
这个市场不值得进入,结论直接是NO。新品牌只有9个,但新品成功率只有18.18%,9个新品里有7个以上都跑不通,利润也卡在-13.1%到16.69%之间,已经是明显的低利润竞争带,不是健康增长市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入,结论是NO。 你给的预算 50万人民币,单看样本里最像可参考的盈利新品,入场成本本身并不算离谱,但市场已经明显进入价格战和低成功率状态:新品牌新品盈利率只有 18.18%,而未盈利率高达 81.82%,说明多数新入局都在亏损或尚未跑通。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:新品牌已经有9个、全是新品牌在互相卷,11个新上架里只有2个能做到活跃销售且有利润,成功率只有18.18%,其余81.82%都没跑通;再加上利润率区间只有-3.83%到16.69%,明显是价格竞争区,不是能靠普通铺货赚钱的市场。对大品牌来说也不是好机会,因为高利润主要来自少数差异化款和重投放,新品牌若没有明确创新或预算优势,进场大概率被压到低利润;对小商家更不友好,除非能做出明显差异化,否则不建议做。
这个市场不适合进入,而且对小品牌尤其不友好:新品牌已经有9个、11个新上架里只有2个赚钱,成功率仅18.18%,但真正能拿来当样板的只有Khazylorr和NIUGRECF两个;更糟的是,绝大多数已知利润率都卡在10%~20%区间,低于你要求的15%安全线,说明这是一个靠微薄空间硬拼的市场,不是稳健增量市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FKSKPNK8 | Khazylorr | 2025-09-23 | Yes | $14.06 | 50pcs | $703.0 | 16.69% | $117.34 |
![]() | B0FX9R59CZ | NIUGRECF | 2025-10-22 | Yes | $13.92 | 50pcs | $696.0 | 16.66% | $115.96 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FKSKPNK8 | Khazylorr | 2025-09-23 | Yes | $14.06 | 50pcs | $703.0 | 16.69% | $117.34 |
![]() | B0FX9R59CZ | NIUGRECF | 2025-10-22 | Yes | $13.92 | 50pcs | $696.0 | 16.66% | $115.96 |
这个市场不适合进入,已经明显偏向价格战和过度拥挤。现有样本里新品盈利率只有18.18%,但非盈利新品占81.82%,而且利润区间集中在10%~20%,低于10%的产品也已经出现,说明不是健康增长市场,而是靠少数差异化产品硬撑。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论是直接放弃。 新品牌进入数量很少,但成功率只有18.18%,而且最近新入场的产品里 9 个失败、只有 2 个成功,后面连续几个月几乎都是失败或“other”,说明竞争正在变硬,已经开始向低利润和同质化压价走。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |