- Benchmark ASINB0FH1M6ZMD
- MarketplaceUS
- Category ID166875011
- Analyzed Products
- Keywordbaby essentials
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是高风险价格战区。 新品成功率只有8.82%，而且最近新增里82.35%都不赚钱；市场里真正能跑出来的，几乎都是成熟大品牌换外观、换设计后继续吃份额，不是留给普通新手试错的。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不建议进入，这个市场已经进入明显的价格战区，而且对新进入者不友好。 你的预算 50万人民币（约合 7万美金）能覆盖单个新品前期启动，但面对这个类目里大量低毛利、低成功率和持续上新的竞争者，这点预算不足以把长期品牌战打赢。
Early sourcing + logistics + marketing budget (USD)$3,996.47 - $6,250.29Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?68.57%New listing success rate (old brands):12.50%New listing success rate (new brands):27.27%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通塑料收纳篮/收纳箱：更便宜、容量更大，适合把纸尿裤、湿巾、护肤品先集中放在床边或客厅，不追求颜值也能解决“随手取用”问题。
- 厨房/浴室用现成整理托盘或多层收纳盒：利用家里已有的分隔盒即可替代，几乎零新增成本，适合预算敏感或临时过渡的家庭。
- 可重复使用的购物袋/手提袋分装：把尿裤、湿巾、备用衣物分袋装好，随手提着走，成本最低且适合频繁在房间间移动。
- 婴儿车置物袋/挂袋：如果用户更看重外出和客厅移动场景，挂袋比专门的纸尿裤篮更轻便，且通常更便宜。
- 宜家风布艺储物盒或折叠收纳箱：价格通常低于设计感手工棉绳篮，外观也够整洁，适合希望有统一家居风格但不想为“婴儿专用”溢价买单的人。
- 二手收纳篮/转卖平台淘货：同类功能替代品在二手市场更容易买到，适合只在新生儿前几个月短期使用的家庭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品成功率只有 8.82%，失败率高达 82.35%，已经是明显的高风险价格战市场。 更关键的是，2026 年新品牌新品几乎全军覆没，短期内没有“低成本试错就能赢”的窗口；你 50 万 CNY 的预算足够做单个 ASIN 的启动，但不够抵消这个类目里持续压价、靠审美和品牌感硬拼的现实。
Least investment in new productsNew products with Highest revenueMost investment in new productsmushie
Recent Monthly Revenue (USD):$12,495.00(500pcs/month)B0G2ZVN7LZ (4.8/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,996.00(400pcs/month)B0G2ZPXJN8 (4.8/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,497.00(300pcs/month)B0G2ZV6CCY (4.8/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsFortella
Recent Monthly Revenue (USD):$78,660.00(2000pcs/month)B0FH1M6ZMD (4.6/5 (175 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsCiuifoiy
Recent Monthly Revenue (USD):-(-)B0GS5BQ8RWBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,402.00(200pcs/month)B0GSDVWKM8 (3.7/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,456.00(200pcs/month)B0GSG5G3PH (3.7/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 浅色花卉拼布外观更独特，辨识度高
- |
- 颜值高，适合喜欢母婴家居美学的用户
- |
- 绗缝手提收纳造型，既实用又像礼品
B0G2ZVN7LZ (4.8/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 与其他款式差异最大，礼品感更强
- |
- 泰迪熊挂件和外侧口袋设计更吸睛
- |
- 更适合送礼和床边收纳，购买动机更明确
B0FDKHM6L9 (4.7/5 (340 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于高风险、明显偏饱和的价格战市场。 新品牌新款的盈利率只有27.27%，但非盈利率高达72.73%；按利润分布看，新产品里20%以下利润的占比接近一半，10%以下的低利润/亏损产品占比也很高，说明大多数新进入者根本赚不到钱。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FH1M6ZMDFortella2025-07-08Yes$39.332000pcs$78660.013.94%$10965.21B0G2ZPXJN8mushie2025-11-19Yes$24.99400pcs$9996.019.13%$1912.24B0G2ZVN7LZmushie2025-11-19Yes$24.99500pcs$12495.011.38%$1421.94B0G2ZV6CCYmushie2025-11-19Yes$24.99300pcs$7497.014.66%$1099.07
B0FJXPD9DVBlissful Diary2025-09-20Yes$26.54150pcs$3981.019.03%$757.59B0DX3DVBRWLily Miles2025-06-16Yes$24.63200pcs$4926.015.03%$740.38
B0DX412JPTLily Miles2025-06-16Yes$24.73200pcs$4946.011.53%$570.28B0FDKHM6L9PeraBella2025-06-18Yes$21.87200pcs$4374.012.61%$551.57B0FJXRXPTXBlissful Diary2025-09-20Yes$26.26100pcs$2626.018.55%$487.13
B0FDKGBJ4GPeraBella2025-06-18Yes$21.72200pcs$4344.010.43%$453.08
B0FB8JTFXGVKSAO2025-05-29Yes$19.4200pcs$3880.010.25%$397.7
