- Benchmark ASINB0GVD9WNJG
- MarketplaceUS
- Category ID18776887011
- Analyzed Products
- Keywordprotein snacks, healthy snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，当前已经是高风险价格战区。 现有样本里新品牌进入只有2个，成功率0%，两家新品牌的新产品全部亏损；更糟的是，最近新增的新品也没有任何正向利润信号，说明这不是“还有机会试试”的阶段，而是连新进场者都站不住的阶段。
证据非常直接。 GROVE 的 B0GVD9WNJG 是少数还能动销的样本，月销300件、月收6558美元、售价21.86美元，但利润率仍是-6.7%，前期投入约13116美元，其中广告就有3357.7美元，说明它必须靠较重投放才能撑住；BEELUXEERA 的 B0GYN6Z9S4 售价10.43美元，利润率-49.09%，且是无稳定销量的失速样本。两者都不是可复制的“小商家成功案例”，反而说明这个赛道要么卷低价，要么卷投放，普通新品牌很难跑出正利润。市场趋势也偏弱：按最近新增样本看，2026年新增的2个新品牌产品全部失败，盈利率依然是0%。
对两类玩家都不友好。 对大品牌来说，GROVE 是唯一能当作“动销标杆”的对象，但它自己仍亏损，说明想进来需要更强品牌力、更高预算和持续投放，500000 CNY 只能覆盖单个ASIN前几个月的启动，远远不够支撑长期竞争；对小商家来说，没有任何低于300评论且已验证赚钱的真成功样本，反而存在明显的“靠高投放维持存在感”的倾向。直接结论：不建议继续推进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 当前数据表明它已经进入高风险价格战区，新品牌新上架的盈利率是0%，整体可见盈利率也是0%，而且没有任何新品牌成功样本可作为健康切入点；对大品牌和小商家来说，都不应判定为高成功概率市场。
从预算看，用户有500000 CNY，表面上能覆盖单个ASIN的早期采购、头程和前期投放，但这类产品的早期门槛并不低：GROVE的B0GVD9WNJG售价21.86美元，首发期仍是-6.7%利润率，月销300件、月收655800，说明要靠较高投放和规模才能撑住；BEELUXEERA的B0GYN6Z9S4售价10.43美元，利润率-49.09%，且是非活跃销量，明显是低价高费率陷阱。两者都属于新品牌，但一个也没转正，说明“新品牌靠单品切入”这条路目前失败率极高。市场趋势也不好：2026年新增的样本只有这两个新品牌新产品，全部失败，近月新增仍是100%非盈利，不能说是增长中的健康市场。
给大品牌看的标杆只有一个方向：如果一定要学，优先研究 GROVE / B0GVD9WNJG，因为它至少有真实动销和300件月销量，但它仍然没盈利，说明进入成本偏高，后续还要承担品牌、研发和认证等额外支出，500000 CNY 只能覆盖“起步”，不够支撑长期竞争。给小商家看的结论更明确：没有合格的小商家成功案例可跟，因为当前样本里没有任何盈利的新品牌，也没有低于300评价/年并且已验证赚钱的真实成功样本；BEELUXEERA 与 GROVE 都不能当作小商家成功模板。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 希腊酸奶杯/高蛋白酸奶：通常单份更便宜、即开即食，满足“高蛋白+零食感”，比功能型蛋白零食更容易在便利店/超市买到。
- 蛋白奶昔/即饮蛋白饮料：更适合把蛋白补充当作“替代零食”或轻代餐，购买渠道广、食用门槛低，很多品牌也有促销装或多瓶装。
- 水煮蛋/茶叶蛋/蛋白蛋：最便宜、最普及的高蛋白替代品之一，携带和食用都简单，适合想要饱腹感而不是口味体验的用户。
- 低糖奶酪棒/奶酪条：蛋白密度较高，口感接近零食，通常在冷藏区随手可买，价格往往低于高端蛋白零食。
- 金枪鱼小包/鸡胸肉即食包：作为“咸口高蛋白零食”替代，蛋白含量高、饱腹感强，常见于仓储店和超市，单位蛋白成本通常更有优势。
- 烤鹰嘴豆/豌豆脆等豆类脆片：比“蛋白烘焙零食”更便宜，口感酥脆、零食感强，同时能提供一定蛋白和纤维，适合在办公室/路上吃。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前样本里新品牌新上架产品盈利率为0%，市场已经进入明显的高风险价格战状态。 你给的预算500000 CNY看起来不低，但从现有数据看，连新品牌的成功案例都没有，反而两个新品牌样本都亏损，说明不是“钱够不够”的问题，而是赛道本身缺少可复制的赚钱路径。
New products with Highest revenueGROVE
Recent Monthly Revenue (USD):$6,558.00(300pcs/month)B0GVD9WNJG (4.7/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsLeast investment in new productsLeast profitable new productsBEELUXEERA
Recent Monthly Revenue (USD):-(-)B0GYN6Z9S4 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GYN6Z9S4 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GVD9WNJG (4.7/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：当前样本里新品牌新上架的成功率是0%，两家新品牌 GROVE 和 BEELUXEERA 的新产品都亏损，已经直接显示出“新品牌进场也赚不到钱”的现实。 这不是一个适合大品牌或小商家去赌的赛道，因为可验证的数据里没有任何正向案例，反而是清一色的亏损与低利润。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GVD9WNJGGROVE2026-03-30No$21.86300pcs$6558.0-6.7%$-439.38B0GYN6Z9S4BEELUXEERA2026-04-27No$10.43-pcs$--49.09%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GVD9WNJGGROVE2026-03-30No$21.86300pcs$6558.0-6.7%$-439.38B0GYN6Z9S4BEELUXEERA2026-04-27No$10.43-pcs$--49.09%$-#New Product Success Rates
Listing这个市场不适合进入：新品牌新上架的样本成功率是0%，整体可盈利产品比例也是0%，而且两条新品牌样本都失败，说明这里不是“可复制的小机会”，而是高竞争、低利润、强价格战的市场。以现有数据看，不管大品牌还是小商家，当前都没有真正健康的进入窗口。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BEELUXEERAGROVE#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，属于高风险、接近失速的价格竞争区。 目前只有2个新品牌进入，表面上还没到“30~100+新品牌”那种典型超饱和，但两个新品牌的新品成功率是0%，而且最新可见的新品牌案例都在亏损，说明不是“还有空间”，而是“连新进场者都站不住”。
证据很直接：GROVE 的新品 B0GVD9WNJG 虽然有 300 单/月、16 条评论、4.7 分，看起来卖得动，但利润率是 -6.7%，最近月利润 -439.38 美元，早期投入 13,116 美元，其中广告就占 3,357.70 美元；BEELUXEERA 的 B0GYN6Z9S4 则是 1043 美元高客单、仅 1 条评论、无稳定销量，属于典型没跑通的新品。 更关键的是，这两个新品都不是那种<300评论/年还能稳定赚钱的“真小商家成功案例”，而是“有销量但不赚钱”或“根本没起量”的失败样本；市场里几乎看不到有效的差异化，产品形态和卖点都高度常规，说明要赢基本只能靠更重的投放和更高的前期资金，且还可能被迫卷到高广告、低利润甚至负利润。
给你的判断：大品牌也不该进，小商家更不该进。 你有 500,000 CNY 预算，单看表面足够覆盖一个新品的早期投入，但这类预算只能撑前几个月，无法解决后续品牌、研发和持续投放压力；而且当前没有任何可复制的“真成功”新品牌样本，只有亏损样本。若硬要找标杆，只能看失败反面：GROVE 的 B0GVD9WNJG 和 BEELUXEERA 的 B0GYN6Z9S4，但它们恰恰说明这条赛道当前是高投入、低回报、成功率为0%，不建议继续推进。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 1 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 1 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases