- Benchmark ASINB0H2WLJ1F9
- MarketplaceUS
- Category ID2257291011
- Analyzed Products
- Keywordgourmet snacks, healthy snacks, organic snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是明显的价格战区，且新品牌/新品几乎没有跑通的证据。用户预算50万人民币表面上够做单个ASIN的前期启动，但在这个赛道里只能算“够进场、不够打赢”，不是可接受的长期入场机会。
从数据看，利润面已经很差：新上架产品的利润区间是-50.83%到-3.57%，没有任何新产品达到15%以上；可识别的新产品成功率是0.00%，近一年新品牌的成功率也是0.00%。按时间看，近期进入并没有变容易，2026年5月的Brownie Brittle新品是-27.98%，2025年11月的Nairn's和Mightylicious新品也都未能转正，说明这不是短期波动，而是持续的低利润挤压。品牌层面，Brownie Brittle是新品牌里唯一能看到月销的样本，但1499美元月营收只对应100件/月，且直接亏损27.98%；Simple Mills这类老牌在样本里有更强的规模，但其新品同样全亏，像B072HVT8YM月销4000件、月营收193.2万美元，利润仍是-49.31%，说明大品牌也只能靠规模硬撑，不能证明新进入者有机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：利润率极差、竞争强度高，而且已经明显进入价格战区。 用户预算 500,000 CNY 虽然足以覆盖单个ASIN前期启动，但在这个赛道里只能算“够入场、不够打赢”，因为样本里可识别利润的产品整体盈利率是 0%，新上架产品盈利率也是 0%，市场的利润区间甚至落在 -50.83% 到 -3.57% 之间。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 大包装常见饼干（如巧克力碎曲奇/黄油曲奇）——通常更便宜、渠道更广，能替代“甜点零食+办公室分享”的需求。
- 超市自有品牌独立包装饼干/蛋糕条——价格往往更低，购买更容易，适合午餐盒、通勤和办公室抽屉库存。
- 燕麦棒或谷物棒——更接近“便携、可随手吃”的场景，通常单价更低，也更容易被视为相对健康的替代。
- 迷你米饼/脆米零食小包装——成本较低、口感轻脆，适合想要“脆口零食”但不想买甜点型烘焙零食的用户。
- 花生酱夹心饼干或咸甜混合零食小包——在甜味满足感上接近，但常见于更低价位的多包装组合，更适合分享和囤货。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，原因很直接：核心样本里没有任何可用的盈利新品牌案例，反而出现了明显的高成本、低利润、强竞争特征。 用户预算 50万人民币表面上足够启动单个 ASIN，但在这个赛道里，光靠这笔钱也很难跑出正回报；对大品牌和小品牌都不是好机会。
Least investment in new productsNew products with Highest revenueMost investment in new productsBrownie Brittle
Recent Monthly Revenue (USD):$1,499.00(100pcs/month)B0H2WLJ1F9 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSimple Mills
Recent Monthly Revenue (USD):-(-)B0BMWM4Q5CBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0DMTN83W9Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$19,320.00(4000pcs/month)B072HVT8YM (4.2/5 (2734 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsSLURRP FARM
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 独立小包装，适合随手买和即食场景
- |
- 薄脆布朗尼外观更少见，视觉差异明显
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- 礼盒式36袋装，货架展示更容易被点开
B0H2WLJ1F9 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 白底简洁包装，和其他健康饼干差异大
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- 杏仁粉巧克力豆卖点直观，吸引力强
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- 大图饼干外观清晰，适合点击购买
B071Z2HWYC (4.5/5 (5855 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显是高风险价格战市场。 关键证据很直接：新产品里没有任何一个落在15%以上利润区间，已知利润样本里4/5是亏损、1/5只是接近打平；新品牌新上架盈利率为0%，老品牌新上架盈利率也为0%，说明不管是新手还是大牌，新品都很难跑通。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B071Z2HWYCSimple Mills2017-04-07No$4.4120000pcs$88200.0-58.48%$-51579.36B072HVT8YMSimple Mills2017-04-07No$4.834000pcs$19320.0-49.31%$-9526.69
B000VK43A2Annie's Homegrown2011-12-16No$4.421000pcs$4420.0-59.13%$-2613.54B0H2WLJ1F9Brownie Brittle2026-05-25No$14.99100pcs$1499.0-27.98%$-419.42
B0CB4ZQQDZMi-Del2023-09-27No$9.8550pcs$492.5-16.3%$-80.27
B08TYTQPBNMAVERICKS2021-01-25No$9.450pcs$470.0-1.63%$-7.66
B0CB4P253LMi-Del2023-07-04No$9.79-pcs$--21.21%$-
B0DNN3CCKHMightylicious2024-11-20No$8.58-pcs$--25.11%$-
B084DWX4RFMAVERICKS2020-04-01No$10.99-pcs$-14.34%$-B0BMWM4Q5CSimple Mills2022-11-18No$--pcs$--%$-
B077Y8NBPWAnnie's Homegrown2017-12-07No$--pcs$--%$-B0FZXJPZXCMightylicious2025-11-05No$--pcs$--%$-
B0DZ1NYCF9MAVERICKS2024-11-27No$--pcs$--%$-
B0G2G7NPC2Nairn's2025-11-15No$--pcs$--%$-B0DMTN83W9Simple Mills2024-11-12No$--pcs$--%$-
B0DK9Z1L79ALYSSA'S SINCE 20102024-10-18No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H2WLJ1F9Brownie Brittle2026-05-25No$14.99100pcs$1499.0-27.98%$-419.42B0FZXJPZXCMightylicious2025-11-05No$--pcs$--%$-B0G2G7NPC2Nairn's2025-11-15No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有合法成功样本，且整体利润已经进入价格战区。 目前可见的新发布产品利润率成功率是0%，整体可识别利润产品里有4个低于-10%，1个在-10%到0%之间，说明不是“低利润”，而是明显亏损主导。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MightyliciousBrownie BrittleNairn's#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品成功率极低，而且近期进入的新品几乎都在亏损，已经是高风险的价格战市场。 近一年新品牌新发布产品的盈利率只有0%，非盈利率高达66.7%；在已识别的近期样本里，2025年11月和2026年5月出现的新产品几乎全部未达标，说明竞争不是变少，而是变得更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 1 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases