- Benchmark ASINB0FZTX8MQ6
- MarketplaceUS
- Category ID23690040011
- Analyzed Products
- Keywordphone case, cell phone case
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌几乎没有跑通，当前已经是同质化严重、利润被压扁的价格战区。用户有50万人民币预算，表面上能覆盖单个新品前期启动，但从真实样本看，这笔钱更像是“买入场券”，不足以把产品做成长期可盈利生意。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是一个适合进入的市场，用户预算足够覆盖单个ASIN的前期启动，但不足以把它做成可持续盈利生意。 这个类目已经是同质化和低利润区间，盈利产品占比为0.00%，新上架产品盈利率也是0.00%，而且新品几乎全是亏损开局，说明不是“选品没选好”，而是市场本身在挤压利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 手机支架/桌面支架：比手机壳更低成本，适合视频通话、追剧、直播录制等场景，且不需要更换手机本体配件。
- 可折叠金属指环支架：价格通常更低、安装更简单，兼具握持和立放功能，适合不想买整套手机壳配件的用户。
- 磁吸手机座/磁吸贴片支架：如果用户本来就有可磁吸手机或手机壳，这类方案使用门槛更低，拆装更快。
- 夹式通用手机支架：不依赖特定机型或专用手机壳，兼容性更强，适合临时拍摄、桌面办公和床头使用。
- 可重复使用的硅胶/吸盘手机贴：用于镜面、玻璃等平滑表面，适合短时手持替代和自拍场景，成本低且便携。
- 平价自拍灯+简易支架套装：如果用户主要是为了拍摄和直播，直接用更基础的拍摄辅助套件即可，往往比购买复杂手机壳相关配件更划算。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的同质化价格战区。 现有样本里新品牌新上架产品的盈利率是0%，新品牌新上架不赚钱率是100%，而且可见的强势案例也不是靠低成本轻松跑通，而是靠更高投入和品牌/推广支撑；对小商家来说，成功案例几乎没有，继续做很容易直接被低毛利和流量成本吃掉。
Most investment in new productsNew products with Highest revenueLeast investment in new productsNEEWER
Recent Monthly Revenue (USD):-(-)B0GGZ9BQCXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$764.00(100pcs/month)B0FZTX8MQ6 (3.4/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsHZZADZXW
Recent Monthly Revenue (USD):-(-)B0D66TWJJJBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsOLLBIT
Recent Monthly Revenue (USD):-(-)B0FYFSW2V4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 入门款桌面手机支架，功能直接一眼可懂
- |
- 黑色简洁造型，适合办公/直播/床头场景
- |
- 与其他吸盘贴相比，形态和用途差异更明显
B0FZTX8MQ6 (3.4/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 吸盘贴片外观最醒目，适合镜面/玻璃免手持场景
- |
- 双面硅胶点阵设计，视觉上更像新奇配件
- |
- 适合自拍、短视频人群，图片点击感较强
B0FYFSW2V4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论是直接否定。 关键原因不是“有没有机会”，而是当前新产品已经进入明显的亏损和同质化阶段：新上架产品盈利率为0%，最近新产品里100%都是非盈利，且样本里两家新进入品牌 NEEWER 和 OLLBIT 全部失败，根本没有可复制的真实小商家成功案例。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FZTX8MQ6NEEWER2025-11-05No$7.64100pcs$764.0-19.4%$-148.21B0D66TWJJJHZZADZXW2024-06-05No$--pcs$--%$-
B0D83748TRVillelei2024-06-26No$--pcs$--%$-
B0FH6WNXT4Rookii2025-07-10No$--pcs$--%$-
B0FH6TWL49Rookii2025-07-10No$--pcs$--%$-B0FYFSW2V4OLLBIT2025-11-14No$--pcs$--%$-
B0FHH5FL6GRookii2025-07-14No$--pcs$--%$-B0GGZ9BQCXNEEWER2026-01-15No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FZTX8MQ6NEEWER2025-11-05No$7.64100pcs$764.0-19.4%$-148.21B0FYFSW2V4OLLBIT2025-11-14No$--pcs$--%$-B0GGZ9BQCXNEEWER2026-01-15No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的价格战/过度竞争区。 目前样本里新品牌新上架产品的成功率是0%，整体可识别利润产品也是0%，而且新品牌与老品牌的新上架都没有跑出盈利样本，说明不是“少数失败”，而是这个细分从一开始就被同质化和低毛利压死了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NEEWEROLLBIT#Success Rate by Entry Time
Listing结论很直接：这个市场不适合进入，已经进入高风险的低利润竞争区，而且对新品牌是明显不友好。 近期新进入的品牌几乎没有盈利案例，反而连续出现亏损新品；在你给的 50 万人民币预算下，单靠常规铺货和投放，胜算很低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 1 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases