- Benchmark ASINB0DLKQFV8D
- MarketplaceUS
- Category ID2237474011
- Analyzed Products
- Keywordportable changing pad, baby changing mat, faux leather changing pad
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得现在进入，已经是明显的高风险价格战区，新品牌和小商家都不友好。 用户50万人民币预算对单个ASIN的首批铺货、物流和投放来说表面上够，但这类预算只能撑前几个月，不能覆盖研发、品牌和认证；更关键的是，真正能赚钱的几乎都不是新进入者，市场对正常打法的容错率很低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不适合进入，这个市场已经进入高风险价格战区，而且对新卖家并不友好。 你的50万人民币预算从“首批铺货+物流+前期投放”角度看是够单个ASIN入场的，但这类预算只能覆盖前几个月，没把研发、品牌、认证和长期投放算进去；在当前市场里，光有这笔钱并不能把成功概率拉高。第二层证据更直接：市场整体盈利产品占比只有49.57%，而新品牌新发产品的盈利率是0%，新品牌新发产品的非盈利率却是80%，这说明新入场者几乎都在亏损。更糟的是，市场里旧品牌占据了76.19%的新产品位置，真正能赚钱的新发货基本都来自老品牌；同时你会看到TAOCI这类新品牌已经出现两款新发却直接亏损的ASIN，B0FVX26ZF4售价6.19美元，利润率-29.26%，B0FVX2JR6Q售价6.99美元，利润率-27.41%，这就是典型的低价硬卷。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?76.19%New listing success rate (old brands):62.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性尿布更换垫/便携护理垫：更便宜、用完即丢，适合出门临时更换，省去清洗和收纳成本。
- 可水洗防水尿垫（宠物/婴儿通用型）：通常价格更低、铺开更快，且可反复使用，适合在车里或家里临时替代。
- 普通防水桌垫/餐垫：尺寸接近、易买、用途更广，临时做换尿布垫不需要专门购买婴儿款。
- 折叠式尿布包自带更换区：如果用户本来就要买尿布包，这类产品能合并功能，减少额外购买一个独立changing pad。
- 婴儿车座椅垫/推车防污垫：很多家庭已经有或更容易顺手买到，可在外出时临时提供干净平面，比专用便携换尿垫更省事。
- 可清洗的毛巾/浴巾加防水隔层：家中已有物品即可组合使用，成本最低，适合预算敏感或偶尔外出的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向过度拥挤和价格战。 现有数据里，新品牌几乎没有成功样本：新品牌新上架盈利率为0%，新品牌新上架亏损率高达80%，而新上架里真正赚钱的还是老品牌主导；同时新产品利润分布里，低于10%的产品占比很高，说明你进去后很难靠正常利润活下来。
Most investment in new productsNew products with Highest revenueLeast investment in new productsTAOCI
Recent Monthly Revenue (USD):$699.00(100pcs/month)B0FVX26ZF4 (5/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,238.00(200pcs/month)B0FVX2JR6Q (4.6/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsKeaBabies
Recent Monthly Revenue (USD):$11,664.00(900pcs/month)B0DJ2H4R7J (4.8/5 (5618 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,296.00(400pcs/month)B092M9KHPB (4.8/5 (5599 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,276.00(400pcs/month)B0DBQ5SVSN (4.8/5 (5599 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsTHE KENKYO
Recent Monthly Revenue (USD):-(-)B0FK9GWN1BBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 草莓图案更可爱，礼品感强
- |
- 便携折叠+湿巾袋，像移动换尿台
- |
- 适合经常外出的新手父母，购买意图强
B0GHQHBV78 (4.7/5 (903 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 仿皮革浅米色外观，和其他款差异大
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- 30x17大尺寸双装，视觉上更显值
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- 偏高级家居风，送礼吸引力更强
B0FN42JDJC (4.8/5 (386 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向饱和和价格战。 新品里有利润数据的样本21个，只有10个落在20%~40%利润区间，且没有任何一个超过40%；同时新品牌新品盈利率为0%，而老品牌新品盈利率高达6250%，说明真正赚钱的几乎全是老牌玩家，新品牌几乎没有生路。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FSSFXJPPTiny Twinkle2025-09-26Yes$23.58800pcs$18864.022.05%$4159.52B0GHQHBV78Tiny Twinkle2026-01-20Yes$24.03400pcs$9612.032.58%$3131.59
B0GHQQR71CTiny Twinkle2026-01-20Yes$23.52400pcs$9408.033.07%$3111.23
B0GHQB876FTiny Twinkle2026-01-20Yes$23.33400pcs$9332.033.03%$3082.36
B0FSSLB472Tiny Twinkle2025-09-26Yes$23.34400pcs$9336.032.04%$2991.26
B0DT3V2PSMTiny Twinkle2025-01-15Yes$21.9400pcs$8760.031.62%$2769.92B0DJ2H4R7JKeaBabies2024-09-27Yes$12.96900pcs$11664.023.57%$2749.21
B0DDSN8F23Tiny Twinkle2024-08-07Yes$23.42400pcs$9368.027.35%$2562.15
B0FSSKC8CBTiny Twinkle2025-09-26Yes$23.95300pcs$7185.033.64%$2417.04
B0FSSWYDZWTiny Twinkle2025-09-26Yes$23.52200pcs$4704.032.62%$1534.45
B0BB6GRKKKKeaBabies2022-08-19Yes$12.96400pcs$5184.023.65%$1226.02
B0CV636LJBKeaBabies2024-04-19Yes$12.96400pcs$5184.023.56%$1221.36
