纳盒替代：用户如果只是想把手机抬高、避免平放桌面，常会直接利用办公桌上的现成物品完成支撑，不需要额外采购，属于低门槛替代方案。
- 用旧包装盒彩盒DIY替代：把快递盒、牙膏盒、纸盒折成简易手机架，几分钟即可完成，零成本且非常适合临时使用或办公室应急。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经进入价格战高风险区。 目前可见的成功样本极少：整体可识别盈利率只有2.67%，新上架产品盈利率只有5.00%，而最近新品牌新上架产品里，亏损占比高达91.67%；同时，2025年到2026年的新品发布几乎全部由亏损产品主导，说明市场不是在扩张盈利，而是在快速挤压利润。
证据很直接：建立品牌里，ROPOSY 6个产品全亏，成功率0%；新品牌里，GOOFBALLS 2个产品里只有1个赚钱，成功率50%，但它的成功款B0FGFYMLN2也只是16.9%利润率、月销200、月营收2598美元，早期投入约2274.18美元，其中广告就占538.53美元——这已经是新品牌里少数能跑通的案例，但它靠的是明显差异化的“搞笑摆件+手机支架”定位，而不是普通桌面支架。相反，ROPOSY的B09BF6PC66、B09FJQ9C4W、B09HQ9JX2L等旧款虽然月营收能到27225、370000、2902500美元，但利润分别是-7.25%、-1.97%、和同类低利润区间，说明高销量并不等于可复制的赚钱机会；Eldraqth 的新款 B0FVL1ZY8J 也是亏损，利润率-7.01%，只有10条评价，说明普通木质/极简支架没有打开空间。市场趋势上，2025年新品牌新品里已出现大量亏损，2026年继续延续，连老品牌新款也大多亏损，属于明显的竞争恶化而不是机会窗口。
如果你一定要找参考，大品牌只能参考JSAUX 的 B09HKN6M19：它是已验证盈利款，利润率高、定位清晰、强调便携折叠与差旅场景；但它属于旧品牌资源打法，不适合小商家照搬。小商家唯一可参考的是 GOOFBALLS 的 B0FGFYMLN2：价格12.99美元，37条评价，4.2分，16.9%利润率，早期投入2274.18美元，核心是“强外观差异+礼品属性+桌面话题性”。结论很硬：大品牌和小商家都不应该进入这个普通手机支架细分；只有走强创意、强礼品化、强视觉差异的极少数新品才可能活下来，但这不是可规模化的好市场。
New products with Highest revenueGOOFBALLS
Recent Monthly Revenue (USD):$2,598.00(200pcs/month)B0FGFYMLN2 (4.2/5 (37 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsROPOSY
Recent Monthly Revenue (USD):-(-)B0B58F6PSPBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,700.00(500pcs/month)B09FJQ9C4W (4.6/5 (7067 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$27,225.00(3750pcs/month)B09BF6PC66 (4.6/5 (7145 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsLeast profitable new productsMost investment in new productsEldraqth
Recent Monthly Revenue (USD):-(-)B0FVL1ZY8J (3.5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 垃圾箱着火恶搞造型，和常见手机支架差异最大
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- 红黄火焰+绿色桶身，配色冲击强，图片很吸睛
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- 兼具桌面摆件和手机支架功能，礼物感强，容易引发点击
B0FGFYMLN2 (4.2/5 (37 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 彩虹电镀金属外观，装饰感明显，和普通黑色支架区别大
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- 一体成型弧线造型更有设计感，图片辨识度高
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- 既能支撑手机又像桌搭饰品，适合喜欢礼品感桌面配件的用户
B09HQ9JX2L (4.6/5 (7107 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经进入明显的价格战/饱和区。 目前新品里只有 5.00% 能盈利，整体可识别盈利产品也只有 2.67%；新品利润区间被压在 -17.02% 到 7.22%，说明大多数新入场者连 10% 都达不到，根本不算健康市场。
证据很直接：新品 20 个里，18 个非盈利，只有 1 个真正赚钱，失败率 94.74%；同时你给的 8 个新品牌里，新品几乎都在亏。 2025 年只有 GOOFBALLS 的 B0FGFYMLN2 赚钱，利润率 16.87%，月销 200、月利润 $438.29、前期投入 $2,274.18；但同品牌另一个新品 B0FGGG6L74 同价位却亏损，利润率 18.64% 仍没救回销量，说明不是“做出来就能赚”，而是强烈依赖选品和投放。反过来，像 OGMAPLE 的 B0GTVSK4YG、Aurasion 的 B0GVNN2LG2、NEEWER 的 B0FZTX8MQ6、gsplmm 的 B0G7TLFQJ2 都是新品牌亏损样本，且其中多款月销只有 100~400，说明新品牌进入后大概率先烧钱。老品牌里 ROPOSY 更能说明难度：6 个产品全是非盈利，B09FJQ9C4W 月销 500、B09BF6PC66 月销 3750，但利润率分别是 -1.97% 和 -7.25%，这类“销量很大但仍亏”的产品，基本就是典型价格战和高投放压价环境。
结论：大品牌和小商家都不该进。 大品牌如果硬进，至少得准备接近 GOOFBALLS 这种“前期约 2,274 美元/单品”的测试投入，还要承担更高的品牌和投放成本；但市场里现在并没有足够多的高利润、可复制样本，反而只有一个新品牌成功案例，不能作为安全扩张信号。对小商家来说，更不现实：真正可借鉴的“小体量成功”几乎没有，且部分新品牌产品都有 200+ 销量但利润仍低，意味着很可能要靠强营销甚至偏激进打法才能跑动；如果没有明显创新、差异化和额外预算，这个市场不适合进入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09HKN6M19JSAUX2021-11-11Yes$8.61000pcs$8600.011.75%$1010.5B0FGFYMLN2GOOFBALLS2025-09-16Yes$12.99200pcs$2598.016.87%$438.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FGFYMLN2GOOFBALLS2025-09-16Yes$12.99200pcs$2598.016.87%$438.29#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率只有8.33%，整体可确认盈利率只有2.67%，已经是高压价格战市场。 更关键的是，当前样本里老品牌几乎完全压制新品牌，旧品牌新上架产品成功率为0%，说明新人不是靠“普通上新”就能赢，而是要么靠强品牌力，要么靠明显差异化和额外预算；对大品牌和小卖家来说，这都不是一个高概率市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GOOFBALLSNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KemoxanSynHHergyxOGMAPLETnyvmOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入高风险、近似价格战区。 近一年新品牌新上架成功率只有8.33%，失败率高达91.67%；市场整体可确认盈利率仅2.67%，最近新上架盈利率也只有5.00%，说明不是“还能切入”，而是“几乎切不动”。
证据非常一致：新品牌和老品牌都在大量失败，且近期失败在加速。 2025年到2026年的新上架里，盈利样本只有GOOFBALLS的B0FGFYMLN2，月收入2598美元，卖点是“火焰垃圾桶”这种强差异外观，说明只有极少数靠创意设计+低价的产品能活；其余失败样本集中在SynHHergyx、Tnyvm、GOOFBALLS、Eldraqth、NEEWER、Aurasion、Gryshanyun、ZLmoue、OGMAPLE、gsplmm、Meizigua、FadyDail、Kemoxan等品牌，2026年单年新上架里失败样本已明显压过成功样本。真正的盈利新品牌几乎没有，老品牌成功也不代表小卖家可复制，因为老品牌的B09HKN6M19（JSAUX）是依托旧链接和品牌力成功，不是新手可直接照搬的路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 0 0 1 0 0 0 6 2026 2 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 1 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 1 0 0 0 0 0 0 1 2025/12 1 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 1 0 0 0 0 0 0 2 2026/4 1 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJSAUX Fold-Flat Cell Phone Stand, Adjustable Desk Holder-Gray
This listing is deemed profitablePrice (USD)$8.60Released TypeOld Release (2021-11-11)Brand is an old entry in this marketSize and Weight15.8 x 9.2 x 1.5 cm, 105.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
灰色金属配色，偏商务极简风, 可完全折叠成扁平小体积，便携性明显Key Buying Motive
0°到90°角度调节，折叠后可随身携带，适合桌面与差旅双场景Target Customers
经常出差、通勤或需要桌面便携支架的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,600.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.11% / 11.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.16% / 5.80%Peak / Non PeakSales & BSR Performance
GOOFBALLSB0FGFYMLN2 (4.2/5 (37 Reviews))GOOFBALLS Funny Phone Stands – Hilarious and Unique Smartphone Holders for Desk or Nightstand for Friends, Coworkers & Tech Lovers - Dumpster
This listing is deemed profitablePrice (USD)$12.99Released TypeNew Release (2025-09-16)Brand is a new entry in this marketSize and Weight8.9 x 8.8 x 6.9 cm, 141.00gProfitable Factors
Unique appearance designLow pricing strategyDesign & Appearance
以“垃圾箱着火”主题为核心，红黄火焰配绿色垃圾桶的强烈反差配色，识别度高。, 造型是拟人化的垃圾箱火焰搞笑摆件，不是常见的折叠支架或金属极简支架。Key Buying Motive
主打搞笑摆件+手机支架二合一，兼具桌面装饰、话题性和礼物属性。Target Customers
适合追求恶搞礼物、白象礼物、同事/朋友生日惊喜以及桌面装饰趣味化的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,598.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.15% / 16.87%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.86% / 11.58%Peak / Non PeakSales & BSR Performance