- Benchmark ASINB0DPN4SZPN
- MarketplaceUS
- Category ID165796011
- Analyzed Products
- Keywordbaby tummy time mat, sit me up floor seat, infant support pillow
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经进入明显的价格战区，而且新品牌并不友好。 近一年新品牌新品成功率只有44.83%（29个新品里13个赚钱、16个不赚钱），但更关键的是利润被压得很薄：新品利润主力集中在10%~20%，低于10%的也占了不少，最近月份仍在持续出现亏损，说明不是蓝海，而是在越卷越难。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是值得进入的市场：利润率被压得很薄，且新品牌成功率不高，已经出现明显的价格战信号。 用户预算50万CNY可以覆盖一部分入场成本，但对长期研发、品牌和认证并不够，单靠这个预算做单品切入风险很大；如果硬进，必须是强差异化、低物流成本、低营销效率损耗的产品，否则很容易亏。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?29.26%New listing success rate (old brands):8.33%New listing success rate (new brands):44.83%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可折叠婴儿爬行垫/游戏垫：更便宜、用途更广，既能做 tummy time 也能做爬行和地垫，很多家庭会直接用它替代坐立支撑类产品。
- 家庭现有的大毛巾/毛毯叠铺方案：成本最低、随手就能用，适合临时做趴玩支撑或地面缓冲，不需要额外购买专用坐椅。
- 小型瑜伽垫/防滑地垫：更易获取，价格通常低于婴儿专用支撑座，可快速铺开用于短时 tummy time 和基础翻身练习。
- 婴儿游戏围栏内铺软垫：如果本来就有围栏，配软垫即可形成相对安全的活动区，减少再买专用 tummy time mat 或 sit-me-up seat 的必要。
- 哺乳枕/抱枕临时改作支撑：不少家庭已有此类用品，可低成本借用来做短时坐立辅助或趴卧支撑，属于低门槛替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，属于明显的高风险竞争区。 关键原因不是“没机会”，而是新品牌想跑出正回报，已经必须靠明显差异化和低成本结构；一旦做成大众款，利润很快被压到接近 10% 以下，市场已经接近价格战区。
New products with Highest revenueazopesy
Recent Monthly Revenue (USD):$36,342.00(900pcs/month)B0GVS3L1XC (4.5/5 (257 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$28,532.00(700pcs/month)B0GVS3KNYM (4.4/5 (259 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$28,035.00(700pcs/month)B0GVRZWJS1 (4.4/5 (255 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsFisher-Price
Recent Monthly Revenue (USD):-(-)B0DF9GH3DFBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$4,478.00(100pcs/month)B0D9MVGLLN (4.7/5 (226 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$37,000.00(800pcs/month)B0BB4SLC7F (4.7/5 (42868 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsEXBEPE
Recent Monthly Revenue (USD):$2,092.00(100pcs/month)B0FM7QM7MQ (4.4/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsYJORIX
Recent Monthly Revenue (USD):-(-)B0GHXGJQ6S (4.5/5 (164 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 恐龙造型，画面更醒目，点击吸引力强
- |
- 充气可折叠，便携属性明显，和普通坐垫差异大
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- 环绕围挡+宽底座，功能与外观都更独特
B0FJRT7PH6 (4.3/5 (215 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 50x50可折叠爬行垫，品类与婴儿坐椅明显不同
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- 双面图案，一面彩色一面简约灰，更有视觉反差
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- 防水大尺寸地垫，适合家庭铺放，产品形态很特别
B0CKW5LXDV (4.4/5 (375 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：新品利润大多卡在10%~20%，真正低于10%的也不少，说明已经进入明显的价格压缩区；更关键的是，新品牌新发布产品的盈利率只有44.83%，未盈利率高达55.17%，而老品牌新发布产品盈利率只有8.33%，说明新机会并不友好，且更偏向强品牌和重投入玩家。
从利润分布看，全部产品里低于10%利润的占17.31%（-10%以下2.88%，-10%到0% 3.85%，0%到10% 10.58%），再加上10%~20%占27.88%，市场主力集中在低到中低利润带；新品里10%~20%占31.71%，20%~30%只有2.44%，40%以上为0%，这意味着没有明显高毛利空间，想靠普通铺货很难跑赢。时间趋势也很清楚：2025年新品里盈利8个、亏损15个；2026年截至目前新品盈利6个、亏损10个，持续是“坏的多、好的少”，不是上升中的蓝海，更像越卷越难。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D2NHX5ZLJyusmile2024-04-25Yes$39.23000pcs$117600.010.28%$12089.28
B0D9YY8ZR1Blissful Diary2024-09-23Yes$44.79800pcs$35832.014.74%$5281.64
B0F13V8RX5Blissful Diary2025-05-12Yes$43.76900pcs$39384.013.15%$5179.0
B0FD8DP4V3Gotvspt2025-06-15Yes$54.5300pcs$16350.026.52%$4336.02
B0D31FP5J6AGITVPS2024-04-30Yes$23.99700pcs$16793.024.57%$4126.05B0GVS3L1XCazopesy2026-04-02Yes$40.38900pcs$36342.011.15%$4052.14
B0D8NQVBNSBlissful Diary2024-08-22Yes$44.72600pcs$26832.014.32%$3842.35
B0DT126NM4Bavbiiy2025-02-13Yes$22.19650pcs$14423.524.83%$3581.36
B0DSZJX71LBavbiiy2025-02-13Yes$22.43600pcs$13458.025.85%$3478.9
B09S5CJXGSMallify2022-02-10Yes$48.08700pcs$33656.010.13%$3409.36
B0BQJ6Q2X7Lovvie & Joy2022-12-19Yes$45.99600pcs$27594.011.47%$3165.04B0GVRZWJS1azopesy2026-04-02Yes$40.05700pcs$28035.010.96%$3072.64
B0D3DVMKWGUMIKU2024-05-06Yes$39.99600pcs$23994.012.21%$2929.67B0GVS3KNYMazopesy2026-04-02Yes$40.76700pcs$28532.010.22%$2915.98
B0DBLJTTV6Topsochir2024-07-30Yes$37.56500pcs$18780.014.93%$2803.86
B09V52TLXQMallify2022-03-09Yes$35.02550pcs$19261.013.42%$2584.83B0FJRT7PH6CandyHome2025-12-09Yes$19.86600pcs$11916.018.58%$2214.0
B0DRSB2LG2UMIKU2024-12-30Yes$44.99300pcs$13497.015.81%$2133.88
B0CJRVV1GGJyusmile2023-09-25Yes$39.63500pcs$19815.010.73%$2126.15
B0FJWB1GJWKnotly Charm2025-11-18Yes$39.73300pcs$11919.015.49%$1846.26Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GVS3L1XCazopesy2026-04-02Yes$40.38900pcs$36342.011.15%$4052.14B0GVRZWJS1azopesy2026-04-02Yes$40.05700pcs$28035.010.96%$3072.64B0GVS3KNYMazopesy2026-04-02Yes$40.76700pcs$28532.010.22%$2915.98B0FJRT7PH6CandyHome2025-12-09Yes$19.86600pcs$11916.018.58%$2214.0B0FJWB1GJWKnotly Charm2025-11-18Yes$39.73300pcs$11919.015.49%$1846.26B0DPN4SZPNForyoomi2025-09-22Yes$37.99300pcs$11397.014.61%$1665.11
B0DPN5MKYXForyoomi2025-09-22Yes$37.99200pcs$7598.015.44%$1173.14
B0GVS8G61Yazopesy2026-04-02Yes$41.18200pcs$8236.011.36%$935.61
B0FJRWKHNPCandyHome2025-12-09Yes$19.88200pcs$3976.018.68%$742.72
B0G7GH8RTGBlissful Diary2026-05-08Yes$32.7100pcs$3270.017.69%$578.47
B0GVSBQNWGazopesy2026-04-02Yes$42.84100pcs$4284.013.43%$575.35B0FM7QM7MQEXBEPE2025-08-13Yes$20.92100pcs$2092.020.99%$439.12
B0FJW47PKFKnotly Charm2025-11-18Yes$37.97100pcs$3797.011.12%$422.23
