- Benchmark ASINB0DQ5RQC4P
- MarketplaceUS
- Category ID16322961
- Analyzed Products
- Keywordgourmet snacks, healthy snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强竞争的价格战区。 新品牌完全没有跑通，最近的入场也在持续转差；对小卖家尤其不友好，对大品牌也只有“强资源+差异化”才可能勉强切入，但不是好机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不值得进入，且不适合小卖家或大品牌现在切入。 用户预算 50万 CNY，虽然远高于新品建议启动预算约 1.21万美元，但市场的真实问题不是钱不够，而是已经进入低利润、强竞争状态：整体可识别利润产品只有 26.32%，新品可识别盈利率只有 12.5%，而新品牌新品盈利率是 0%，新品牌新品亏损率却是 100%。
证据很直接：价格战和挤压已经很明显。 市场利润分布里，利润率 0%~10% 只剩 4 个样本，10%~20% 也只有 10 个，而新品里真正能赚钱的只有 1 个，亏损/不达标的有 3 个；最近月份的新品几乎都是负面结果，2026 年 1、2、3 月连续出现新品亏损，说明入场窗口在变窄，不是上升期。OZ ERCIYES 两个新上架 ASIN：B0FSHFLZN5 亏损 -17.93%，B0GKYXGW6Q 也亏损；这说明新品牌想靠普通打法进入，现金投入并不会换来结果。反过来，Nuts.com 这种老品牌还能跑出来 B0CLF3M42W（月销 3000，约 6642 美元/月，利润率 13.44%）和 B0CLF8TKP4（月销 1850，约 4645 美元/月，利润率 17.89%）这类样本，但它们都属于老品牌资源位，不应该当作小卖家的成功模板；小卖家真正能参考的案例只有 TOP FOX 的 B0B6L9JM4X，91 条评论、4.4 评分、月销 1550、利润率 13.44%，但这仍然是成熟老款延伸，不是低门槛新品牌红利。
Early sourcing + logistics + marketing budget (USD)$12,132.79 - $12,132.79Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):25.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 南瓜籽散装/超市自有品牌葵花籽或南瓜籽（通常更便宜，线下更容易买到）
- 无盐混合坚果小包装或家庭装（替代同类高蛋白零食，单价常更低、搭配更灵活）
- 烘焙燕麦/格兰诺拉基础款（可直接当零食或早餐，购买门槛低，渠道更广）
- 爆米花粒或微波爆米花低脂款（价格更低、方便食用，适合作为脆口零食替代）
- 鹰嘴豆脆/烤豆类零食（更接近‘健康零食’定位，且常有更低价格带）
- 葡萄干、蔓越莓干等基础果干大包装（获取方便、无需加工，适合替代随手吃的场景）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经进入高风险竞争区。 新品牌样本里只有 1 个新品牌 OZ ERCIYES，但它的两条新品都亏损，且市场新产品整体盈利率只有 12.50%，低于你要求的“15% 才算可接受”；同时，成熟品牌能赚钱主要靠品牌力和老品复用，说明这个品类不是靠简单跟卖就能打进去的。
Least investment in new productsNew products with Highest revenueMost investment in new productsOZ ERCIYES
Recent Monthly Revenue (USD):-(-)B0FSHFLZN5 (3.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GKYXGW6QBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsNuts.com
Recent Monthly Revenue (USD):$66,420.00(3000pcs/month)B0CLF3M42W (4.7/5 (1129 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$46,453.50(1850pcs/month)B0CLF8TKP4 (4.6/5 (96 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$15,624.00(700pcs/month)B0CLF35YF5 (4.6/5 (242 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑绿包装加烧烤口味，视觉和功能都更鲜明
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- 3.5盎司×6小袋，便携分装感强，适合随身购买
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- 咸香脆口，和常见原味南瓜籽区分明显
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- 面向健身、Keto、纯素等偏咸口零食人群，吸引力强
B0B6L9JM4X (4.4/5 (91 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 亮黄色大包装很醒目，货架上更容易被看到
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- 去壳有机南瓜籽，健康属性明确，适合家庭囤货
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- 2磅可密封大袋，兼顾零食和烘焙加料场景
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- 面向重视有机、低糖、Keto/纯素的健康消费人群
B0CLF8TKP4 (4.6/5 (96 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已经进入价格战区，且由老品牌主导，新的小品牌几乎没有安全窗口。 目前新上架产品的可盈利区间只有12.50%，而且整体新产品利润率只在0.61%~16.06%，这意味着大多数新品都卡在低毛利边缘；同时只有3个新品牌、11个老品牌，真正能赚钱的新品几乎都来自老品牌，不是给小商家准备的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CLF3M42WNuts.com2023-10-29Yes$22.143000pcs$66420.013.44%$8926.85B0CLF8TKP4Nuts.com2023-10-19Yes$25.111850pcs$46453.517.89%$8310.54B0B6L9JM4XTOP FOX2022-07-26Yes$23.961550pcs$37138.014.93%$5544.71
