- Benchmark ASINB0DGWHGTK6
- MarketplaceUS
- Category ID165793011
- Analyzed Products
- Keywordbath toys, mold free bath toys, baby bath toys, car bath toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是高风险、接近价格战的市场。 近一年新品牌新上架成功率只有13.79%，但失败占86.21%；而最近上新的产品里，利润大多压在10%以下，甚至出现-33.13%和-5.68%这种明显亏损，说明竞争不是缓和而是在加剧。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论很明确：已接近价格战+过度拥挤，新老品牌都在被压利润。 你的50万人民币预算“能进场”，但只能覆盖单个ASIN前几个月的上新、物流和投放；按当前数据，真正能稳定赚钱的门槛并不低，且市场里新品牌失败面很大，不适合把它当成低风险机会。
Early sourcing + logistics + marketing budget (USD)$11,387.19 - $14,682.92Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?22.58%New listing success rate (old brands):14.29%New listing success rate (new brands):12.50%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 无孔一体式硅胶洗澡/挤压玩具：比传统会进水的浴玩具更容易清洗、干得快，价格通常更低，也适合直接替代“防霉”诉求。
- 吸盘式转盘/旋转洗澡玩具：只需贴在瓷砖、浴缸边或玻璃上即可玩，不依赖复杂结构，使用门槛低，常见价格也更亲民。
- 叠叠杯/倒水杯套装：本质上覆盖“倒水、舀水、装水、冲洗”的玩法，便宜、易买、清洁简单，且可扩展到水桌、沙坑。
- 喷水海洋动物单件玩具：如果用户主要想要“按压喷水”的反馈，这类单个挤压喷水玩具通常更便宜，且替换/收纳更容易。
- 洗澡勺/小水瓢组合：最基础但高频的洗澡互动工具，兼顾冲水洗头和玩水，几乎无维护成本，适合对安全和清洁要求高的家长。
- 泳池/水桌通用玩具包：与“浴室专用”相比，选择可在水桌、泳池、沙滩共用的小套装更划算，能摊薄单次使用成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌已经有17个、总新上架31个，新增品牌密度高，且新上架整体成功率只有12.9%，利润区间只有-11.77%到12.85%，说明这里已经是高竞争、低利润的环境，不是值得推进的赛道。对大品牌来说也不是好市场；对小商家更危险，因为要么拼投放和创新，要么直接被压到亏损。
New products with Highest revenueDEFXIER
Recent Monthly Revenue (USD):$29,310.00(3000pcs/month)B0GL1Q8TN2 (4.6/5 (105 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMunchkin
Recent Monthly Revenue (USD):-(-)B0DM2JZ69KBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0F3JHYBJ6Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CX2YMRZ4Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast investment in new productsSkip Hop
Recent Monthly Revenue (USD):$1,100.00(100pcs/month)B0GFPNW4ZF (4.7/5 (400 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,050.00(200pcs/month)B0GFPP96JY (4.7/5 (400 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsBabelshar
Recent Monthly Revenue (USD):-(-)B0GYX1RS74 (4.9/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 造型夸张醒目，蓝白渐变+发光效果很抓眼
- |
- 喷水互动强，适合吸引想让孩子爱上洗澡的家长
- |
- 鲸鱼主题辨识度高，图片更容易促点击
B0G2RTW1XF (4.6/5 (544 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 7件套组合，画面内容更丰富，差异感更强
- |
- 多色海洋玩具拼搭感明显，适合婴幼儿视觉吸引
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- 倒水、旋转、喷水多玩法，图片更容易让人想买
B0GJZ6H5J4 (4.6/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于明显的高风险低回报市场。 现有新产品利润结构已经偏向低毛利和亏损，且新品牌里只有少数能跑通，且多数成功样本更像是有品牌力或重投放的玩家，不是适合小商家的轻量市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DZP1FW48SplashEZ2025-07-04Yes$11.913500pcs$41685.016.05%$6690.45
B0F5WGR9KDFajiabao2025-07-16Yes$13.844000pcs$55360.011.9%$6587.84B0DGWHGTK6Tub Works2024-09-12Yes$13.992000pcs$27980.019.06%$5332.99
B0B87W7N7WHely Cancy2022-08-01Yes$11.992000pcs$23980.014.65%$3513.07
B0B87VH914Hely Cancy2022-08-01Yes$11.972000pcs$23940.014.59%$3492.85
B0G4TXLMFWBeetots2025-12-03Yes$13.09900pcs$11781.017.5%$2061.68