B0DPN5T9HSForyoomi2025-12-18Yes$38.9150pcs$1945.514.86%$289.11#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近价格战区，且对新品牌并不友好。整体新品成功率只有34.15%，但市场利润分布里10%~20%利润段占了主力，低于10%的产品也不少，说明想靠常规打法赚钱并不轻松；更关键的是，老品牌新品成功率只有9.09%，这是典型的高门槛信号，不适合贸然下场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CandyHomeazopesyForyoomiKnotly CharmOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MallifyCandyHomeOther#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论很明确：已经进入高风险的价格战区，而且对小品牌尤其不友好。 近一年新品牌里，真正能赚钱的只有13个产品，亏损的有16个，成功率只有44.83%；更关键的是，最近几个月新上架产品里持续出现亏损，说明不是“还有空间”，而是竞争在加速变硬。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 0 7 1 0 0 14 2026 0 1 1 6 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 1 0 0 3 2025/9 0 1 0 2 0 0 0 1 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 2 0 0 0 4 2025/12 1 0 0 3 0 0 0 3 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 1 1 5 0 0 0 2 2026/5 0 0 0 1 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesForyoomiB0DPN4SZPN (4.2/5 (110 Reviews))4 in 1 Tummy Time Mat with Educational Cards, Play Mat & Sitting Support for Newborn 0-12 Months, Infant Baby Sit Me Up Floor Seat, Sensory Skills Gifts, Koala
This listing is deemed profitablePrice (USD)$37.99Released TypeNew Release (2025-09-22)Brand is a new entry in this marketSize and Weight40.0 x 32.7 x 9.4 cm, 1270.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
灰色考拉主题，和竞品常见的彩虹、纯色或简洁灰绿风格区分明显, 4合1一体化结构：可同时覆盖趴玩垫、学坐支撑、游戏垫和哺育辅助场景，外观也更像一体式功能玩具垫而非普通坐垫Key Buying Motive
把 tummy time mat、sit me up floor seat、infant support pillow 合并为单品，且附带教育卡和可拆卸牙胶玩具Target Customers
面向0-12个月、希望一件产品覆盖多阶段成长并兼顾送礼需求的新手父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,397.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.63% / 14.61%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-18.66% / -11.68%Peak / Non PeakSales & BSR Performance
ForyoomiB0DPN5MKYX (4.2/5 (110 Reviews))4 in 1 Tummy Time Mat with Educational Cards, Play Mat & Sitting Support for Newborn 0-12 Months, Infant Baby Sit Me Up Floor Seat, Sensory Skills Gifts, Rainbow
This listing is deemed profitablePrice (USD)$37.99Released TypeNew Release (2025-09-22)Brand is a new entry in this marketSize and Weight40.3 x 31.9 x 9.2 cm, 1279.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
彩虹主题更偏婴儿礼品化，视觉上比普通纯色坐垫更容易吸引新手父母, 4合1一体化结构，把 tummy time、坐姿支撑、地垫和喂养场景合并，和单一功能的坐垫/地垫相比更有差异化Key Buying Motive
同时覆盖趴玩、学坐、支撑与互动玩具，满足0-12个月多阶段使用Target Customers
更适合想用一件产品覆盖婴儿早期多个里程碑、并偏好送礼型育儿用品的新手父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,598.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.67% / 15.44%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.62% / -9.86%Peak / Non PeakSales & BSR Performance
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