B087Z5CTG3TOP FOX2020-05-01Yes$23.961550pcs$37138.014.9%$5533.57
B073BH4QYWJaybee's2018-02-13Yes$25.131000pcs$25130.018.56%$4664.13B0CLF35YF5Nuts.com2023-10-19Yes$22.32700pcs$15624.013.42%$2096.75
B07QX6P3CJYupik2019-05-29Yes$22.53600pcs$13518.012.65%$1710.03
B0FTG8QC93Nuts.com2025-10-01Yes$22.99200pcs$4598.014.78%$679.59
B07CG6KM7ROh! Nuts2018-04-12Yes$37.39100pcs$3739.013.89%$519.35
B0B6KT7TRDTOP FOX2022-07-14Yes$23.96100pcs$2396.014.56%$348.86Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTG8QC93Nuts.com2025-10-01Yes$22.99200pcs$4598.014.78%$679.59#New Product Success Rates
Listing这个市场不值得进入，已经明显偏向价格战和老品牌统治。 新品牌几乎没有真正跑通的案例：新品牌新上新成功率是0%，新品牌新上新失败率是100%；整体新上新成功率也只有12.5%，远低于可接受水平，说明新进入者大多会被挤出。市场里能赚钱的，基本都是老品牌在已有老款上做延伸，新品牌要想挤进去，难度很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Nuts.comNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
We Got NutsOZ ERCIYESFarm Fresh NutsYupikgo RawSunhill Naturals#Success Rate by Entry Time
Listing这个市场不适合进入，已经是明显的价格战/饱和市场。 近期新品牌进入后几乎全军覆没：新品牌新品成功率只有0%，而全市场可识别的盈利产品占比也只有26.32%，新上架产品盈利率更低到12.50%，说明最近入场只会更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 0 0 0 3 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 1 0 0 0 0 2025/11 0 0 1 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJaybee's Unsalted Pumpkin Seeds 32 oz, Roasted Pepitas, Healthy Snack
This listing is deemed profitablePrice (USD)$25.13Released TypeOld Release (2018-02-13)Brand is an old entry in this marketSize and Weight18.1 x 11.7 x 11.2 cm, 907.00gProfitable Factors
Based on old ASINDesign & Appearance
32盎司大容量可重复使用罐装，更偏家庭囤货型包装Key Buying Motive
无盐烘烤、强调原味和健康属性，适合日常零食和配料使用Target Customers
偏好无盐、低加工、可直接食用或用于沙拉/酸奶/烘焙的健康轻食人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,130.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.63% / 18.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.96% / 0.97%Peak / Non PeakSales & BSR Performance
Oh! NutsB07CG6KM7R (4.7/5 (290 Reviews))Oh! Nuts Pepitas Raw Unsalted Pumpkin Seeds | All-Natural Protein Power | Fresh, Healthy Keto Snacks | Resealable 5-Pound Bulk Bag | Unshelled Pepitas - Vegan & Gluten-Free Snacking
This listing is deemed profitablePrice (USD)$37.39Released TypeOld Release (2018-04-12)Brand is an old entry in this marketSize and Weight33.9 x 22.0 x 9.8 cm, 2268.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
绿色自立袋包装在同类坚果/籽类中较常见，但品牌识别度较强, 5磅大包装、可重新密封的散装袋，偏向家庭囤货和批量使用场景Key Buying Motive
主打生食、无盐、原味的高蛋白南瓜子，适合低碳/Keto/素食/无麸质饮食Target Customers
面向需要大包装健康零食、烘焙/沙拉加料以及Keto/Paleo/纯素人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,739.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.09% / 13.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-20.48% / -15.68%Peak / Non PeakSales & BSR Performance
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