- Benchmark ASINB0CQD6HMWB
- MarketplaceUS
- Category ID16310101
- Analyzed Products
- Keywordelectrolyte drink, sports drink, hydration drink, electrolyte beverage
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是过度拥挤的价格战市场。 新品可识别利润率范围只有 -105.62% 到 -31.37%，新发布产品盈利率是 0%，而新品牌只有 Bucked Up 1 个，完全没有跑通；这不是“找个好打法就能进”，而是连新品牌都几乎没有成功窗口。
从证据看，市场里有 24 个老品牌、28 个新发布样本，但 28 个新发布里没有一个盈利；最近的发布时间趋势也没有好转，2025 年和 2026 年的新上架持续出现亏损，说明竞争不是在扩大利润，而是在加剧内卷。更关键的是，BODYARMOR、PRIME HYDRATION、Gatorlyte、Gatorade、Electrolit 这类老牌在市场里占据大量非盈利新产品位置，说明大玩家也在拼资源硬扛；但真正能赚钱的样本集中在 NOOMA、Electrolit、Roar Organic、ROAR、Greater Than、ShineWater、RECOV3R 180 这些老牌的差异化旧款，新品基本没有正向样本可抄。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场。你的50万人民币预算虽然能覆盖单个新品的前期铺货、物流和基础投放，但这个赛道已经被老牌大品牌和高密度新品挤满，利润空间也被打薄，属于高风险价格战市场。
数据很直接：可识别利润的产品里，整体盈利率只有7.69%，新发布产品的盈利率是0%，已经触发高风险信号。市场分析范围里还明确提示，新品牌进入数量一旦达到10–20+就要警惕饱和；而当前样本里新发布几乎都由老品牌主导，新品牌只有Bucked Up，且它的新品B0GY5GGKSY在39.99美元售价下，月销50、月收入约1,999.5美元，利润率-16.67%，27条评价却没盈利，说明这个赛道不是“低评就能起量”的空档，而是连新品牌都很难跑通。相反，老牌BODYARMOR虽然有34个样本、总月收入约174.34万美元、月销10.44万件，但新发9个产品全部不盈利，说明大品牌靠资源硬推也只能勉强维持，不是中小卖家的机会。
如果只看可抄的标杆，大品牌应对标的是ROAR、Roar Organic、NOOMA、ShineWater、Electrolit这类老牌；可参考ASIN是B091D2DLHC、B0BSG3CCLL、B00UVAG7II、B0CTRVGRGQ，它们共同点是做了明确差异化：有机椰子水、低糖低卡、功能配方更完整、包装辨识度高，而且能做到700、224、132、108条左右评价并保持盈利。小商家这边几乎没有真正的成功样本可学：当前唯一新品牌Bucked Up的新品失败，且没有看到<300评价/年还能稳定盈利的真实小品牌案例；这意味着如果你是小商家，除非你愿意接受很重的品牌投入和长期烧钱，否则不建议进入。结论很明确：不要做。
Early sourcing + logistics + marketing budget (USD)$3,957.13 - $219,724.86Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?96.42%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 自制电解质补水：用水 + 少量盐 + 柠檬汁/果汁 + 少量糖，成本显著低于成品运动饮料，且可按口味和甜度自行调整，适合轻中度出汗后的日常补水。
- 无糖/低糖电解质粉或泡腾片：通常更便携、单次成本更低，也更容易按需冲调；对于不想喝瓶装饮料、但又想补充电解质的人，是更轻量的替代方案。
- 口服补液盐（ORS）：在脱水、腹泻、呕吐或高温出汗后的“功能性补液”场景下，ORS 往往比普通运动饮料更专业、价格也更可控，且药店和电商更容易买到。
- 椰子水（尤其是大包装或原味基础款）：在追求天然、低添加的用户中常被视为替代品，获取便利，且在部分场景下单瓶成本可能接近或低于高端电解质饮料。
- 淡盐水/清汤类补液：当用户只是想快速补充水分和少量钠时，超市现成清汤、骨汤或淡盐水是更易获得、操作更简单的替代，不需要专门购买运动饮料。
- 自来水 + 正常饮食补钠补钾：对于非高强度运动或普通日常出汗，很多用户实际上不需要专门电解质饮料；通过喝水并配合正餐中的盐分和钾来源即可满足大多数补水需求，成本最低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：已明显过度拥挤，而且价格战非常重。 近一年新进入品牌的新产品里，能跑出盈利的比例是0%，整体可识别盈利产品也只有7.69%；更关键的是，新品牌和老品牌的新上架产品全部都没跑出盈利，说明这里不是“谁更努力就能赢”，而是“谁更能烧钱、谁更能扛亏”。
证据很直接： 2025年和2026年的新上架几乎都在亏损，2025年出现17个非盈利新产品，2026年又有10个非盈利新产品，时间趋势是持续加剧而不是改善；同时，市场里旧品牌占据了绝大多数新上架，且样本里像 BODYARMOR、Gatorlyte、PRIME HYDRATION、Gatorade、Electrolit 这些老牌/大牌持续压着新品牌打。BODYARMOR 的老产品里有单款月销1万件、月收入约14.39万美元，但利润率是-116.83%；它的新款 B0FKCQVQLK 也直接是非盈利，说明大牌也在这个池子里被拖进了低利润竞争。唯一的新品牌案例 Bucked Up 的 B0GY5GGKSY，售价39.99美元，月销约50件，利润率-16.67%，只有27条评论，还远没形成可复制的正向样本，不能当小商家成功模板。
New products with Highest revenueLeast investment in new productsMost investment in new productsBucked Up