B0FLXG5GWHKodomoore2025-10-01Yes$23.99100pcs$2399.011.81%$283.33
B0FDKHJT9DPeraBella2025-06-18Yes$21.7550pcs$1087.510.73%$116.69Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2ZPXJN8mushie2025-11-19Yes$24.99400pcs$9996.019.13%$1912.24B0G2ZVN7LZmushie2025-11-19Yes$24.99500pcs$12495.011.38%$1421.94B0G2ZV6CCYmushie2025-11-19Yes$24.99300pcs$7497.014.66%$1099.07B0FJXPD9DVBlissful Diary2025-09-20Yes$26.54150pcs$3981.019.03%$757.59B0FJXRXPTXBlissful Diary2025-09-20Yes$26.26100pcs$2626.018.55%$487.13B0FLXG5GWHKodomoore2025-10-01Yes$23.99100pcs$2399.011.81%$283.33#New Product Success Rates
Listing这个市场不值得进入：整体已经接近/进入价格战区，新品成功率只有8.82%，低于10%的高风险线，而且2025年后新上架数量明显增多、2026年继续集中爆发，竞争在加剧而不是变松。 以当前数据看，不管是大品牌还是小商家，都没有“高概率成功”的窗口；小商家若要进场，基本只能靠非常强的差异化和预算硬扛，但这仍然不是好市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
mushieBlissful DiaryKodomooreNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
mushieCiuifoiyHIPHOP PANDAVKSAOKodomooreOther#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论很明确：已经进入过热/价格战区，新品牌成功率低，且最近的新增几乎都在亏损。 2025 年到 2026 年上半年，真正的新品牌里只有 3 个新品达标盈利，但有 8 个新品亏损，成功率只有 27.27%；如果只看新品牌的整体新上架表现，亏损占 72.73%，这已经不是“可尝试市场”，而是明显的高风险市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 4 3 6 0 0 0 8 2026 3 1 1 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 3 0 0 0 0 0 1 2025/9 0 0 0 2 0 0 0 0 2025/10 0 0 1 1 0 0 0 2 2025/11 0 1 1 3 0 0 0 2 2025/12 0 0 1 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 3 1 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 1 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPeraBellaB0FDKGBJ4G (4.7/5 (339 Reviews))PeraBella Baby Diaper Caddy Organizer, Baby Basket Shower Gift Caddy, Portable Felt Changing Table Basket, Nursery Storage Bin, Newborn Boy and Girl Essentials for Registry, Car Diaper Organizer
This listing is deemed profitablePrice (USD)$21.72Released TypeOld Release (2025-06-18)Brand is an old entry in this marketSize and Weight35.9 x 21.3 x 7.3 cm, 331.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
浅米色+浅灰拼色，配合泰迪熊挂饰，整体更偏温柔礼物感, 软毡材质收纳篮造型，外侧8个口袋+手提结构，和常见棉绳/纯布款相比更像“可视化随手取用”收纳箱Key Buying Motive
8个外侧口袋+多隔层，强调高频婴儿用品快速取放Target Customers
面向新生儿待产包、婴儿注册清单和送礼场景，尤其适合想要兼顾颜值与实用性的父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,344.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.23% / 10.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.65% / -10.44%Peak / Non PeakSales & BSR Performance
PeraBellaB0FDKHJT9D (4.7/5 (340 Reviews))PeraBella Baby Diaper Caddy Organizer, Baby Basket Shower Gift Caddy, Portable Felt Changing Table Basket, Nursery Storage Bin, Newborn Boy and Girl Essentials for Registry, Car Diaper Organizer
This listing is deemed profitablePrice (USD)$21.75Released TypeOld Release (2025-06-18)Brand is an old entry in this marketSize and Weight37.1 x 20.8 x 7.1 cm, 312.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
中性米灰双色搭配，整体更偏温暖家居风, 毛毡材质+多外袋收纳结构，外观上比常规纯布篮更立体；附带小熊吊饰，增强礼品感Key Buying Motive
8个外侧口袋+多隔层，收纳分区更细Target Customers
更适合需要将尿布、湿巾、护理小物和外出车载收纳集中管理的新手父母/待产送礼人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,087.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.61% / 10.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.85% / -9.74%Peak / Non PeakSales & BSR Performance
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