B0C89NYCNDKeaBabies2023-06-16Yes$12.96400pcs$5184.023.39%$1212.54B092M9KHPBKeaBabies2020-08-03Yes$13.24400pcs$5296.022.78%$1206.43
B0C8Y5YZ3CKeaBabies2023-06-22Yes$12.96400pcs$5184.023.09%$1196.99
B089XVKJSLKeaBabies2020-06-09Yes$12.96400pcs$5184.022.75%$1179.36
B09244F5LHKeaBabies2020-08-03Yes$12.96400pcs$5184.022.46%$1164.33B0DBQ5SVSNKeaBabies2024-07-31Yes$13.19400pcs$5276.021.8%$1150.17
B0DK5FZ5FRPHOEBUS BABY2024-12-05Yes$12.99400pcs$5196.021.6%$1122.34
B0CNW9HS85ZICOTO2023-11-23Yes$12.56700pcs$8792.012.6%$1107.8Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FSSFXJPPTiny Twinkle2025-09-26Yes$23.58800pcs$18864.022.05%$4159.52B0GHQHBV78Tiny Twinkle2026-01-20Yes$24.03400pcs$9612.032.58%$3131.59B0GHQQR71CTiny Twinkle2026-01-20Yes$23.52400pcs$9408.033.07%$3111.23B0GHQB876FTiny Twinkle2026-01-20Yes$23.33400pcs$9332.033.03%$3082.36B0FSSLB472Tiny Twinkle2025-09-26Yes$23.34400pcs$9336.032.04%$2991.26B0FSSKC8CBTiny Twinkle2025-09-26Yes$23.95300pcs$7185.033.64%$2417.04B0FSSWYDZWTiny Twinkle2025-09-26Yes$23.52200pcs$4704.032.62%$1534.45
B0FQJ22XWRKonssy2025-09-10Yes$19.6175pcs$1470.7525.5%$375.05B0FN42JDJCKonssy2025-08-20Yes$18.07100pcs$1807.020.39%$368.45
B0FN449RLFKonssy2025-08-20Yes$17.86100pcs$1786.020.36%$363.63#New Product Success Rates
Listing这个市场不值得进入，已经进入高强度竞争区，而且对新品牌和小商家都不友好。 2025年新产品整体可识别盈利率只有47.62%，但真正的“新品牌”里，新上架产品100%都不赚钱；更关键的是，成功大多来自老品牌把旧链接继续做新款，新品牌几乎没有真正跑通的案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Tiny TwinkleKonssyNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AccmorKonssyTAOCIOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论很明确：已进入价格战/饱和区，新品牌几乎没有真正跑通的案例。 近期开新基本是老品牌在抢位，新品牌只有 TAOCI、THE KENKYO、JVEOO 三个，且这3个新品牌的新发产品盈利率是0%，新品牌新发100%都没跑通；同时市场近21个新发里，盈利产品只有约47.62%，而且新发利润带主要集中在20%~40%和“其他”，并没有形成稳定、普遍可复制的高利润空间。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 2 0 0 4 3 0 5 2026 0 0 0 0 0 3 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 2 0 0 1 2025/9 0 2 0 0 2 3 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 2 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 3 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Beautiful Portable Baby Changing Pad - Wipeable and Easy to Clean Diaper Changing Mat - The Perfect Waterproof Vegan Leather Pad for Traveling
This listing is deemed profitablePrice (USD)$14.82Released TypeOld Release (2024-07-12)Brand is an old entry in this marketSize and Weight41.7 x 5.1 x 5.0 cm, 272.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
柔和粉色外观，在同类产品中更偏女性化和礼品化, 16x30英寸的大尺寸折叠垫，且可用松紧带收纳，便携性更强Key Buying Motive
采用可擦拭的仿皮革防水表面，清洁更快，质感更高级Target Customers
更适合注重颜值、送礼属性和外出快速清洁的年轻父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,111.5075 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.86% / 17.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.92% / 9.04%Peak / Non PeakSales & BSR Performance
PHOEBUS BABYB0DS22N7VQ (4.6/5 (822 Reviews))Baby Diaper Changing Pad, Waterproof Travel Portable Changing Mat
This listing is deemed profitablePrice (USD)$10.11Released TypeOld Release (2025-02-15)Brand is an old entry in this marketSize and Weight25.6 x 21.2 x 1.9 cm, 150.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
花卉/拼色印花款式在同类中更显眼，带来一定审美区分。, 采用可卷起的软垫式长方形设计，兼顾大尺寸展开与便携收纳，属于成熟公模思路。Key Buying Motive
纯棉表层+吸水防漏结构，主打柔软亲肤和防渗漏，适合外出快速更换。Target Customers
预算敏感、需要外出临时换尿布的年轻父母，尤其偏好轻便、易清洁且价格低的基础款用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,011.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.31% / 14.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.03% / 5.76%Peak / Non PeakSales & BSR Performance
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