- Benchmark ASINB0CLF8TKP4
- MarketplaceUS
- Category ID16322961
- Analyzed Products
- Keywordhealthy snacks, protein snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌已经彻底失败，而且整体正在往价格战里滑。 新品牌 5 个、近 12 个月新发布 11 个，盈利成功率都是 0%；新发布产品的可识别利润区间只到 15.11%，但真正跑出来的几乎都不是新品牌，说明这不是“低门槛试错市场”，而是“拼资源、拼品牌、拼长期亏损承受力”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算50万人民币表面上够覆盖单个新品前期启动，但市场已经明显偏向价格战，且新品牌几乎没有成功样本；对大品牌和小商家都不是好机会。
Early sourcing + logistics + marketing budget (USD)$2,426.56 - $2,426.56Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?41.66%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 烤海苔/海苔脆片：通常单包价格更低、热量更低、开袋即食，适合想要“咸脆感”但不想买坚果种子类高价零食的人。
- 爆米花（原味/轻盐微波或即食袋装）：单位成本通常更低、购买更方便，满足口感和饱腹感，适合作为更平价的健康零食替代。
- 烘焙鹰嘴豆/脆鹰嘴豆：同样强调植物蛋白和脆感，但很多产品价格更亲民，且常见于超市/电商，容易替代南瓜籽。
- 毛豆脆/冻干毛豆零食：蛋白含量高、配料相对简单，适合想要高蛋白但希望比种子类更有“零食感”的用户。
- 低糖高蛋白酸奶杯/希腊酸奶杯：冷藏即食，通常在便利店或超市更容易买到，作为“健康+蛋白补充”替代方案更直接。
- 即食金枪鱼/鸡胸肉小包装：如果用户的核心诉求是补蛋白而非一定要吃零食，这类产品往往蛋白密度更高、性价比更好。
- 花生/混合坚果的基础款：虽然不是新奇替代，但在多数市场里更容易买到、价格通常低于有机/发芽/功能性种子零食，适合作为现实替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显过热，而且正在走向价格战。 新品牌新上架的成功率是 0%，市场整体可识别利润产品占比只有 16.67%，而新品牌新发布产品盈利率也是 0%；同时，符合样本里新品牌已出现 5 个，老品牌在新产品中的占比也很高，说明竞争不是“有没有机会”，而是“谁能砸钱扛住亏损”。
证据很直接：新品牌里，Good Sense Foods 的 B0FN8LH25T 售价 11.96 美元，月销 50、月营收约 5,980 美元，但仍是不盈利，利润率只有 10.27%；go Raw 的 B0H3Q9VNK8、B0GTWSTS8T 也都不盈利，且完全没有跑出收入。反过来，真正赚钱的样本几乎都来自老品牌：TOP FOX 的 B087Z5GC4M 售价 23.94 美元，利润率 14.39%，月营收约 9,576 美元；B0B6L9JM4X 利润率 14.93%，月营收约 7,188 美元；Nuts.com 的 B0CLF8TKP4 月营收约 17,577 美元。成功打法也非常集中：大包装、无壳、低碳、高蛋白、便携小袋/可重复密封，而失败样本几乎都死在“外观普通、卖点通用、没有独特结构或口味区隔”。
对两类入场者的结论都一样：大品牌可以考虑，但前提是要按老品牌标准重投、做更强品牌和差异化；小品牌不建议进。 如果硬要对标，大品牌应跟：TOP FOX 的 B087Z5GC4M、B0B6L9JM4X，Nuts.com 的 B0CLF8TKP4；小品牌最可参考的“真成功新品牌”几乎找不到，Good Sense Foods 目前是失败案例，不该当成功模板。你如果想进，至少要避开“通用健康零食”这条路，否则只会落入低毛利、低转化、靠促销硬撑的困局。
New products with Highest revenueGood Sense Foods
Recent Monthly Revenue (USD):$598.00(50pcs/month)B0FN8LH25T (4.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsTOP FOX
Recent Monthly Revenue (USD):$9,576.00(400pcs/month)B087Z5GC4M (4.3/5 (197 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$7,188.00(300pcs/month)B0FD12YHNM (4.4/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,188.00(300pcs/month)B0B6L9JM4X (4.4/5 (91 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsgo Raw
Recent Monthly Revenue (USD):-(-)B0H3Q9VNK8 (4.8/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTWSTS8TBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 多口味组合，视觉辨识度高
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- 黑底包装+南瓜图案，货架吸睛
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- 健康零食定位明确，适合尝鲜购买
B0FD12YHNM (4.4/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 2磅大包装，与其他小袋装差异大
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- 原味散装、功能型原料感强
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- 适合烘焙/囤货人群，购买场景不同
B001PB4MAM (4.6/5 (602 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已进入明显的价格战区，而且对新品牌极不友好。新产品里只有1/12能做到10%以内利润，8.33%刚刚达到低利润线，另外66.67%根本没有有效利润数据，说明真正能跑通的新机会非常少；整体已知利润分布里，10%以下的产品占了35.82%，而且非盈利样本大量集中在9.98美元和11.96美元这类低价位，典型就是低价互卷。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CLF8TKP4Nuts.com2023-10-19Yes$25.11700pcs$17577.017.89%$3144.53
B0CLF35YF5Nuts.com2023-10-19Yes$22.32700pcs$15624.013.42%$2096.75B087Z5GC4MTOP FOX2020-05-01Yes$23.94400pcs$9576.014.39%$1377.99B0B6L9JM4XTOP FOX2022-07-26Yes$23.96300pcs$7188.014.93%$1073.17