Recent Monthly Revenue (USD):$1,999.50(50pcs/month)B0GY5GGKSY (4.6/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsBODYARMOR
Recent Monthly Revenue (USD):-(-)B0GHDHMK9C (4.7/5 (5724 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FKCQVQLKBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXKX1W24Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 罐装透明果味外观更醒目，图片辨识度高
- |
- 主打补维D+电解质，功能点很少见
- |
- 低糖低卡，适合健康补水人群
B0CTRVGRGQ (4.3/5 (108 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 橙白自然系包装，视觉干净不俗套
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- 纸盒12瓶装，家庭补货感强
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- 有机椰子水+0添加糖，定位清晰
B00UVAG7II (4.3/5 (132 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经处在明显的过度拥挤和价格战区。 新品利润分布里，能看到大量新品为负利润，按已知利润口径，负利润新品占比接近一半甚至更高；同时今年以来新品牌只有 1 个（Bucked Up），但旧品牌新上架几乎全在亏损，说明这个赛道不是“新品牌机会”，而是“老品牌互相卷、靠规模和品牌硬扛”的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B091D2DLHCRoar Organic2018-08-06Yes$39.18900pcs$35262.016.58%$5846.44
B0BSG3CCLLROAR2023-01-24Yes$34.38800pcs$27504.011.94%$3283.98
B08ZS4TPQMElectrolit2024-06-15Yes$35.91800pcs$28728.010.72%$3079.65
B0B4KSTR77Greater Than2022-06-20Yes$37.99150pcs$5698.519.21%$1094.69
B08ZS424BRElectrolit2021-03-22Yes$36.24200pcs$7248.010.64%$771.19
B0CSG7VBQBRECOV3R 1802024-01-16Yes$32.99200pcs$6598.010.01%$660.46B00UVAG7IINOOMA2015-03-18Yes$33.99100pcs$3399.014.53%$493.88B0CTRVGRGQShineWater2024-03-17Yes$31.99100pcs$3199.014.25%$455.86
B00Y0V1BZ8NOOMA2015-03-18Yes$33.99100pcs$3399.011.33%$385.11
B00UVAGCYWNOOMA2015-03-18Yes$33.99100pcs$3399.011.33%$385.11Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G4XZ9YHVPRIME HYDRATION2025-12-22No$16.72000pcs$33400.0-114.0%$-38075.99
B0GR23VHSMBODYARMOR2026-03-03No$16.991000pcs$16990.0-111.43%$-18931.95
B0GR23VSS7BODYARMOR2026-03-03No$16.91000pcs$16900.0-110.66%$-18701.54
B0G4XMPJ3DBODYARMOR2025-12-15No$22.61000pcs$22600.0-68.81%$-15551.06
B0G4XMXYRZBODYARMOR2025-12-15No$24.42900pcs$21978.0-61.37%$-13487.89
B0G5BNJQ57Gatorlyte2025-12-28No$30.78800pcs$24624.0-45.77%$-11270.4
B0FRVJKP9XROAR2025-09-19No$37.59800pcs$30072.0-32.56%$-9791.44
B0G54CBML3PRIME HYDRATION2025-12-19No$17.73400pcs$7092.0-104.68%$-7423.9
B0GGJBBR2LRECOV3R 1802026-01-13No$32.99400pcs$13196.0-37.64%$-4966.97
B0FMGH425CGatorlyte2025-08-14No$40.36400pcs$16144.0-24.59%$-3969.8
B0GGJQYJ2PRECOV3R 1802026-01-13No$32.99200pcs$6598.0-38.0%$-2507.24
B0GMT5LD4VPlezi2026-02-10No$24.82100pcs$2482.0-61.85%$-1535.11
B0G54BP5DFPRIME HYDRATION2025-12-22No$22.7550pcs$1137.5-130.9%$-1488.98B0GY5GGKSYBucked Up2026-04-22No$39.9950pcs$1999.5-16.67%$-333.31
B0GC5P28GZPRIME HYDRATION2025-12-23No$--pcs$--%$-
B0FKNH6H44Gatorlyte2025-07-31No$--pcs$--%$-B0FKCQVQLKBODYARMOR2025-07-29No$--pcs$--%$-
B0GC65XVZXPRIME HYDRATION2025-12-23No$--pcs$--%$-
B0GC4TQC18PRIME HYDRATION2025-12-23No$--pcs$--%$-
B0GFWZ275ZGatorade2026-01-09No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的价格战高风险区。 新品整体盈利率只有7.69%，而且新上市产品的盈利率是0%，这意味着新品牌/新ASIN几乎没有真正跑通的空间；同时，时间上看2025年和2026年持续有大量新品涌入，但全部都是非盈利，市场不是在扩张利润，而是在加剧内卷。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GatorlyteBODYARMORPRIME HYDRATIONRECOV3R 180Other#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入过度拥挤和价格战区。 近期新品牌几乎没有成功案例，近期开出的新产品里只有失败，没有看到可复制的真实小品牌机会；现有能赚钱的样本也几乎都来自老品牌，说明新玩家要赢，门槛不是一般高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 8 0 0 0 0 0 0 9 2026 6 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 1 0 0 0 0 0 0 0 2025/9 1 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 6 0 0 0 0 0 0 5 2026/1 2 0 0 0 0 0 0 2 2026/2 1 0 0 0 0 0 0 0 2026/3 2 0 0 0 0 0 0 2 2026/4 1 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNOOMA Organic Electrolyte Sports Drink | Electrolyte Drink with Organic Coconut Water | Workout Hydration Drink with No Added Sugar | 30 Calories | Pack of 12 Sports Drinks (16.9oz) | Mango
This listing is deemed profitablePrice (USD)$33.99Released TypeOld Release (2015-03-18)Brand is an old entry in this marketSize and Weight26.7 x 21.8 x 17.3 cm, 479.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
包装采用橙色/白色为主的自然系配色，区别于常见高饱和电解质饮料的霓虹感。, 12瓶装16.9oz纸盒装，走便携家庭补货路线，整体更像健康饮料而非传统运动饮料。Key Buying Motive
主打有机椰子水、零添加糖、30卡、植物基且兼容USDA Organic/Keto/Paleo，功能定位更偏“干净配方的补水饮料”。Target Customers
面向重视配方洁净度、控糖、健身补水和有机/植物基饮品的用户，而不是只追求高糖快速补能的传统运动饮料消费者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,399.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.86% / 14.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.21% / -9.54%Peak / Non PeakSales & BSR Performance
NOOMA Organic Electrolyte Sports Drink | Electrolyte Drink with Organic Coconut Water | Workout Hydration Drink with No Added Sugar | 30 Calories | Pack of 12 Sports Drinks (16.9oz) | Chocolate Mint
This listing is deemed profitablePrice (USD)$33.99Released TypeOld Release (2015-03-18)Brand is an old entry in this marketSize and Weight28.4 x 22.9 x 18.1 cm, 479.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
包装以绿色+奶油色为主，偏有机/天然感，与常见高饱和运动饮料形成区隔, 16.9oz瓶装12连包，采用更偏健康饮品渠道的简洁包装风格Key Buying Motive
有机椰子水+无添加糖+30卡，主打更干净的电解质补水方案Target Customers
面向注重成分洁净、偏有机/植物基、且希望运动后补水但避免高糖的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,399.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight3.79% / 11.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-24.34% / -16.81%Peak / Non PeakSales & BSR Performance
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