- Benchmark ASINB0DQ5RQC4P
- MarketplaceUS
- Category ID16322961
- Analyzed Products
- Keywordprotein snacks, healthy snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不适合现在进入，属于明显的高竞争、低容错市场。 新品牌只有4个，但6个新品牌新品里0个赚钱，成功率是0%；而且近一段时间新上的12个新品里只有2个赚钱，成功率16.67%，其余83.33%都没跑通，说明不是“少量样本偶然失败”，而是新入场持续失手。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 你的预算 50万人民币表面上够覆盖入场，但市场本身已经进入强竞争状态：新品建议预算约 3487–6066 美元，而市场整体可盈利产品只有 25.37%，新品可盈利率仅 15.38%，但最近抽样里新品牌新品的盈利率是 0%，新品牌新品非盈利率是 100%，说明新入场者几乎都在亏。
Early sourcing + logistics + marketing budget (USD)$3,487.21 - $6,066.39Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?53.84%New listing success rate (old brands):28.57%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 烤制葵花籽/南瓜籽散装原料包：通常比品牌零食包更便宜，适合自己分装、做办公室零食或拌沙拉，购买门槛低且用途接近。
- 无糖烘焙燕麦脆/格兰诺拉麦片：在“健康+高饱腹”场景里可替代蛋白零食，通常更容易在超市买到，单价往往更低，也可直接搭配酸奶食用。
- 烤鹰嘴豆零食：同样主打高蛋白/高纤维，常见于平价超市或自制版本，口感酥脆，适合作为随手零食替代。
- 花生酱夹心全麦饼干/花生碎小食：如果用户只是想要“补充能量+有点蛋白”，这类产品通常更便宜、更普及，且无需冷藏或复杂准备。
- 毛豆干/毛豆脆：在蛋白零食里比较接近目标需求，通常比品牌坚果类更具性价比，适合健身、办公和随身携带。
- 奶酪条/高蛋白乳制零食（如即食奶酪块）：若用户不坚持纯植物来源，这类产品在便利店和超市覆盖广、即食性强，且单位蛋白获取成本常更低。
- 即饮蛋白奶昔/蛋白饮料：当用户更看重‘方便补蛋白’而非咀嚼零食时，这是更直接的替代方案；在促销时单次获取蛋白的成本可能更有优势。
- 自制混合零食包（散装坚果+葡萄干+种子）：如果担心品牌溢价或口味单一，自配混合包通常更灵活、可控成本，也更容易按偏好调整甜咸比例。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入：新品牌新上架几乎全军覆没，且老品牌靠品牌力和老链接还能赚钱，说明这是典型的价格竞争区，给大品牌和小商家都不是好机会。你如果硬要做，只能当成高投入、低容错的老品牌打法；小商家不该进。
Least investment in new productsNew products with Highest revenueMost investment in new productsGood Sense Foods
Recent Monthly Revenue (USD):$598.00(50pcs/month)B0FN8LH25T (4.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsNuts.com
Recent Monthly Revenue (USD):$66,420.00(3000pcs/month)B0CLF3M42W (4.7/5 (1129 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$46,453.50(1850pcs/month)B0CLF8TKP4 (4.6/5 (96 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,624.00(700pcs/month)B0CLF35YF5 (4.6/5 (242 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsOZ ERCIYES
Recent Monthly Revenue (USD):-(-)B0FSHFLZN5 (3.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GKYXGW6QBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黄色包装很醒目，货架和缩略图辨识度高
- |
- 2磅大包装，和小袋装明显不同，更像家庭囤货款
- |
- 有机、无壳、Keto/Vegan/无麸质，定位清晰，易吸引健康零食买家
B0CLF8TKP4 (4.6/5 (96 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 三种口味混装，和单一口味或大包装产品差异最大
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- 独立小袋组合，适合尝鲜、送礼和随身携带
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- 红色包装更抓眼，口味信息直观，点击吸引力强
B0FD12YHNM (4.4/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。 现有数据已经显示明显的低利润和新品牌失败信号：新产品里只有15.38%落在10%~20%利润区间，7.69%在0%~10%，却有76.92%落在“其他/未稳定”区间；更关键的是，已确认的新品牌新发布产品里，盈利率为0%，而非盈利率是100%。这不是健康增长，而是高失败率、强竞争、低容错的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CLF3M42WNuts.com2023-10-29Yes$22.143000pcs$66420.013.44%$8926.85B0CLF8TKP4Nuts.com2023-10-19Yes$25.111850pcs$46453.517.89%$8310.54
B073BH4QYWJaybee's2018-02-13Yes$25.131000pcs$25130.018.56%$4664.13B0CLF35YF5Nuts.com2023-10-19Yes$22.32700pcs$15624.013.42%$2096.75
B07QX6P3CJYupik2019-05-29Yes$22.53600pcs$13518.012.65%$1710.03
B087Z5GC4MTOP FOX2020-05-01Yes$23.94400pcs$9576.014.39%$1377.99
B0B6L9JM4XTOP FOX2022-07-26Yes$23.96350pcs$8386.014.93%$1252.03
B087Z5CTG3TOP FOX2020-05-01Yes$23.96350pcs$8386.014.9%$1249.52
B087Z5TGWSTOP FOX2020-05-01Yes$23.88300pcs$7164.014.75%$1056.69B0FD12YHNMTOP FOX2020-05-02Yes$23.96350pcs$8386.012.27%$1028.97
B0FTG8QC93Nuts.com2025-10-01Yes$22.99200pcs$4598.014.78%$679.59
B07CG6KM7ROh! Nuts2018-04-12Yes$37.39100pcs$3739.013.89%$519.35
B0B6KT7TRDTOP FOX2022-07-14Yes$23.96100pcs$2396.014.56%$348.86
B014XG1Q5OSuperSeedz2015-09-02Yes$15.9975pcs$1199.2520.11%$241.17
B0FR2JW8PSNuts.com2025-09-13Yes$25.9950pcs$1299.517.39%$225.99
B014XG1OISSuperSeedz2015-09-02Yes$14.9575pcs$1121.2515.6%$174.92
B0DGYR2F49Premium Orchard2025-02-08Yes$12.46100pcs$1246.010.94%$136.32Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTG8QC93Nuts.com2025-10-01Yes$22.99200pcs$4598.014.78%$679.59B0FR2JW8PSNuts.com2025-09-13Yes$25.9950pcs$1299.517.39%$225.99#New Product Success Rates
Listing这不是一个适合现在进入的市场。 结果很明确：新品成功率只有16.67%，但新品牌自己上新时是100%失败；真正能赚钱的几乎都集中在老牌子Nuts.com这类强势品牌，说明新进入者的门槛很高，已经接近价格战/品牌战区域。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Nuts.comNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OZ ERCIYESgo RawOther#Success Rate by Entry Time
Listing这个市场不适合进入，属于明显的高风险价格战环境，不管是大品牌还是小商家都不建议现在进场。 近两年新品里，真正能证明成功的新品牌几乎没有，2025年新品牌新品成功率为0%，到2026年新品牌新品仍是0%盈利，反而失败持续增加，说明门槛在抬高而不是在打开。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 2 0 0 0 4 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 1 0 0 0 1 2025/10 0 0 0 1 0 0 0 0 2025/11 0 0 1 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTop Fox Snacks Pumpkin Seeds to Eat (Himalayan Pink Salt, 3.5 oz – 6 Pack) - Gluten Free Snacks, Protein Snacks, Keto Friendly Snacks, Allergen Free Snacks, Paleo & Vegan - Organic Pop-Roasted
This listing is deemed profitablePrice (USD)$23.88Released TypeOld Release (2020-05-01)Brand is an old entry in this marketSize and Weight20.4 x 18.6 x 14.0 cm, 680.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
黑粉配色包装，辨识度高于常见黄白色坚果袋, 3.5盎司小袋×6包装，便携分装形式区别于大袋装竞品Key Buying Motive
无壳即食、巴氏/热爆烤制带来更强脆感，并主打低碳高蛋白与有机美国种植Target Customers
更适合健身、低碳生酮、素食和需要随身补给的高频健康零食用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,164.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.30% / 14.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.77% / -3.32%Peak / Non PeakSales & BSR Performance
Top Fox Snacks Pumpkin Seeds to Eat (Salt & Vinegar, 3.5 oz – 6 Pack) - Gluten Free Snacks, Healthy Protein Snacks, Keto Friendly Snacks, Allergen Free Snacks, Paleo & Vegan - Organic Pop-Roasted
This listing is deemed profitablePrice (USD)$23.96Released TypeOld Release (2022-07-14)Brand is an old entry in this marketSize and Weight20.6 x 18.4 x 14.3 cm, 99.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
3.5盎司小包装6袋组合，便于随身携带和控量Key Buying Motive
无壳、盐醋口味、Pop-Roasted工艺，兼顾脆感和风味Target Customers
适合追求高蛋白、低净碳水、无麸质且便携零食的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,396.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.05% / 14.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.33% / -3.82%Peak / Non PeakSales & BSR Performance
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