B087Z5CTG3TOP FOX2020-05-01Yes$23.96300pcs$7188.014.9%$1071.02
B087Z5TGWSTOP FOX2020-05-01Yes$23.88300pcs$7164.014.75%$1056.69B0FD12YHNMTOP FOX2020-05-02Yes$23.96300pcs$7188.012.27%$881.97
B0B6KT7TRDTOP FOX2022-07-14Yes$23.96100pcs$2396.014.56%$348.86
B07CG6KM7ROh! Nuts2018-04-12Yes$37.3950pcs$1869.513.89%$259.68
B014XG1Q5OSuperSeedz2015-09-02Yes$15.9950pcs$799.520.11%$160.78
B014XG1OISSuperSeedz2015-09-02Yes$14.9550pcs$747.515.6%$116.61Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G45ST9X7We Got Nuts2025-11-26No$17.9950pcs$899.54.98%$44.8B0FN8LH25TGood Sense Foods2025-08-21No$11.9650pcs$598.010.27%$61.42B0H3Q9VNK8go Raw2025-11-26No$--pcs$--%$-
B0FP6M2448Sunhill Naturals2025-08-29No$13.99-pcs$-3.85%$-
B0FSHFLZN5OZ ERCIYES2025-09-24No$9.08-pcs$--17.93%$-B0GTWSTS8Tgo Raw2026-03-25No$--pcs$--%$-
B0GHGXL7KZYupik2026-01-17No$--pcs$--%$-
B0H37WGC3QGIANTS SUNFLOWER SEEDS2026-05-28No$--pcs$--%$-B0GKYXGW6QOZ ERCIYES2026-02-01No$--pcs$--%$-
B0FS6J9FGVSuperSeedz2026-02-27No$--pcs$--%$-
B0GSS8HPX4Farm Fresh Nuts2026-03-16No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显进入高竞争、低利润的价格战区域。 11个新发布样本里，全部都没有跑出盈利，新品牌新发布的成功率是0%，老品牌新发布的成功率也是0%；而整体可识别样本里，盈利率也只有16.67%，多数产品利润率集中在0%到20%之间，说明真正能赚到钱的并不多，且新产品几乎都在亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
go RawOZ ERCIYESOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌已经全部失败，最近一年持续偏向亏损，属于高竞争、低容错的市场。 用户预算 500,000 CNY 远高于单个新 ASIN 的早期建议投入 2,426.56 USD，但钱不是问题，问题是成功率和利润结构太差，单靠常规打法进场大概率亏损。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 4 2026 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSuperSeedzB014XG1OIS (4.5/5 (549 Reviews))SuperSeedz Dry Roasted Pumpkin Seeds Somewhat Spicy – 8g Protein, Non-GMO Gluten-Free, Keto Snacks – Nut Free & School Friendly Organic Pumpkin Seeds – 5oz Bag Large European No Shell Pepitas (2 Pack)
This listing is deemed profitablePrice (USD)$14.95Released TypeOld Release (2015-09-02)Brand is an old entry in this marketSize and Weight19.9 x 12.4 x 6.6 cm, 283.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色食品袋包装配南瓜图案，整体更偏零食礼盒/高端健康零食风格Key Buying Motive
大颗无壳欧洲南瓜籽，强调更强脆感和更易食用Target Customers
面向需要学校友好、无常见过敏原、低碳高蛋白的健康零食人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$747.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.86% / 15.60%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.63% / 6.38%Peak / Non PeakSales & BSR Performance
Oh! NutsB07CG6KM7R (4.7/5 (290 Reviews))Oh! Nuts Pepitas Raw Unsalted Pumpkin Seeds | All-Natural Protein Power | Fresh, Healthy Keto Snacks | Resealable 5-Pound Bulk Bag | Unshelled Pepitas - Vegan & Gluten-Free Snacking
This listing is deemed profitablePrice (USD)$37.39Released TypeOld Release (2018-04-12)Brand is an old entry in this marketSize and Weight33.9 x 22.0 x 9.8 cm, 2268.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
绿色自立袋包装在同类坚果/种子类产品中较醒目，但不算独特设计, 5磅大容量可重复密封袋，偏向家庭囤货和批量补货场景Key Buying Motive
主打原味、无盐、低碳高蛋白，适合直接食用或作为沙拉/烘焙配料Target Customers
面向生酮、纯素、无麸质和控碳人群的日常健康零食需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,869.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.09% / 13.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-20.48% / -15.68%Peak / Non PeakSales & BSR Performance
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