B0CT968NJNSplashEZ2024-05-09Yes$12.7850pcs$10795.018.02%$1945.26B0GJZ6H5J4EazierWizter2026-03-26Yes$14.32750pcs$10740.012.9%$1385.46
B0CTH1PDKPRichtim2024-03-03Yes$9.881000pcs$9880.011.25%$1111.5
B0DS67G79JSplashEZ2025-04-24Yes$11.47800pcs$9176.011.24%$1031.39B0G2RTW1XFSEPHIX2025-11-18Yes$14.03450pcs$6313.515.85%$1000.69
B0B87W89CLHely Cancy2022-08-17Yes$11.9850pcs$599.011.98%$71.77B0GYX1RS74Babelshar2026-04-29Yes$11.97-pcs$-12.09%$-Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4TXLMFWBeetots2025-12-03Yes$13.09900pcs$11781.017.5%$2061.68B0GJZ6H5J4EazierWizter2026-03-26Yes$14.32750pcs$10740.012.9%$1385.46B0G2RTW1XFSEPHIX2025-11-18Yes$14.03450pcs$6313.515.85%$1000.69B0GYX1RS74Babelshar2026-04-29Yes$11.97-pcs$-12.09%$-#New Product Success Rates
Listing这个市场不值得进入，已经接近/处于过度拥挤和价格战状态。 新品牌新上架成功率只有13.79%，看起来高于10%，但真正能说明问题的是失败占86.21%，而且样本里成功几乎都靠明显差异化和更高投入，不是靠普通跟卖就能赢；对小商家来说，能低成本、合法、稳定做起来的空间很窄。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BabelsharEazierWizterSEPHIXBeetotsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VikooyesOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的高风险/价格战状态。 近一年新品牌成功率只有13.04%（3/23），整体可识别盈利产品仅11.30%，而最近 2026 年新上架里 19 个是亏损、仅 2 个可见盈利，说明越到最近越难赚，竞争是在加速而不是变轻松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 1 2 0 0 0 4 2026 2 4 4 2 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 1 2025/12 0 1 0 1 0 0 0 1 2026/1 1 2 1 0 0 0 0 0 2026/2 0 1 2 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 3 2026/4 0 1 0 1 0 0 0 3 2026/5 1 0 1 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHely CancyB0B87W89CL (4.8/5 (4019 Reviews))Hely Cancy Infant Bath Toys for 18 Months - No Hole Animal Bathtub Toys, Baby Bath Tub Toys
This listing is deemed profitablePrice (USD)$11.98Released TypeOld Release (2022-08-17)Brand is an old entry in this marketSize and Weight11.6 x 10.1 x 9.9 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designEarly Investment
Investment
Monthly Revenue (Recent) (USD)$599.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.98% / 11.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.12% / 4.12%Peak / Non PeakSales & BSR Performance
Toys for 1 2 3 4 Year Old Boy, Bath Toys for Kids Toddlers, Baby Water Toys for Bathtub Pool Play, Whale Sprinkler Sensory Toy for Toddler Boy & Girl Birthday Gifts Newborn Basket
This listing is deemed profitablePrice (USD)$14.03Released TypeNew Release (2025-11-18)Brand is an old entry in this marketSize and Weight13.2 x 12.2 x 9.4 cm, 272.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝白渐变搭配，配合发光效果更容易在货架上形成差异化视觉, 鲸鱼喷水造型结合LED灯光，属于更强的视觉吸引型浴室玩具设计Key Buying Motive
自动喷水+120分钟续航+LED灯光，把普通洗澡玩具升级为更强互动的感官玩具Target Customers
更适合需要“让孩子不抗拒洗澡”的1-4岁婴幼儿家庭，以及送礼场景用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,313.50450 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.00% / 15.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.55% / 6.40%Peak / Non PeakSales & BSR Performance
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