- Benchmark ASINB0DLKQFV8D
- MarketplaceUS
- Category ID2237474011
- Analyzed Products
- Keywordbaby essentials, baby supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经是明显的价格战市场，而且新品牌没有任何可复制的成功样本。对大品牌来说，老品牌和新进者都被压到低利润区；对小商家来说，当前不是“努力就能赢”的环境，而是进场就容易亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算虽然能覆盖单个新品的前期启动，但市场已经进入明显的价格战区，且新品牌几乎没有成功样本。 500,000 CNY 约合 70k USD，表面上足够覆盖新款入场的推荐预算 558.72~710.44 USD，但这只是前几个月的供货、物流和投放，不含研发、品牌和认证；真正问题不是钱够不够，而是投入后大概率仍然打不出利润。
Early sourcing + logistics + marketing budget (USD)$558.72 - $710.44Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可重复使用的防水尿垫/隔尿垫：更便宜，很多家庭已经有，既能垫尿布台也能垫床/沙发，替代购买专用便携换尿垫。
- 一次性换尿垫纸/护理垫：单次使用更省清洁时间，不想洗、不想擦的用户会直接买这种耗材型替代品。
- 婴儿车或尿布袋自带的简易垫布/折叠毯：把现有薄毯、纱布巾或小毛毯临时铺在公共场合，几乎零额外成本。
- 防水床单剪裁片/防水桌垫边角料：用家里现成的防水布料裁成小块，适合预算敏感、只想解决‘外出临时铺垫’需求的用户。
- 可折叠硅胶餐垫或防水桌垫：同样便于擦拭、便携，且常用于多场景，购买门槛低于专用婴儿换尿垫。
- 车内座椅保护垫/后备箱垫：对于更多在车里换尿布的家庭，这类产品更通用，很多人本来就会买，不必再购专用换尿垫。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架的盈利率为 0%，整体可盈利产品只占 9.3%，已经是高风险、明显偏价格战的市场。 更直接说，当前数据里看不到适合小品牌复制的稳定成功路径；大品牌也不该进，除非你愿意带着明显的品牌力和较重投入去硬打。
Least investment in new productsNew products with Highest revenueMost investment in new productsBlissful Diary
Recent Monthly Revenue (USD):-(-)B0FS7KFVLWBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$424.00(50pcs/month)B0FLNTZBY9 (4.8/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$594.75(75pcs/month)B0FLNXCQR8 (4.9/5 (28 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Old brand with the most profitable new productsJ.L. Childress
Recent Monthly Revenue (USD):-(-)B07XLWMXCSBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$749.50(50pcs/month)B07TZTFN9R (4.7/5 (143 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$5,463.00(450pcs/month)B01BH2DSZ8 (4.8/5 (3538 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsAlatino
Recent Monthly Revenue (USD):-(-)B0FQ2VV2YW (4.5/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GWQK6JPZBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 熊形轮廓，和常见矩形款差异明显
- |
- 浅绿色+素皮质感，颜值更像礼品
- |
- 外出便携且可擦洗，适合送礼和新手父母
B0FLNRRVT6 (4.8/5 (101 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 兔子图案更童趣，视觉辨识度高
- |
- 绿色兔子主题，和纯色款区分明显
- |
- 单手开合便携，适合外出换尿布
B0FC1TTCZ6 (4.6/5 (79 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：利润率被压到低位，新品牌几乎没有真正跑通的案例，已经明显进入价格战/过度拥挤状态。 现有数据里，新品盈利率为0%，新品牌新品未盈利率100%，而且新入场品牌集中在 Blissful Diary、Slxypater、Alatino 这类新进者身上，结果大多是亏损或接近打平，说明小商家想靠常规打法进入，胜算很低。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DLKQFV8DKonssy2024-11-30Yes$17.21300pcs$5163.018.88%$974.78
B0BB6H3QHQKeaBabies2022-08-19Yes$12.96200pcs$2592.021.25%$550.8
B0F2GJ3LP9Lily Miles2025-06-28Yes$16.475pcs$1230.012.53%$154.12B0FC1TTCZ6Coinarin2025-06-05Yes$9.9950pcs$499.512.49%$62.39Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FLNXCQR8Blissful Diary2025-09-09No$7.9375pcs$594.75-12.48%$-74.22B0FLNRRVT6Blissful Diary2025-09-09No$8.51100pcs$851.0-6.45%$-54.88B0FLNTZBY9Blissful Diary2025-09-09No$8.4850pcs$424.0-7.82%$-33.15
B0FQKNJNSYLily Miles2026-01-02No$14.41-pcs$--0.53%$-B0FQ2VV2YWAlatino2026-03-04No$14.04-pcs$-7.96%$-
B0GHPC83QNSlxypater2026-01-19No$19.62-pcs$--3.02%$-
B0FQKMMKBPLily Miles2026-01-02No$16.26-pcs$-8.78%$-B0GHPQ9RR5Slxypater2026-01-19No$--pcs$--%$-B0FS7KFVLWBlissful Diary2025-09-23No$--pcs$--%$-B0GWQK6JPZAlatino2026-04-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品几乎全军覆没，已经进入高竞争/价格战区。 这次样本里新上架产品的盈利率是0%，新品牌新上架产品的盈利率也是0%；同时，利润分布里整体样本只有3个产品在0%~10%利润区间、4个产品低于-10%，新产品样本里更是只有1个低于-10%、2个落在-10%到0%，没有任何正利润新品，说明不是“能不能做”的问题，而是“进场就容易亏”的问题。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Lily MilesBlissful DiaryAlatinoSlxypater#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的价格战高风险区，而且对新品牌几乎是失败市场。 近期新品牌没有任何可验证的盈利新款，反而是连续出现亏损新款；对小品牌来说，当前不是可复制的机会，对大品牌来说也只能靠重投入和强营销硬打，但回报并不成立。
从时间趋势看，市场并没有给新进入者留空间：2025年新品牌 Blissful Diary 4 个新品全亏，2026年新品牌 Slxypater 和 Alatino 继续全亏；最近 8 个新品牌新上架产品里，盈利率是 0%，非盈利率是 100%。更糟的是，市场新品利润区间只有 -6.84% 到 14.92%，说明大多数新品都卡在低利润甚至亏损区间；按利润分布看，整体样本里低于 10% 的产品占比很高，已经是典型的压价竞争环境。投入门槛也不低，单个新上架 ASIN 的早期预算中位数约 682.06 美元，范围 558.72–710.44 美元，但这还没算研发、品牌和认证成本，实际进入成本会更高。
品牌证据也很直接：新品牌 Blissful Diary 2025 年 9 月上新 4 个 ASIN，分别是 B0FLNTZBY9、B0FLNXCQR8、B0FS7KFVLW、B0FLNRRVT6，全部亏损；其中 B0FLNTZBY9 标价约 8.48 美元、月销 50、利润率 -7.82%，B0FLNXCQR8 标价约 7.93 美元、月销 75、利润率 -12.48%，明显靠低价和高曝光硬推，但仍然不赚钱，属于激进营销型对手，不是小生意成功案例。旧品牌里，J.L. Childress 的 B07TZTFN9R 只有 6.88% 利润率，B01BH2DSZ8 甚至接近打平到亏损，说明老品牌也被卷进去了，市场正在往更深的价格战走。结论很明确：大品牌也不该贸然进，小品牌更不该进；如果一定要做，只能靠明显差异化、强品牌力和更高预算，但这条路在当前数据下不成立。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 2 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 1 2 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKeaBabiesB0BB6H3QHQ (4.8/5 (5599 Reviews))KeaBabies Portable Diaper Changing Pad, Easy Wipe Clean - Foldable Waterproof Baby Changing Mat for Diaper Bag, Compact, Lightweight, 25x13 Newborn, Infant, Baby Changer Travel Essential (Cloud)
This listing is deemed profitablePrice (USD)$12.96Released TypeOld Release (2022-08-19)Brand is an old entry in this marketSize and Weight35.3 x 21.8 x 1.8 cm, 132.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
云朵款配色更偏柔和亲肤，符合婴儿用品审美, 折叠后为紧凑小尺寸，展开后是标准长方形可更好兼顾便携与使用面积Key Buying Motive
在便携收纳尺寸下仍保留较大的换尿布空间，且可直接擦拭清洁Target Customers
面向经常外出、需要随身放入尿布包的年轻父母和新生儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,592.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.87% / 21.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.19% / 12.56%Peak / Non PeakSales & BSR Performance
Konssy Faux Leather Waterproof Baby Changing Mat 2 Pack, Regular, 30"x17"
This listing is deemed profitablePrice (USD)$17.21Released TypeOld Release (2024-11-30)Brand is an old entry in this marketSize and Weight20.6 x 15.2 x 5.9 cm, 340.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
棕色系仿皮材质，整体更偏高端中性色，与常见蓝、绿、黑款形成区分, 30x17英寸的大尺寸双件装折叠换尿垫，外观更像真皮质感的简洁高级风Key Buying Motive
仿皮防水表面，主打更高级的质感与更易擦洗Target Customers
偏好礼品感、家居风格统一、希望尿布台更有质感的新手父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,163.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.35% / 18.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.72% / 9.25%Peak / Non PeakSales & BSR Performance
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