- Benchmark ASINB0H2WLJ1F9
- MarketplaceUS
- Category ID2257291011
- Analyzed Products
- Keywordprotein snack, healthy snack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，而且已经是明显的价格战区。 新品牌只有2个，样本不大，但这2个新品牌的新品成功率是0%，新品利润区间也几乎全在亏损，最近进入的产品没有任何可复制的盈利信号，说明现在进场不是“拼策略”，而是“先天就难赚”。
证据很直接：市场新进入品牌Brownie Brittle 和 Sugar Free D'lite 的新品全部失败，成功率0.00%；对应产品 B0H2WLJ1F9 亏损27.98%，B0GYWWR32L 也未形成有效销售。 全市场可识别的新品利润范围大致在-24.11%到-14.63%，说明利润面整体偏负；按时间看，最近月份里只有失败新品，没有出现新的盈利样本，市场不是在变好，而是在继续向低利润挤压。样本里还能看到，Mi-Del、KA-ME 这些老品牌的产品也都不赚钱，像 B0CB4YYQ71、B0CB5286PD、B0CB4ZQQDZ、B0CB4P253L 都卡在约-14%到-15%区间，说明这不是单个品牌的问题，而是整个品类都被压到很窄的利润带里了。
- 大品牌进入：不建议。 老品牌里 KA-ME、Mi-Del 这类已有资源的玩家都没打出正利润，Brownie Brittle 虽然单品月销约1499美元、50单/月，但仍然亏27.98%，说明就算有销量也未必能覆盖成本。要想做成，至少要有明显产品升级、品牌投放和持续资金，不是50万人民币就能轻松跑通。
- 小商家进入：更不建议。 现在没有任何“<300 reviews 且真正赚钱”的新商家成功案例；Brownie Brittle 和 Sugar Free D'lite 都是新品牌，但都失败了。若没有更强差异化、内容投放或非常激进的营销打法，小商家基本没有胜算，且很可能需要接近“掠夺式”打法才能抢到一点流量。
- 短句结论：别进。 现在这个赛道不是机会盘，是低利润 + 新品牌全败 + 持续价格挤压的高风险市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你现在的预算是50万人民币，表面上足够覆盖单个ASIN的前期铺货、物流和基础投放，但市场本身已经是高风险的价格战环境，利润和成功率都太差，进入后大概率还是亏。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通巧克力饼干小包装/迷你装：更便宜、渠道更广，适合想要甜口零食但不在意“布朗尼碎脆”概念的人群。
- 燕麦能量棒/谷物棒：通常更接近“健康零食”心智，携带方便，单根价格常低于大盒独立包装甜点。
- 高蛋白饼干/蛋白曲奇：如果用户是冲着“protein snack”去的，这类替代品蛋白含量更明确，购买决策更直接。
- 蛋白棒的清仓装/散装多包装：更容易在超市、便利店或线上买到，且单位成本往往更低，适合替代办公室和通勤场景。
- 花生酱饼干/花生脆饼小包装：口感和“酥脆+甜味”接近，但原料更常见、价格常更亲民。
- 米饼/谷物脆片夹心零食：更轻便、热量感知更低，适合作为下午茶或办公室零嘴的低门槛替代。
- 自制分装零食组合（小袋坚果+葡萄干+全麦饼干）：原料获取容易，可按预算自由搭配，通常比品牌多包甜点更经济。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，属于低利润、强竞争的价格战区。 目前样本里可识别利润的产品盈利率是0%，新品盈利率也是0%，而市场利润分布里几乎没有正利润空间，说明不管是大品牌还是小商家，进去后都很难靠正常打法赚钱。
New products with Highest revenueLeast investment in new productsMost investment in new productsBrownie Brittle
Recent Monthly Revenue (USD):$1,499.00(100pcs/month)B0H2WLJ1F9 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsKA-ME
Recent Monthly Revenue (USD):-(-)B0CB5286PD (4.6/5 (12 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$497.00(50pcs/month)B0CB4YYQ71 (4.4/5 (74 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsSugar Free D'lite
Recent Monthly Revenue (USD):-(-)B0GYWWR32LBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 独立小袋装，展示清晰，适合即食零食场景
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- 薄脆巧克力外观，视觉上更容易勾起食欲
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- 36袋大包装，适合办公室/旅行分享，购买动机强
B0H2WLJ1F9 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 无糖概念明确，和普通饼干区分明显
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- 深色礼盒感包装，控糖人群一眼可识别
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- 巧克力曲奇图案直观，适合点击了解配方
B0GYWWR32LBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心问题不是需求，而是已经接近/进入价格战且新品牌成功率极低。 你能看到新产品利润分布几乎没有健康区间，已出现明显亏损和低利润挤压；对小生意来说，这不是“可优化”的市场，而是“先天不友好”的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0H2WLJ1F9Brownie Brittle2026-05-25No$14.99100pcs$1499.0-27.98%$-419.42
B0CB4ZQQDZMi-Del2023-09-27No$9.8550pcs$492.5-16.3%$-80.27B0CB4YYQ71KA-ME2023-09-27No$9.9450pcs$497.0-15.52%$-77.13B0CB5286PDKA-ME2023-08-25No$11.0-pcs$--14.63%$-
B0CB4P253LMi-Del2023-07-04No$9.79-pcs$--21.21%$-
B0DK9Z1L79ALYSSA'S SINCE 20102024-10-18No$--pcs$--%$-B0GYWWR32LSugar Free D'lite2026-04-29No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H2WLJ1F9Brownie Brittle2026-05-25No$14.99100pcs$1499.0-27.98%$-419.42B0GYWWR32LSugar Free D'lite2026-04-29No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品成功率为0%，且样本里所有新品都在亏损，已经是高风险价格战区。 以当前数据看，老牌和新牌都没打出可复制的盈利模型，新品牌若强行进入，大概率只会继续烧钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Brownie BrittleSugar Free D'lite#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高压价格战市场。 新品牌新上架成功率为0%，最近两起新品牌入场（Brownie Brittle、Sugar Free D'lite）全部失败；同时近月只有失败新品，没有任何可验证的盈利新品，说明竞争正在加剧而不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 1 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases